Week 3 Discussion – Media Technology for Lead Generation

BSCOM/250T: Communication Technology
Week 3 Discussion – Media Technology for Lead Generation
Materials
Gray, P. & Rackham, S. (2021). Communication technology (1st ed.). MyEducator, LLC.
This week, you learned about marketing funnels and creating content designed to attract and
convert users. The basic marketing funnel starts with awareness—the moment when a
consumer becomes aware of your product or service. The next step is consideration, when a
consumer is evaluating your product or service, perhaps comparing it to competitors.
Conversion is the stage when consumers finally convert and purchase. Delight is the stage after
consumers have become customers, when companies will try to get the customer to purchase
again and to refer new customers.
Answer the following questions as you imagine setting up your first marketing
funnel: 175 Words
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Examine why it is helpful to think of your customer’s journey with your brand as a
funnel.
Explain why it is important to separate content between conversion-level content and
awareness-level content.
Conclude why it might be beneficial to delight customers after they have made a
purchase.
Describe an experience you have had in which a company did a good job of keeping you
engaged even though you already became a customer. How did that make you feel?
Describe an experience you have had in which a company did a poor job of keeping you
engaged after you became a customer. How did that make you feel?