Wk 4, MKT 574: DR 1

APA format

175 – 265 words

Cite at least one peer reviewed reference

Respond to the following:

 

Melodi Guilbault

Hello all,

The target audience for GH is women between the ages of 30 and 60. And for Cosmopolitan it is women aged 18-34 years.

Car ads have generally targeted at men so this choice of advertising may seem inappropriate. But did you know that women buy or influence the purchase of 85% of all cars?

1/6/23, 5:13 AM