Wk 6, MKT 574: DQ

APA format

175 – 265 words

Cite at least one (1) peer reviewed reference

Respond to the following:

Select a consumer-products company belonging to the Fortune 500. Then:

• Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
• Describe how the company’s key product and brand elements fit the needs of the market described.
• Evaluate the company’s ability to address this market.
• Include the top segments in the zip code you chose.