Week 2 – Assignment: Appraise the Merits of Using the Qualitative Method

 

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Continue with the CITI training. This week’s readings and activities were introspective: you had to evaluate how your choice of a degree path and your worldview will affect your research. Now you will appraise the merits of qualitative research designs.

  1. Begin your paper with an overview of the value of qualitative research (1-2 cited paragraphs). Be sure to make the connection between the research problem and the qualitative approach.
  2. Determine if there is the potential to employ a mixed methods approach (1-2 cited paragraphs).
  3. Explain how your degree path informs your research approach (1-2 cited paragraphs).
  4. Based on your discovery of your worldview, share your thoughts about how this will affect your research (1-2 cited paragraphs).
  5. Justify and construct a theoretical or conceptual framework for the research problem; this section must be clearly written to ensure that the reader is seeing the proposed research through your framework.
  6. Include a brief discussion on how your degree type affected your framework selection.

Length: 3-5 pages.

References: Include a minimum of 5 scholarly sources; find 3 additional sources to support your framework.

Your written assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Week 2 – Assignment: Appraise the Merits of Using the Qualitative Method

Hide Folder Information

Turnitin™

Turnitin™ enabledThis assignment will be submitted to Turnitin™.

Instructions

Continue with the CITI training. This week’s readings and activities were introspective: you had to evaluate how your choice of a degree path and your worldview will affect your research. Now you will appraise the merits of qualitative research designs.

Begin your paper with an overview of the value of qualitative research (1-2 cited paragraphs). Be sure to make the connection between the research problem and the qualitative approach.

Determine if there is the potential to employ a mixed methods approach (1-2 cited paragraphs).

Explain how your degree path informs your research approach (1-2 cited paragraphs).

Based on your discovery of your worldview, share your thoughts about how this will affect your research (1-2 cited paragraphs).

Justify and construct a theoretical or conceptual framework for the research problem; this section must be clearly written to ensure that the reader is seeing the proposed research through your framework.

Include a brief discussion on how your degree type affected your framework selection.

Length: 3-5 pages.

References: Include a minimum of 5 scholarly sources; find 3 additional sources to support your framework.

Your written assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

Caffrey, C. (2018). Conceptual framework [Audio file]. Salem Press Encyclopedia.

Differentiating the Research (Ph.D.) and Applied Doctoral Degrees

Harrison, I. R. L. (2013). Using mixed methods designs in the Journal of Business Research, 1990-2010. Journal of Business Research, 66, 2153-2162

Mertens, D., Holmes, H., & Harris, R. (2009). Transformative research and ethics. In D. M. Mertens & P. E. Ginsberg, The handbook of social

Mertz, N. (Academic). (2017). Norma Mertz defines theoretical framework [Video file]

NCU School of Business Best Practice Guide for Qualitative Research Design and Methods in Dissertations 2nd Edition

Yin, R. K. (2015). Qualitative research from start to finish. New York, NY: Guilford Publications

  • SAGE Research Methods Video
  • Norma Mertz Defines Theoretical Framework
  • Pub. Date: 2016

    Product: SAGE Research Methods Video

    DOI:

    https://dx.doi.org/10.4135/9781473964525

    Methods: Theory, Philosophy of research

    Keywords: perspective of the decision maker, Standpoint

    Disciplines: Anthropology, Business and Management, Criminology and Criminal Justice, Communication

    and Media Studies, Counseling and Psychotherapy, Economics, Education, Geography, Health, History,

    Marketing, Nursing, Political Science and International Relations, Psychology, Social Policy and Public Policy,

    Social Work, Sociology, Science, Technology, Computer Science, Engineering, Mathematics, Medicine

    Access Date: January 5, 2023

    Publishing Company: SAGE Publications Ltd.

    City: London

    Online ISBN: 9781473964525

    © 2016 SAGE Publications Ltd. All Rights Reserved.

    https://dx.doi.org/10.4135/9781473964525

    [MUSIC PLAYING] [MUSIC PLAYING] A theoretical framework is a lens through which you are look-

    ing and approaching the research. So it frames what you see and what you may not see.

    It guides the various parts of the study, so it can have a very encompassing affect on that study.

    [MUSIC PLAYING]

    https://dx.doi.org/10.4135/9781473964525

    SAGE

    (c) SAGE Publications Ltd., 2017

    SAGE Research Methods Video

    Page 2 of 2 Norma Mertz Defines Theoretical Framework

    https://dx.doi.org/10.4135/9781473964525

      SAGE Research Methods Video

      Norma Mertz Defines Theoretical Framework

    xvii

    Brief Contents

    Part I Understanding Qualitative Research

    ChaP ter 1 What Is Qualitative Research— 3
    and Why Might You Consider Doing Such Research?

    ChaP ter 2 Getting Ready to Do Qualitative Research 27

    ChaP ter 3 How to Start a Qualitative Research Study 53

    Part II doing Qualitative Research

    ChaP ter 4 Choices in Designing Qualitative Research Studies 83

    ChaP ter 5 Doing Fieldwork 116

    ChaP ter 6 Data Collection Methods 137

    ChaP ter 7 Recording Data 163

    ChaP ter 8 Analyzing Qualitative Data, I: 184
    Compiling, Disassembling, and Reassembling

    ChaP ter 9 Analyzing Qualitative Data, II: 218
    Interpreting and Concluding

    Yin, Robert K

    .

    . Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Part III Presenting the Results from Qualitative Research

    ChaP ter 10 Displaying Qualitative Data 249

    ChaP ter 11 Composing Research to Share It with Others 271

    Part IV taking Qualitative Research one Step Further

    ChaP ter 12 Broadening the Challenge of Doing 297
    Qualitative Research

    aPPendIx a Illustrative Study Bank 321

    aPPendIx B Two Levels of Data Collection Units in Illustrative 325
    Qualitative Studies Cited in This Book

    aPPendIx C A Semester- or Year-Long Project: Career Paths 329

    A Glossary of Special Terms Used 333
    in Qualitative Research

    References 343

    Author Index 366

    Subject Index 370

    About the Author 386

    xviii Brief Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    xix

    Part I Understanding Qualitative Research

    ChaP ter 1 What Is Qualitative Research— 3
    and Why Might You Consider Doing Such Research?
    A. The Allure of Qualitative Research: A Topical Panorama

    of Studies 3
    Vignette 1.1. A QuAlitAtiVe Study of HomeleSS Women 4

    B. The Distinctiveness of Qualitative Research 7
    Qualitative Research: A Broad Area of Inquiry 7
    Five Features of Qualitative Research 8

    Vignette 1.2. uSing QuAlitAtiVe ReSeARcH to PRoduce neW inSigHtS 10

    Vignette 1.3. uSing An oVeRARcHing concePt to oRgAnize
    A QuAlitAtiVe Study 11

    Brief Preview of the Research Procedures Covered in the Rest
    of This Book 11

    C. Qualitative Research as a Craft 12
    Doing Original Research 13
    Transparency 13
    Methodic‑ness 14
    Adherence to Evidence 14

    D. Qualitative Research and Its Belief Systems 15
    The Nature of Reality (Whether Multiple or Singular) 16
    The Conduct of Research (Whether Value‑Free or Value‑Bound) 18
    The Quality of Research Findings (Whether Time‑ and Context‑Free

    or Time‑ and Context‑Specific) 19
    Vignette 1.4. An immeRSion Study of PHySiciAnS’ tRAining 20

    Causal Relationships (Whether Causes and Effects Are Readily Discerned) 21
    Alternative Worldviews 22

    Vignette 1.5. fifteen yeARS of etHnogRAPHy
    in tHe ticuAnenSe community 24

    Illustrative Studies Offered in the Remainder of This Book 24
    Vignette 1.6. QuAlitAtiVe ReSeARcH AddReSSing A mAjoR

    u.S. Policy SHift 25

    Recap for Chapter 1 26
    Exercise for Chapter 1 26

    detailed contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Chap ter 2 Getting Ready to Do Qualitative Research 27
    A. Personal Attributes in Doing Field‑Based Research 28

    “Listening” 28
    Asking Good Questions 29
    Knowing Your Topic of Study 30
    Caring about Your Data 31
    Doing Parallel Tasks 32
    Persevering 32

    Vignette 2.1. OVercOming the challenges Of DOing
    intensiVe, fielD-BaseD research 33

    B. Managing Field‑Based Research 33
    Vignette 2.2. a QualitatiVe stuDy BaseD sOlely

    On Open-enDeD interViews 34
    Making Time to Think Ahead 34

    exhiBit 2.1. stephen cOVey’s (1989) time management matrix 35
    Managing Field Teams 36

    Vignette 2.3. DesiraBle teamwOrk fOr a stuDy BaseD
    On Open-enDeD interViews 36

    Vignette 2.4. DOing fielDwOrk with multiple persOns
    wOrking in multiple settings 37

    Vignette 2.5. Organizing a research team tO cOllect
    extensiVe fielD Data 38

    Practicing 38
    Using the Exercises in This Book to Practice 38
    Doing a Pilot Study 39
    Getting Motivated 39

    C. Acknowledging Your Research Lens 40

    D. Setting and Maintaining Ethical Standards of Conduct 41
    An Illustrative Ethical Challenge: Fairly Examining All of Your Data 42
    Codes of Ethics 43

    exhiBit 2.2. illustratiVe items in cODes Of ethics Of six
    prOfessiOnal assOciatiOns 43

    Research Integrity 44
    Disclosure as One Way of Demonstrating Research Integrity 45

    Vignette 2.6. Detailing the methODOlOgical chOices
    anD persOnal cOnDitiOns in DOing a QualitatiVe stuDy 45

    Vignette 2.7. DOing QualitatiVe research anD aDVOcating
    a sOciOpOlitical cause 46

    E. Protecting Human Subjects: Obtaining Approval
    from an Institutional Review Board 47
    Submitting Study Protocols for Review and Approval 48
    Specific Considerations in Protecting Human Subjects 49
    Preparing for IRB Review 50
    The Informed Consent Dialogue (in the Field) as an Opportunity

    for Participants to Query You 51

    Recap for Chapter 2 52
    Exercise for Chapter 2 52

    Chap ter 3 How to Start a Qualitative Research Study 53
    A. The Challenge of Starting an Empirical Study 54

    Three Goals for Successfully Starting Up 55
    Ways of Getting Started 55

    xx Detailed Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    B. Developing a Study Bank 56
    Results from Creating an Illustrative Study Bank 56

    exHiBit 3.1. jouRnAlS SeARcHed to identify QuAlitAtiVe StudieS
    foR tHe Study BAnk in APPendix A 57

    1. Identifying a Topic of Inquiry 57
    exHiBit 3.2. toPicS coVeRed By illuStRAtiVe StudieS cited

    in tHe Study BAnk in APPendix A 58
    2. Identifying a Data Collection Method 60

    Vignette 3.1. An inteRVieW Study leAding to A Policy AgendA 61

    exHiBit 3.3. multiPle SouRceS of dAtA uSed By leVitt 62
    3. Identifying a Source of Data (e.g., Identifying a Field Setting) 62

    Vignette 3.2. A QuAlitAtiVe Study WitH elementARy ScHool cHildRen
    AS tHe mAin SouRceS of dAtA 63

    4. Remembering Time and Resource Constraints 64

    C. Revealing the Multifaceted World of Qualitative Research 65
    Specialized Types of Qualitative Research 65
    Whether (or Not) to Emulate One of Qualitative

    Research’s Variants 66
    Sources for Starting with 12 Specialized Types

    of Qualitative Research 67
    exHiBit 3.4. tWelVe SPeciAlized tyPeS (VARiAntS)

    of QuAlitAtiVe ReSeARcH 68

    D. Reviewing the Research Literature 71
    Conducting a Literature Review 71
    Role of a Literature Review in Starting a Study 72

    Vignette 3.3. defining A neW Study’S contRiBution in RelAtion
    to exiSting liteRAtuRe 73

    Brief Summary: Different Types of Literature Reviews 74
    Taking Notes about Existing Studies 74
    Downloading Materials from Websites 75

    E. Detailing a New Qualitative Study 76
    Starting a Bit of Fieldwork First 76
    Starting with Research Questions 77
    Examining Your Own Research Lens in Relation to a New Study 79
    Conceptual Frameworks 79

    Recap for Chapter 3 80
    Exercise for Chapter 3 80

    Part II Doing Qualitative Research

    ChaP ter 4 Choices in Designing Qualitative Research Studies 83
    Choice 1: Starting a Research Design at the Beginning of a Study

    (or Not) 84
    Choice 2: Taking Steps to Strengthen the Credibility of a Study

    (or Not) 85
    Trustworthiness 86
    Triangulation 87
    Validity 88

    Vignette 4.1. eigHt StRAtegieS foR comBAting tHReAtS to VAlidity
    in QuAlitAtiVe ReSeARcH 89

    Rival Thinking 89

    Detailed Contents xxi

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Choice 3: Clarifying the Complexity of Data Collection Units
    (or Not) 91

    Nested Arrangements 91
    Relationship between the Level of the Data Collection Units

    and the Main Topic of a Study 92

    Choice 4: Attending to Sampling (or Not) 93
    Purposive and Other Kinds of Sampling 93

    Vignette 4.2. Seeking MaxiMuM Variation in a Methodic Way 94
    The Number of Instances to Be Included in a Study 95

    Broader Level 95
    Vignette 4.3. Studying inequality in the retail Marketplace 96

    Vignette 4.4. Six ethnographic accountS aS part of a Single Study 97

    Vignette 4.5. a coMparatiVe, four-caSe deSign acroSS tiMe,
    Within the SaMe Venue 97

    Narrower Level 97

    Choice 5: Incorporating Concepts and Theories into a Study
    (or Not) 99

    Worlds Devoid of Concepts? 99
    Inductive versus Deductive Approaches 99

    Vignette 4.6. hoW fieldWork can lead to a uSeful typology 100

    Vignette 4.7. Studying a preeStabliShed concept:
    pedagogical content knoWledge 101

    Vignette 4.8. Studying priVatization Within forMer
    SoViet-bloc countrieS 102

    Choice 6: Being Concerned with the Generalizability or Transferability
    of a Study’s Findings (or Not) 102

    Downplaying Statistical Generalizations 103
    Making Analytic Generalizations 104

    Vignette 4.9. generalizing the findingS froM a Single-caSe Study 105

    Vignette 4.10. an exaMple of analytic generalization froM a Single
    qualitatiVe Study 106

    Transferability 106

    Choice 7: Preparing a Research Protocol (or Not) 107
    Protocols, Not Instruments 108
    Protocols as Mental Frameworks 108
    Operational Definitions 110

    exhibit 4.1. exaMple of field protocol for Study
    of neighborhood organization 111

    exhibit 4.2. protocol for interVieWing a Single perSon 112

    Choice 8: Planning at an Early Stage (or Not) to Obtain
    Participant Feedback 113

    Feedback Choices 114
    Potential Influence on a Study’s Later Narrative 114

    Recap for Chapter 4 115
    Exercise for Chapter 4 115

    Chap ter 5 Doing Fieldwork 116
    A. Thinking about Doing Fieldwork 116

    B. Working in the Field 118
    Variety of Field Settings 118

    Vignette 5.1. exaMpleS of “eVeryday” SettingS 119

    xxii Detailed Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Differing Rules and Expectations for Public or Private Places
    as Field Settings 120

    Varying the Amount of Time in the Field 120

    C. Gaining and Maintaining Access to the Field 121
    Gaining Access to a Field Setting: A Process, Not an Event 122

    Vignette 5.2. AcceSS gAined And tHen ReStRicted 122

    Vignette 5.3. QueStionS of continuAtion RAiSed in tHe tHiRd yeAR
    of fieldWoRk 123

    How the Process Can Influence the Substance of a Study 123
    Vignette 5.4. WoRking AS A StoRe cleRk 123

    Vignette 5.5. ReSiding And WoRking in A tRAnSitioning uRBAn
    neigHBoRHood 124

    D. Nurturing Field Relationships 125
    Portraying Your Authentic Self 125

    Vignette 5.6. tHe fieldWoRkeR in Action 126
    The Importance of Personal Demeanor 126
    Doing Favors for Participants: Part of the Relationship or Not? 127
    Coping with Unexpected Events 127
    Planning How to Exit, Not Just Enter, the Field 128

    E. Doing Participant‑Observation 128
    The Participant‑Observer as the “Research Instrument” 129

    Vignette 5.7. doing fieldWoRk in tWo HouSeS of WoRSHiP 130

    Vignette 5.8. RAciAl And etHnic congRuencieS 131
    Taking an Inductive Stance Even If a Study Started

    with Some Propositions 131

    F. Making Site Visits 132
    Studying a Large Number of Field Settings 133
    Adhering to Formal Schedules and Plans 133
    Being “Hosted” during a Site Visit 134
    Building Teamwork 134

    Recap for Chapter 5 135
    Exercise for Chapter 5 135

    ChaP ter 6 Data Collection Methods 137
    A. What Are Data? 137

    B. Introduction to Four Types of Data Collection Methods 138
    exHiBit 6.1. dAtA collection metHodS And tyPeS of dAtA

    foR QuAlitAtiVe ReSeARcH 139

    C. Interviewing 140
    Structured Interviews 141
    Qualitative Interviews 141

    Vignette 6.1. QuAlitAtiVe inteRVieWing AS A SociAl RelAtionSHiP 142
    Doing Qualitative Interviews 143

    Vignette 6.2. uSing “gRAnd touR” QueStionS to StARt
    youR conVeRSing 145

    Vignette 6.3. nondiRectiVely inteRVieWing PeoPle ABout tHe key toPic
    of Study 145

    “Entering” and “Exiting” Qualitative Interviews 147
    Interviewing Groups of People 148
    Focus Group Interviewing as a Method of Collecting

    Qualitative Data 148

    Detailed Contents xxiii

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Vignette 6.4. A diStinguiSHed “mAnuAl” foR collecting
    focuS gRouP dAtA 149

    Vignette 6.5. uSing focuS gRouPS AS tHe only dAtA
    fRom tHe “field” 150

    D. Observing 150
    “Systematic Observational” Studies and “Observational Studies” 150

    Vignette 6.6. SyStemAtic oBSeRVAtionS in ScHool clASSRoomS 151

    Vignette 6.7. “oBSeRVAtionAl StudieS” AlSo RefeR to ReSeARcH defined
    By StAtiSticAl PRinciPleS And metHodS 151

    Deciding When and Where to Observe 152
    Deciding What to Observe 152
    Taking Advantage of Unobtrusive Measures 153

    Vignette 6.8. “unoBtRuSiVe meASuReS” AS tHe SuBject of oBSeRVAtionS 153
    Deriving Meaning from Observations, and Triangulating Observational

    Evidence with Other Sources 154

    E. Collecting and Examining 154
    Vignette 6.9. inteRtWining HiStoRicAl And field eVidence 155

    Collecting Objects (e.g., Documents, Artifacts, Records, and Videos)
    in the Field: Invaluable but Also Time‑Consuming 155

    Using Documents to Complement Field Interviews and Conversations 156
    Surfing and Googling for Related Information 156
    Collecting or Examining Objects as a Complementary Part of Your

    Data Collection 157

    F. Feelings 157
    “Feelings” Take Different Forms 157
    Documenting and Recording Feelings 158

    G. Desirable Practices Pertinent to All Modes of Data Collection 158
    Recap for Chapter 6 161
    Exercise for Chapter 6 161

    ChaP ter 7 Recording Data 163
    A. What to Record 164

    Trying to Record “Everything” versus Being Too Selective 164
    Highlighting Actions and Capturing Words Verbatim 165

    Vignette 7.1. diffeRent exAmPleS of “ViVid imAgeS” 166

    Vignette 7.2. tHe VeRBAtim PRinciPle 167
    Remembering Your Research Questions 167
    Taking Notes about Written Studies, Reports, and Documents Found

    in the Field 168

    Duplicating Copies of Documents and Written Materials While

    in the Field 168

    B. Note‑Taking Practices When Doing Fieldwork 169
    Being Prepared 169
    Setting Up Your Notes 169
    Developing Your Own Transcribing Language 170

    exHiBit 7.1. SAmPle of field noteS 171
    Creating Drawings and Sketches as Part of the Notes 172

    exHiBit 7.2. SketcHeS in field noteS 173

    C. Converting Field Notes into Fuller Notes 174
    Converting Field Notes Quickly 174
    Minimum Requirement for the Daily Conversion of the Original

    Field Notes 175

    xxiv Detailed Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Four Additional Ways of Enhancing the Original Field Notes 175
    Deepening Your Understanding of Your Fieldwork 176
    Verifying Field Notes 176

    exHiBit 7.3. SAmPle itemS needing fuRtHeR field clARificAtion,
    AS ReVeAled duRing nigHtly ReVieW of field noteS 177

    Vignette 7.3. “cHecking Stuff” 177

    exHiBit 7.4. illuStRAtiVe tyPeS of VeRificAtionS BetWeen diffeRent
    SouRceS of field eVidence 178

    D. Recording Data through Modes Other Than Writing 179
    Obtaining Permission to Record 179
    Mastering Recording Devices before Using Them 180
    Sharing the Recordings and Maintaining Their Security 180
    Being Prepared to Spend Time Reviewing and Editing the Recordings 181
    When Electronic Recordings Are the Main Data Collection Technique 181
    Producing Finished Products 182

    E. Keeping a Personal Journal 183
    Recap for Chapter 7 183
    Exercise for Chapter 7 183

    ChaP ter 8 Analyzing Qualitative Data, I: 184
    Compiling, Disassembling, and Reassembling
    A. Overview of Five Analytic Phases 185

    Preview of a Five‑Phased Cycle: (1) Compiling, (2) Disassembling,
    (3) Reassembling (and Arraying), (4) Interpreting,
    and (5) Concluding 185

    exHiBit 8.1. fiVe PHASeS of AnAlySiS And tHeiR inteRActionS 186
    Using Computer Software to Assist in Analyzing Qualitative Data 187

    Vignette 8.1. HelPful guideS foR uSing cAQdAS SoftWARe 189

    B. Compiling an Orderly Set of Data (Phase 1) 190
    Parallel to Quantitative Research? 190
    Rereading and Relistening: Getting to “Know” Your Field Notes 191
    Putting Everything into a Consistent Format 192
    Using Computer Software to Compile Your Records 192

    C. Disassembling Data (Phase 2) 194
    Starting by Looking Back 194
    Starting by Looking Forward 194

    Making Analytic Memos 195
    To Code or Not to Code 195

    Vignette 8.2. guidAnce foR coding QuAlitAtiVe dAtA 196
    Coding Data 196

    Needed Decisions about Coding 197
    Developing a Schematic Diagram as a Heuristic Device 197

    exHiBit 8.2. exAmPleS of leVel 1 And leVel 2 coding 198
    Disassembling Data without Coding Them 199
    Using Computer Software to Assist in Disassembling Data 201

    D. Reassembling Data (Phase 3) 202
    Looking for Patterns 202
    Using Arrays to Help Reassemble Data 204

    Creating Hierarchical Arrays 204
    Designing Matrices as Arrays 205

    Vignette 8.3. cReAting mAtRiceS to ReASSemBle QuAlitAtiVe dAtA 205

    Detailed Contents xxv

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Vignette 8.4. Studying neigHBoRHood cHAnge 206

    exHiBit 8.3. illuStRAtiVe cHRonology mAtRix 207
    Working with Other Types of Arrays, Including Narrative Arrays 209

    Summarizing the Arraying Process 209
    Important Methodological Procedures during the Reassembling Process 210
    Using Computer Software to Assist in Reassembling Data 211

    Recap for Chapter 8 213
    Exercise for Chapters 8 and 9 213

    exHiBit 8.4. HeAdingS And SAmPle gloSSARy foR A Single RecoRd
    in SAmPle Study 1 215

    exHiBit 8.5. eigHt ActiVitieS emeRging fRom ReVieW of dAtABASe,
    tHen uSed AS codeS in SAmPle Study 1 216

    ChaP ter 9 Analyzing Qualitative Data, II: 218
    Interpreting and Concluding

    Transitioning from Reassembling to Interpreting 218
    Reprising the Five‑Phased Cycle and Highlighting the Interpreting

    and Concluding Phases 219
    exHiBit 9.1. RecuRSiVe RelAtionSHiPS Among fouR AnAlytic PHASeS 220

    A. Interpreting (Phase 4) 220
    Three Modes of Interpreting 221
    “Description” as a Major Type of Interpretation 222

    exHiBit 9.2. deScRiPtion AS inteRPRetAtion: AutHoRS, SuBtitleS,
    And cHAPteR HeAdingS of illuStRAtiVe StudieS 225

    Description plus a Call for Action 228
    Vignette 9.1. WoRking collABoRAtiVely WitH eigHt teAcHeRS WHo WeRe

    tHe SuBject of Study 228

    exHiBit 9.3. deScRiPtion-PluS-cAll-foR-Action AS inteRPRetAtion:
    AutHoRS, SuBtitleS, And cHAPteR HeAdingS
    of illuStRAtiVe StudieS 229

    “Explanation” as a Type of Interpretation 231
    exHiBit 9.4. exPlAnAtion AS inteRPRetAtion: AutHoRS, SuBtitleS,

    And cHAPteR HeAdingS of illuStRAtiVe StudieS 232
    Creating Insightful and Useful Interpretations 234

    Vignette 9.2. An inteRPRetiVe tHeme tHAt APPeARS
    tHRougHout A QuAlitAtiVe Study 235

    B. Concluding (Phase 5) 235
    1. Concluding by Calling for New Research and by Making Substantive

    (Not Methodological) Propositions 236
    2. Concluding by Challenging Conventional Social Stereotypes 237

    Vignette 9.3. concluSionS tHAt cHAllenge
    conVentionAl geneRAlizAtionS 238

    3. Concluding with New Concepts, Theories, and Even Discoveries
    about Social Behavior 238

    Vignette 9.4. uSing QuAlitAtiVe ReSeARcH to cReAte And teSt
    A tHeoReticAl conStRuct: “tHe code of tHe StReet” 239

    Vignette 9.5. Studying neigHBoRHood tRAnSition in uRBAn mexico 239
    4. Concluding by Generalizing to a Broader Set of Situations 240

    Vignette 9.6. etHnogRAPHic StudieS in ten locAl SettingS 241
    5. Concluding by Taking Action 242

    Recap for Chapter 9 243
    Exercise for Chapters 8 and 9 243

    xxvi Detailed Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Part III Presenting the Results from Qualitative Research

    ChaP ter 10 Displaying Qualitative Data 249
    A. The Challenge of Presenting Qualitative Data 249

    B. Narrative Data about the Participants in a Qualitative Study 251
    Interspersing Quoted Passages within Selected Paragraphs 252
    Using Lengthier Presentations, Covering Multiple Paragraphs 253

    Vignette 10.1. collecting in-dePtH mAteRiAl ABout A SuBgRouP
    of PeoPle in A Study 254

    Making Chapter‑Long Presentations about a Study’s Participants 254
    Vignette 10.2. A Study BASed entiRely on tHe VoiceS of tHe PeoPle

    WHo WeRe Studied 255
    Presenting Information about Different Participants, but Not Focusing

    on the Life Story of Any of Them 256
    Vignette 10.3. citing tHe exPeRienceS And WoRdS of diffeRent PeoPle,

    WitHout comPiling Any Single life StoRy 256

    C. Tabular, Graphic, Pictorial, and Related Presentations 257
    exHiBit 10.1. tHRee modeS foR diSPlAying QuAlitAtiVe dAtA 257

    Tables and Lists 258
    Vignette 10.4. uSing WoRd tABleS to SummARize

    An AnAlytic finding 258

    exHiBit 10.2. VARiAtionS Among HouSeHold tyPeS 259

    Vignette 10.5. liSting infoRmAtion ABout tHe PeoPle in A Study 260
    Graphics and Drawings 260
    Photographs and Reproductions 261

    Vignette 10.6. mAking good uSe of PHotogRAPHS AS PARt
    of QuAlitAtiVe StudieS 262

    D. Creating Slides to Accompany Oral Presentations 263
    Slide Artwork: Not the Same as the Artwork for Printed Exhibits 263
    Text‑Only Slides (“Word Slides”) 264
    Taking Advantage of Slides’ Free Form 264

    exHiBit 10.3. illuStRAtiVe tWo-By-tWo mAtRix 265

    exHiBit 10.4. A moRe gRAPHic PReSentAtion of A WoRd liSt 266
    Using Icons and Other Symbols 266
    Choosing Colors and Artistic Style 266

    exHiBit 10.5. uSing iconS to illuStRAte concePtuAl RelAtionSHiPS 267

    exHiBit 10.6. Adding iconS to illuStRAte SPecific toPicS 267

    exHiBit 10.7. illuStRAting textuAl itemS WitH A collAge 268
    Slides as an Adjunct to Your Presentation 269

    Recap for Chapter 10 270
    Exercise for Chapter 10 270

    ChaP ter 11 Composing Research to Share It with Others 271
    Vignette 11.1. ReAding ABout comPoSing, in A VARiety

    of RelAted fieldS 273

    A. Composing: General Hints 273
    Vignette 11.2. tAking RiSkS WHen uSing

    unconVentionAl PReSentAtionS 273
    Knowing the Audience for Your Qualitative Research 274
    Having a Way with Words 274

    Detailed Contents xxvii

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Exhibit 11.1. SEvEn ExamplES of USing EvEryday WordS 275
    Composing “Inside Out” 275
    Composing “Backwards” 277

    B. Composing Qualitative Research 278
    Covering the Five Senses 279

    vignEttE 11.3. thrEE diffErEnt WayS of rElating
    yoUr fiEldWork findingS 279

    Representing Multiple Voices and Perspectives, and Also Dealing
    with Issues of Anonymity 280

    Being Sensitive to the Interpretive Nature of Your Compositions 280
    vignEttE 11.4. tWitchES or WinkS?: intErprEtivE conStrUctionS

    of rEality 281

    C. Presenting Your Declarative Self 281
    Starting Your Composition at an Interesting Place 282

    vignEttE 11.5. thrEE ExamplES of attractivE Starting pointS 282
    Differing “Shapes” of Compositions 282

    vignEttE 11.6. USing a diffErEnt lifE Story in Each chaptEr to highlight
    itS SUbStantivE mESSagE 284

    Using Plain Words and Minimizing Research Jargon 284
    Making Headings (or the Titles of Exhibits) State a Substantive

    Message 285

    D. Presenting Your Reflexive Self 285
    Making Your Research Lens as Explicit as Possible 286

    vignEttE 11.7. USing a prEfacE to diScUSS thE fiEldWorkEr’S lEnS 287

    vignEttE 11.8. USing a SEction titlEd “SElf-rEflExivity” to diScUSS
    thE fiEldWorkEr’S lEnS 287

    Describing Your Research Lens as an Important Quality
    Control Procedure 288

    Keeping Your Reflexive Self Under Control 288
    Making Prefatory Remarks Insightful and Enticing 289

    E. Reworking Your Composition 290
    Helpfulness of Feedback during the Reworking Process 290

    Participants 290
    Peers 291

    Exhibit 11.2. rESponSES to illUStrativE typES
    of rEviEWErS’ commEntS 292

    Time and Effort in Reworking 293
    Copyediting and Proofreading—and Reviewing Copyeditors’ Work 293

    Recap for Chapter 11 294
    Exercise for Chapter 11 294

    Part IV Taking Qualitative Research One Step Further

    ChaP ter 12 Broadening the Challenge of Doing 297
    Qualitative Research
    A. Qualitative Research as Part of the Broader Realm

    of Social Science Research 299
    Examples of Craft Similarities 299
    Examples of Contrasting Craft Practices 300

    xxviii Detailed Contents

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Qualitative versus Quantitative Methods: An Ongoing Dialogue 301
    A Gold Standard? 302

    B. The Promise and Challenge of Mixed Methods Research 304
    The Roots of Mixed Methods Research 304

    Vignette 12.1. etHnogRAPHic ReSeARcH AS A long-StAnding PARt
    of tHe u.S. cenSuS 305

    A Mixed Methods Study as a Single Study 306
    Mixing of Data 306
    Mixing of Designs 306

    exHiBit 12.1. comBinAtionS foR mixing QuAlitAtiVe And QuAntitAtiVe
    comPonentS in A mixed metHodS Study 307

    Mixing of Analyses 308
    Expertise Needed for Doing a Mixed Methods Study 308

    Vignette 12.2. exAmPleS of PitfAllS to Be oVeRcome in QuAntitAtiVe
    ReSeARcH 309

    The Continuing Promise of Mixed Methods Research 310

    C. Moving Onward 312
    Different Motives for Moving Onward 312
    Putting Principles, Not Just Procedures, into Practice 313
    Making Your Own Contribution to the Craft of Doing

    Qualitative Research 314

    Recap for Chapter 12 315
    Exercise for Chapter 12 315

    exHiBit 12.2. eStimAted coSt PeR PRoPoSAl, By numBeR
    of PRoPoSAlS SuBmitted 317

    exHiBit 12.3. PRoPoSAl PRoceSSing At tWo illuStRAtiVe
    uniVeRSitieS 319

    aPPendIx a Illustrative Study Bank 321

    aPPendIx B Two Levels of Data Collection Units in Illustrative 325
    Qualitative Studies Cited in This Book

    aPPendIx C A Semester- or Year-Long Project: Career Paths 329

    A Glossary of Special Terms Used 333
    in Qualitative Research

    References 343

    Author Index 366

    Subject Index 370

    About the Author 386

    Detailed Contents xxix

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

    Yin, Robert K.. Qualitative Research from Start to Finish, Guilford Publications, 2015. ProQuest Ebook Central,
    http://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479.
    Created from ncent-ebooks on 2023-01-05 13:22:09.

    C
    op

    yr
    ig

    ht
    ©

    2
    01

    5.
    G

    ui
    lfo

    rd
    P

    ub
    lic

    at
    io

    ns
    . A

    ll
    rig

    ht
    s

    re
    se

    rv
    ed

    .

  • SAGE Research Methods
  • The Handbook of Social Research Ethics
  • Author: Joshua W. Clegg, Brent D. Slife

    Pub. Date: 2013

    Product: SAGE Research Methods

    DOI:

    https://dx.doi.org/10.4135/9781483348971

    Methods: Research ethics, Ethical codes, Vulnerable groups

    Keywords: modernism, tradition, knowledge, law, social science

    Disciplines: Anthropology, Business and Management, Criminology and Criminal Justice, Communication

    and Media Studies, Counseling and Psychotherapy, Economics, Education, Geography, Health, History,

    Marketing, Nursing, Political Science and International Relations, Psychology, Social Policy and Public Policy,

    Social Work, Sociology

    Access Date: January 5, 2023

    Publishing Company: SAGE Publications, Inc.

    City: Thousand Oaks

    Online ISBN: 9781483348971

    © 2013 SAGE Publications, Inc. All Rights Reserved.

    https://dx.doi.org/10.4135/9781483348971

    Research Ethics in the Postmodern Context

    Joshua W.Clegg and Brent D.Slife

    Discussing a topic as broad and as frequently misunderstood as postmodernism requires some organizing

    principle, some general definition. Yet postmodernism makes such broad generalizations problematic at the

    outset. From the postmodern viewpoint, any definition of anything, including the definition of postmodernism

    itself, is a value judgment, with ethical and even political implications. Another problem in defining postmod-

    ernism is that postmodernists (whoever these undefined entities are) resist the closed “totalizing” conceptions

    of things. They view such conceptions as inappropriate reductions of the real—stereotypes of the rich experi-

    ence of whatever is being conceived or defined.

    Postmodernism is not, then, best understood in conceptual terms at all; it is perhaps best understood by en-

    gaging in practices that are postmodern, rather than conceptualizing things as postmodern. Consequently,

    this entire chapter (and perhaps this entire volume) could be construed as the modernist project of summariz-

    ing the unsummarizable, and thus conflicting with the very spirit of postmodernism. Any conception of post-

    modernity would have to be pluralistic, rarely unitary, and perhaps even poetic. Still, we remain committed to

    making this chapter understandable to the modern thinker and coherent within the underpinnings of this book,

    which implies some dedication to a clear organization.

    Consequently, we begin by outlining some of the major movements and figures in postmodern philosophy. We

    follow this with a discussion of four postmodern ethical/philosophical commitments, which we frame not as

    conceptual foundations but as Wittgensteinian (1953/2001) “family resemblances.” These four resemblances,

    which include the particular, the contextual, the value laden, and the other, are then contrasted with modernist

    commitments. True to the rich, particular, and contextualized values of postmodern theorists, we illustrate and

    explicate these contrasting commitments in terms of particular examples from existing research traditions.

    Much of this discussion will appropriately concern what would traditionally be considered “methodological” is-

    sues. However, we caution the reader that one of the primary lessons of a postmodern approach to research

    ethics is that every research activity is an exercise in research ethics, every research question is a moral

    dilemma, and every research decision is an instantiation of values. In short, postmodernism does not permit

    the distinction between research methods and research ethics.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 2 of 25 The Handbook of Social Research Ethics

    The Postmodern Context

    Postmodern thought is something of an antithesis to the thesis of modernism—different sides of the same

    coin. Some of the specific characteristics of both modernism and postmodernism are outlined below, but in

    general, this dichotomy centers on the dialectic between a generally naturalistic, positivistic, and realist world-

    view (modernism) and its antithesis in a critical, constructivist, or interpretivist worldview (postmodernism). In

    its historically explicit form, this dialectic is essentially a 20th-century phenomenon, but its roots reach back

    into the Enlightenment and perhaps before.

    Of the most essential modernist themes, naturalism, probably boasts the oldest pedigree. Naturalism, or the

    notion that the world and everything in it can be explained in terms of natural, material, and narrowly empirical

    processes, had advocates among the pre-Socratic philosophers (e.g., Democritus). There were, of course,

    any number of antinaturalist philosophers in the Western intellectual tradition, particularly among the mystical

    or hermetic and early Christian philosophers. It was not until the Enlightenment, particularly in the 18th and

    19th centuries, that the theme of naturalism was wedded to a broader intellectual and cultural positivism, or a

    general belief in the social, empirical, and theoretical power of science to ask and answer the basic questions

    of reality. This marriage permitted the modernist worldview to be fully forged as a culturally powerful antithesis

    to various premodern mystical, feudal, or otherwise centralized worldviews.

    However, the rise of an unambiguously naturalistic worldview was not unopposed by influential thinkers. Near-

    ly every major philosopher of the Enlightenment era was interested in and supported the development of a

    naturalistic philosophy, but there were many who also advocated a kind of metaphysical counterpoint to strict-

    ly empirical or material accounts. Descartes (1641/ 1996), for example, produced an elaborately mechanistic

    (and naturalistic) account of the human organism while also postulating a purely metaphysical realm of the

    mind (res cogitans). Even in Britain, the home of the most stridently empiricistic philosophers, thinkers in the

    tradition of Berkeley (1710/2004) or Reid (1764/2005) cast doubt on the unproblematically realist approach to

    philosophy.

    Notwithstanding these currents of dissent, the postmodern view as a whole could not develop until modernism

    itself was fully fledged by the dramatic successes of the industrial age, or what Polkinghorne (2005) called

    “technification” (p. 5). Modernism as a generally dominant Western worldview reached its zenith only in the

    late 19th and early 20th centuries, and this is precisely when the forces of postmodernism began to gath-

    er. The successes of industrial technology began to meet its excesses, and the positivist worldview received

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 3 of 25 The Handbook of Social Research Ethics

    both the praise and the blame. Philosophers and scientists began to question the monolith of materialistic and

    naturalistic science, and that dissent would eventually be labeled (not unproblematically) “postmodernism.”

    The gathering force of postmodern philosophy was, in some sense, the natural dissenting extension of the

    modernist worldview and so, like Western philosophy in general, is typically divided into an Anglo-American

    tradition and a Continental European tradition.

    Anglo-American Postmodernism

    In the Anglo-American tradition, the primary thematic contexts for postmodernism have been philosophy of

    language and philosophy of science. Philosophy of language in the 20th century made a radical “shift from a

    focus on meaning as reference to a focus on meaning as use,” and this was “a change revolutionary enough

    to mark the shift from modern to postmodern in philosophy of language” (Murphy, 1997, p. 23).

    Alfred North Whitehead was one of the first who began to question a fully realist and objectivist philosophy

    (i.e., meaning as reference). In his later writings, Whitehead (1925) asserted that “process rather than sub-

    stance is the most basic reality. Substance, in fact, is an abstraction from the processes of experience” (p.

    90). For Whitehead, the generalized categories of “existence” were not the fundamental realities but were

    essentially perceiver dependent. In this way, Whitehead delineated a pivotal theme of postmodernism—its

    rejection of the modernist division of the subjective and objective in favor of a perceiver-dependent or inter-

    preted reality.

    Ludwig Wittgenstein, another influential Anglo postmodern philosopher, claimed that “meaning depends on

    the role language plays in a system of conventions, both linguistic and nonlinguistic, of practices, perfor-

    mances, ‘forms of life’” (Murphy, 1997, p. 24), a claim that has had profound implications for postmodern phi-

    losophy. In Wittgenstein’s later work, language almost completely abandons its objective and rationalist roots

    and replaces them with particular forms of everyday life. Again, meaning is viewed more as a particular social

    function (“use”) than as a reference to an objective reality. Other philosophers in this tradition include Gilbert

    Ryle (1900–1976) and J. L. Austin (1911–1960).

    This shift from substance to process and from the abstract or universal to social convention and everyday life

    was mirrored in the Anglo-American philosophy of science. Thomas Kuhn (1996), for example, asserted that

    change in science was not the product of systematic empirical or rational progress but was, rather, the result

    of radical paradigm shifts in scientific epistemology. For Kuhn, then, science had to be understood culturally

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 4 of 25 The Handbook of Social Research Ethics

    and socially. W. V. Quine (1908–2000) also eschewed a view of science founded entirely on a system of em-

    pirical and rational facts. Philosophers such as Imre Lakatos (1922–1974) and Paul Feyerabend (1924–1994)

    further elaborated this nonfoundationalist approach to the philosophy of science.

    The Anglo-American tradition of postmodernism also included ethical philosophers such as Alasdair McIntyre

    (1984)—who argued that ethics had to be understood within its social and historical context—and, to some

    extent, philosophers in the American pragmatist tradition. American pragmatism, beginning with William

    James (1842–1910), John Dewey (1859–1952), and Charles Sanders Peirce (1839–1914), was by no means

    a unitary tradition, but in general, pragmatists replaced a realist picture of the world with one that centers

    meaning in functional relations. This tradition was at least partly a postmodern one in that it undermined the

    modernist worldview. As Richard Rorty (1991) argued, pragmatists believe that the epistemology that under-

    lies science is not a “privileged method,” and they deny “that the results of the natural sciences suffice to give

    meaning to our lives” (p. 75).

    Generally, then, Anglo postmodernism reacts to Anglo modernism by emphasizing the interpreted and social

    over the objective and rational. The modernist considers the objective and the rational to be essentially un-

    interpreted and universal, whereas the postmodernist views even these “foundations” of modernism as con-

    text and perceiver dependent. For many modernists, this sort of context and perceiver dependence raises

    the specter of radical relativism, and some see chaos and nihilism as the eventual result (Capaldi & Proc-

    tor, 1999). As we will see, however, this kind of relativism is not inevitable in postmodernism. The absence

    of a modernist grounding of ideas, such as objectivism and foundationalism, does not mean the absence of

    grounds altogether. As we will describe, postmodern grounds include, to name a few, the particular, the con-

    textual, and the value laden.

    Continental European Postmodernism

    The Continental European strain of postmodernism began to take shape with a systematic reconceptualiza-

    tion of subjectivity, beginning in the Austro-German tradition. Immanuel Kant (1781/1998) set the agenda for

    this reconceptualization when he reaffirmed and systematized the subjective-objective dichotomy in terms of

    the noumenal, or independent and unknowable reality, and the phenomenal, or the interpreted, knowable re-

    ality. This reduction of human knowledge to human experience paved the way for what Wilhelm Dilthey (1883/

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 5 of 25 The Handbook of Social Research Ethics

    1988) would later call “human science” conceptions of knowledge.

    The phenomenological tradition was perhaps the most prominent of these human science approaches. Hegel

    (1770–1831) pioneered the philosophical investigation of the phenomenal, but it was Edmund Husserl (1900/

    1999) who turned phenomenology into a systematic investigation of human experience. For Husserl, this was

    a radical enterprise that explicitly undermined naturalistic conceptions of science. He claimed, following the

    logic of his teacher Franz Brentano (1838–1917), that experience is always intentional—always an experi-

    ence of something. This may seem like a deceptively simple premise, but it has radical implications. Unlike

    the modernist notion of an independent and isolated “object,” this intentionality implies that experienced ob-

    jects are irreducibly composed in both perceiver and perceived. Under Husserlian phenomenology, purely

    objective (uninterpreted) reality is an incoherent notion.

    The students of Husserlian phenomenology extended this basic logic into an elaborate and robust challenge

    to the modernist worldview. Martin Heidegger (1927/1962), for example, argued that all meaning, including

    the meanings of research findings, is fundamentally interpretive. All knowledge, in this sense, is developed

    within a preexisting social milieu, ever interpreting and reinterpreting itself. This perspective, usually called

    hermeneutics, was systematically applied to the social sciences by Hans Georg Gadamer (1960/1989). He

    argued that because the social sciences (like other sciences) build their interpretive assumptions into their

    methods (including their scientific methods), they necessarily reproduce their theoretical assumptions in their

    professional treatments and empirical find

    ings.

    Other students of Husserlian phenomenology radically redefined the nature and scope of meaning, and thus

    the human sciences. The analysis of Maurice Merleau-Ponty (1964), for example, demonstrated important

    differences between the conventional category of “body” and the phenomenological meaning of embodiment.

    He claimed, in fact, that all higher-order intellectual meaning was derivative of the concrete experience of our

    embodiment. Jean-Paul Sartre (1943/1956) even more radically redefined all meaning in terms of the radical-

    ly free human agent. Emmanuel Levinas (1961/1969) was another phenomenologist who redefined meaning,

    this time in terms of the ethical. Later students of both phenomenology and hermeneutics—for example, Paul

    Ricoeur (1913–2005), Charles Taylor (1931–)—further developed this tradition into a non-naturalistic and non-

    positivist approach to research and the social sciences.

    Another influential strain of Continental postmodernism emerged from France and was concerned primarily

    with the deconstruction of social meanings, including institution, power, and politics. Jacques Derrida

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 6 of 25 The Handbook of Social Research Ethics

    (1930–2004), Jean-Francois Lyotard (1924–1998), and Michel Foucault (1926–1984) are some of the more

    prominent figures in this tradition. In postmodern approaches to the human sciences, Foucault (1972) is espe-

    cially influential, given that many of his works deal explicitly with the institutions of psychology and psychiatry.

    This tradition of deconstructing power has also been influential in much of postmodern feminist psychology.

    Feminist theorists such as Jane Flax (1990) or Evelyn Fox-Keller (1982) have drawn on the rhetoric of power

    relations developed in the French tradition.

    In general, then, like Anglo-American postmodernists, Continental postmodernists reject an objectivist and

    rationalist view of science. For thinkers in the Continental tradition, the “objective” categories of science are

    objects of human experience and thus depend on the values, perspectives, and context of the researcher.

    For these reasons, Continental postmodernists move away from general and abstract conceptions of science

    and move toward particular research contexts and concrete researcher-participant relationships.

    Family Resemblances: Research Ethics in the Modern and the

    Postmodern

    As noted in the introduction, we are committed to some degree of organization and clarity in this chapter,

    but we are also wary of an overly systematic presentation of postmodern philosophy. Consequently, Ludwig

    Wittgenstein’s (1953/2001) notion of family resemblances will serve as a fairly malleable “organizing principle”

    for our discussion of postmodern ethics. Wittgenstein used the analogy of apparent similarities among mem-

    bers of the same family to describe a unity that does not necessarily depend on a coherent, universal under-

    lying structure. Likewise, we employ the notion of family resemblance because there is no coherent, unitary

    tradition that could be called postmodern and yet there is a general set of similarities that, though they often

    derive from entirely different logics, nevertheless characterize a general ideological trend that could be called

    postmodern. It is our hope that this approach to the topic will be true to the nonreductive, nontotalizing spirit

    of postmodernism, while at the same time providing accessibility to those readers unfamiliar with it.

    Of the many candidates for postmodern family resemblances, we selected four that we will treat below: partic-

    ular, contextual, value laden, and other focused. These four were selected for two reasons. First, we judged

    them to be those most directly related to social science research and, second, they provide instructive con-

    trasts with modernist research ethics. However, these resemblances do not lead to a set of postmodern ethi-

    cal guidelines per se. Such an outcome would be inconsistent with the nonreductive, nonfoundationalist sen-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 7 of 25 The Handbook of Social Research Ethics

    sibilities of the postmodernist. Postmodern thought provides us not with clear-cut answers to the problems of

    research ethics but, rather, with challenging, instructive, and transforming dialogues that help us think about

    the ethical implications of research.

    Our discussion of family resemblances will also extend beyond the boundaries of what have been traditionally

    (i.e., in the modernist tradition) considered ethical issues. Research ethics from the postmodern perspective

    is not separated from the goals and procedures of the research enterprise itself (like it often is in modernist re-

    search). For this reason, we discuss postmodernist themes as they apply not just to conventional (modernist)

    ethics but also to research practices in general. In drawing comparisons between the research practices of

    modernists and postmodernists, we hope to illuminate many of the hidden values of both approaches to in-

    quiry. We also hope to make clear some of the ethical implications of a postmodernist approach to research

    without reducing these to a set of ethical principles or guidelines.

    Particular

    Modern

    From the traditional modernist worldview, the primary function of research is not to discover findings that per-

    tain only to the particular (situation or population) but to uncover the generalizable, if not universal, laws (or

    principles). Examples of this span the history of psychology: 19th-century psychophysicists sought the uni-

    versal laws of perception; behaviorists, perhaps the quintessential modernist psychologists, sought the expla-

    nation of all “psychological” phenomena in terms of a single, basic mechanism—for example, operant con-

    ditioning; even movements such as Gestalt psychology, whose antagonism to reductionistic psychology was

    explicit, still understood psychological science as the pursuit of universal, general principles. The Gestaltist

    Kurt Lewin (1931/1999), for example, characterized a mature (or “Galilean”) psychology as one that recog-

    nizes that “every psychological law must hold without exception” (p.

    52).

    To discover the universal and unchanging, the methods of the social sciences have properties intended to

    reveal these laws and principles, such as replication, standardization, and reliability. For the modernist, psy-

    chological law and its principles must hold in every situation, and thus we need not take the particulars of the

    situation into account. The particular case is considered an instance of the universal law, and likewise, the

    particular individual is essentially a concrete instance of general abstract phenomena, such as law, principle,

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 8 of 25 The Handbook of Social Research Ethics

    and theory. For the modernist, the individual, or individual case, is of interest only in its relation to these ab-

    stractions and not as a particular or unique phenomenon.

    This insistence on abstract universals is chronicled in Jerome Kagan’s (1998) book Three Seductive Ideas. In

    it, Kagan asserted that many psychologists do not find it

    terribly important to specify the agent being studied, whether rat, monkey or human, or the context

    in which the subject acts, whether laboratory, natural habitat, work-place, or home, because broad

    conclusions can be drawn regardless of the agent and context. (p. 1)

    The modernist focus on the general is evident in essentially every subdiscipline of 20th-century psychology

    (Slife, Reber, & Richardson, 2005), but a particularly clear instance of this phenomenon is the theory and

    research on intelligence, a topic Kagan treats at length. According to Kagan (1998), there has been little em-

    pirical success in substantiating the notion of a universal concept that could be labeled “intelligence.” Nev-

    ertheless, the undifferentiated and unspecified term is employed at all levels of psychological discourse. As

    Kagan argued, “The descriptor ‘intelligent’ is frequently found in sentences that are indifferent to the age and

    background of the person (or sometimes the animal species) or the evidential basis for the assignment” (p.

    52).

    Not surprisingly, the modernist focus on abstract generalizations has migrated into the general discussion on

    research ethics. The very term research ethics suggests a generalized set of rules for dealing with the ethi-

    cal implications of research. In the social sciences, we often approach the question of research ethics in an

    essentially bureaucratic manner, developing handbooks, professional guidelines, and review boards whose

    purpose is to engender, if not legislate, adherence to general codes of conduct. In modernist research, re-

    search ethics is not a particular set of concrete dilemmas but a general set of rules meant to apply to all (or

    at least most) research situations.

    Postmodern

    From the postmodern perspective, we do not live in the realm of the abstract and general, hence their rele-

    vance to us is limited. We live instead in the concrete and particular—a particular place at a particular time,

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 9 of 25 The Handbook of Social Research Ethics

    which is our primary nexus of meaning making. This means that the personal and narrative are valued over

    the abstract and universal. Abstract principles (e.g., concepts, ideas) are still important, but concrete particu-

    lars are more fundamental. Postmodernists do not seek a universal set of truths, nor do they subscribe to an

    independent or objective knowledge-advancing tradition. To the postmodernist, science is one of many cultur-

    al objects that “are not only enrooted in the incontrovertible presence of this perceived world” but are “also the

    achievement of a cultural activity, of a cultural life of which science, considered subjectively as human work,

    is a part” (Ricoeur, 1965, p. 168).

    The primary methodological implication of the postmodern denial of objectivity and universality is that while

    “the mainstream tradition has focused almost exclusively on problems of standardization” (Mishler, 1986, p.

    233), psychological research inspired by postmodern traditions has focused more on the understanding of

    particular lives. These traditions have focused on particular stories because, as Taylor (1992) argued, “we

    grasp our lives in a narrative. … In order to have a sense of who we are, we have to have a notion of how we

    have become” (p. 47).

    Within the contemporary social sciences, there are innumerable interpretive investigations whose intent is to

    narrate particular lives, but let us consider one especially rich example. In an article in Qualitative Inquiry,

    Arthur Bochner (1997) narrated an event from his own history as a way of illuminating multiple levels of psy-

    chological knowledge. He told of being awakened in a hotel room and informed of his father’s death. In the

    article, Bochner narrated his actions, thoughts, and feelings following this revelation. He used this narrative to

    discuss grief and dying, psychological method and theory, and the method of personal narrative itself. When,

    for example, he compared psychological literature on death and dying with his own experience, he concluded

    that the academic world is “long on conceptualizations and short on details; long on abstractions, short on

    concrete events; long on analysis, short on experience; long on theories, short on stories” (p. 424).

    From within a very particular context, Bochner (1997) drew a number of conclusions about social science

    methods, and this practice reflects the postmodern approach to “data.” As Bochner put it,

    We do not turn stories into data to test theoretical propositions. Rather, we link theory to story when

    we think with a story, trying to stay with the story, letting ourselves resonate with the moral dilemmas

    it may pose, understanding its ambiguities, examining its contradictions, feeling its nuances, letting

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 10 of 25 The Handbook of Social Research Ethics

    ourselves become part of the story. (p. 436)

    From this postmodern perspective, the notion of “generalization” in inquiry is more from concrete parts to con-

    crete wholes rather than from concrete instances to abstract generalities.

    Bochner’s (1997) story also highlights another ethical tension between modernist and postmodernist ap-

    proaches to research. Insofar as a tradition holds to “a reverent and idealized view of science that positions

    science above the contingencies of language and outside the circle of historical and cultural interests” (p.

    422), research practices themselves will meet with little broader social control. Under the modernist world-

    view, the special status of the “scientific” easily leads to that circumstance where “psychologists too often use

    their warrant of expertise not only to manipulate variables but also to manipulate people and their lives” (p.

    422). There is a kind of monolithic power inherent in the universalism of the scientific mythos, and a postmod-

    ern understanding of research ethics would likely begin in the deconstruction of that power.

    Practical Implications

    Again, the practical implications of a postmodernist conceptualization of research would likely never be put

    into simple guidelines or an ethical code. However, the postmodern “family resemblance” of emphasizing the

    particular does imply, as opposed to modernist research, greater emphasis on what is unique in each sit-

    uation and the individual. As such, the postmodernist would likely move away from testing thin theoretical

    propositions and move toward the richer and thicker accounts encompassed in a narrative. Similarly, the in-

    strumental use of science—where universals, power, and expertise are viewed as the means to various social

    ends—would be eschewed in favor of less certainty and more humility about knowledge and its use. If we

    take the particular as a fundamental research value, ethical research has less to do with an attempt to reason

    about ethical research practices and more to do with an uncertain researcher perpetually struggling with the

    obligations and responsibilities of a particular situation, to a particular community, and to a particular partici-

    pant.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 11 of 25 The Handbook of Social Research Ethics

    Contextual

    Modern

    Because generalizable principles and laws are the telos of modernist research, traditional theory and method

    have attempted to remove all possible contingency from both theoretical models and particular research find-

    ings. In modernist methods, “truth was to be found through method, by following general rules of method that

    were largely independent of the content and context of the investigation. Any influence by the person of the

    researcher should be eliminated or minimized” (Kvale, 1996, p. 61).

    Theories and findings are thus only considered universally valid if they are free from any contingent context.

    In this sense, when the modernist is attempting to discern general social science principles, much of culture,

    history, relation, and subjectivity are primarily sources of error variance.

    The acontextual nature of modernist theory is explicit and unambiguous in most contemporary psychological

    traditions. Personality theory has nearly always sought to describe the psyche as an abstract and context-less

    type; learning researchers obsessively attempted to remove all contextual factors in their animal research

    (e.g., using rats from the same genetic stock, raised in the same environment, and subjected to precisely

    identical conditions). Indeed, the modern symbol of the scientist—the laboratory—is significant because of its

    context-less representation of the modern subject of science. The justification for such context-independent

    research procedures lies in the modernist notion that general knowledge comes from predictable events and

    that this predictability can only be ensured in the absence of all confounding contextual factors.

    Because context-less results were so fundamental to psychological research in the 20th century, a great

    many programs of research could be employed as exemplars. Here, we will consider the research of Daniel

    Kahneman and Amos Tversky—work widely considered to be one of the great successes of contemporary

    social science research. Tversky and Kahneman (1983) summarized the basic conclusion drawn from a large

    portion of their work: “People do not normally analyze daily events into exhaustive lists of possibilities or eval-

    uate compound probabilities by aggregating elementary ones. Instead, they commonly use a limited number

    of heuristics, such as representativeness and availability” (p. 294). The language used in this statement is

    instructive in its reflection of the acontextual ideal of modernist research. First, this statement represents a

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 12 of 25 The Handbook of Social Research Ethics

    conclusion about “people” outside of any special context, as if this extra-contextual condition actually occurs

    and is possible. Second, reduction to a “limited number” of heuristics in “common use” would be pivotal to

    any research program, because reduction to context-less fundamentals is the sine qua non of modernist in-

    vestigation. There is little discussion here, for example, of the changing use of heuristics depending on the

    context or situation involved. Indeed, the ability to talk without (or at least across) contexts is an essential goal

    of modernist research. It is that very ability that qualifies the statement as knowledge (possibly even truth).

    Tversky and Kahneman’s (1983) approach to reporting their findings reflects and embodies this acontextual

    ideal. In one study, the participants are considered fully described by the phrase “a group of 88 under-

    graduates at UBC” (p. 297). Research subjects are discussed in terms of general categories—for example,

    “naive” or “sophisti cated” (p. 300), and the behaviors of subjects are discussed only in general or aggregate

    terms—for example, “the numerous conjunction errors reported in this article illustrate people’s affinity for

    nonextensional reasoning” (p. 308). Like the vast majority of modernist research, for Tversky and Kahneman,

    essentially every statement that could be considered representative of general knowledge will not (and, in

    fact, should not) contain any unique contextual content.

    This way of valuing acontextual knowledge is clearly reflected in the modernist discourse about research and

    research ethics (e.g., ethical principles). Just as ethical codes are designed to apply to all particular individu-

    als (see the previous section), they are also constructed to apply across contexts (and not to take the unique-

    ness of contexts into account). Just as modernists assume that there is some independent set of verifiable

    facts, they also assume that there is some independent (though perhaps more difficult to define) set of ac-

    ceptable ethical codes.

    Postmodern

    The postmodern perspective holds that meaning is always embodied, situated, and inseparable from its sur-

    rounding context. For the postmodernist, the personal and the public are inseparable parts of the same whole,

    and “any attempt rigorously to eliminate our human perspective from our picture of the world must lead to

    absurdity” (Polanyi, 1974, p. 3).

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 13 of 25 The Handbook of Social Research Ethics

    For a postmodern researcher, then, procedures and findings are enriched by context and impoverished, even

    misunderstood entirely, by laboratory sanitization and numerical representation. This approach to research,

    most clearly embraced by the qualitative or interpretive traditions, asserts that “if participants are removed

    from their setting, it leads to contrived findings that are out of context” (Creswell, 1998, p. 17). Even more, en-

    riching contexts are considered integral elements of all research findings. Discussing interviews, for example,

    Steinar Kvale (1996) asserted that “the interview takes place in an interpersonal context, and the meaning of

    the interview statements depends on this context” (p. 44). Contexts, in this sense, are not just “variables” that

    “interact” with the subject of interest; they are necessary for understanding the subject of interest itself. From

    the postmodern perspective, even traditional biological laboratory science can be undermined by its focus

    on inert bodies—with all their passive, inanimate connotations—and enriched by a focus on embodiment as

    lived, contextualized, and animate (see Merleau-Ponty, 1964).

    Phenomenological research is an example of a tradition that explicitly advocates and integrates a detailed

    description of the research context into the results. In a study by Philip Welches and Michael Pica (2005),

    for example, the authors provide a rich array of contextualizing information. Their article, which analyzes the

    experiences of nine men who had been admitted to a psychiatric hospital for being a danger to self or others,

    provides a detailed case study for each of the participants, including relevant personal details and excerpts

    from the interview interactions themselves. The contexts of the interview situations as well as some of the

    relevant behaviors of the participants are also described in a way that shows how integral they are to the un-

    derstanding of the study’s findings.

    This sort of “thick” description also provides a necessary context for understanding and evaluating the conclu-

    sions drawn by the researchers. The interpretive categories developed by Welches and Pica (2005), contrary

    to most modernist research, served to “classify common themes” (p. 49) and not to draw general conclusions

    about abstract psychological processes. As in most phenomenological research, the authors’ goal was to de-

    velop a general descriptive account of a specific kind of situation and not an abstract model of psychological

    or social functioning.

    We recognize, of course, that the modernist may see no way to build “general” knowledge from such contex-

    tualized analysis. For the postmodernist, however, the contextualization of the subject matter situates it in the

    whole of knowledge (e.g., the culture, the era) and thus provides knowledge transfer through context and not

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 14 of 25 The Handbook of Social Research Ethics

    through its elimination (as in the modernist tradition).

    Practical Implications

    The practical implication of the contextual for a postmodern research ethic is, in some sense, straightforward:

    The researcher does not attempt to eliminate—whether through laboratory or control—context from the in-

    vestigation or its results. Instead, the postmodern researcher values the importance of context (e.g., situa-

    tion, history, embodiment, possibilities) for understanding the meaning of the results and for situating them in

    the broader context of the discipline or culture. The postmodern researcher also values the uniqueness and

    autonomy of research participants and is thus wary of removing contextual (including unique and personal)

    factors through laboratory and procedural controls. For the postmodernist, the use and presentation of knowl-

    edge is a primary ethical consideration—one in which the research participant is intimately concerned, and

    so the modernist attempt to eliminate the unique contexts of research participants appears dangerously ego-

    centric.

    Value Laden (Interpretive, Perspectival)

    Modern

    The pursuit of natural or social laws also requires that knowledge claims be free from bias, prejudice, and per-

    sonal or subjective values. For the modernist, “goods or ‘values’ were understood as projections of ours onto

    a world which in itself was neutral” (Taylor, 1992, p. 53). It is for precisely this reason that, for the modernist,

    “scientific statements ought to be value-neutral; facts were to be distinguished from values, and science from

    politics” (Kvale, 1996, p. 62).

    Traditional methods thus attempt to build impersonal, blinded, and mechanical procedures that minimize per-

    sonal nuance, bias, or interpretive slant. For the modernist, bias is bad, and the “objective” world provides a

    value-free picture of reality. As Howard Kendler (2004) phrased it, “Empirical results are value-free. Raw data

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 15 of 25 The Handbook of Social Research Ethics

    do not imply any moral judgment” (p. 122), and it is the role of science “to provide unbiased information” (p.

    123). For the modernist, the scientific method provides a bridge between the subjective realm of the scientist

    and the objective realm of nature and, thus, provides supposedly value-neutral, objective information about

    the world.

    This objectivist perspective has put the research of positive psychology in an interesting position. This move-

    ment attempts to discern and promote “the highest qualities of civic and personal life” (Seligman, 1998), yet

    the modernist philosophy of social science says that this seemingly value-laden task should be conducted in

    a value-free manner. Indeed, the main leader of this movement, Martin Seligman (1998), considers positive

    psychology to be a superior approach to other sources of optimal human functioning, because those oth-

    er sources are “too subjective … dependent on faith or … dubious assumptions; they lacked the clear-eyed

    skepticism and the slow cumulative growth that I (and Csikszentmihalyi) associated with science” (p. 7).

    Consequently, positive psychologists cannot draw from moral traditions or disciplines that discuss the nature

    of a good or flourishing life. All they believe they can do is classify “the strengths that every major subculture

    in America today values positively” (Seligman & Csikszentmihalyi, 2001, p. 90). In other words, their work is

    an empirical polling of what other people think are “the highest qualities of civic and personal life.” The essen-

    tial point here is that, even when studying human values, the modernist espouses a value-free approach to

    research, and it is this very distinction between hard fact and subjective value that makes “research ethics” a

    consideration separate from scientific knowledge.

    Postmodern

    For the postmodernist, the subjective and objective are inseparable and together constitute any given mean-

    ing. In this sense, all meaning—all experience—is inherently and inescapably interpretive, and bias is not only

    inevitable but also a basic element of all knowledge practices. H. G. Gadamer (1960/1989), in fact, argued

    for the essential importance of prejudice in all research. As Richardson, Fowers, and Guignon (1999) framed

    this argument,

    Prejudices are not external impositions that constrain our ability to be free and rational subjects. On

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 16 of 25 The Handbook of Social Research Ethics

    the contrary, having a “horizon” or framework of prejudgments is what first makes it possible for us

    to think and act in intelligible ways. (p. 230)

    Bias and prejudice are often pejorative terms in our modernist culture, so the more common terminology in

    postmodern philosophy is value or value laden. To say that all knowledge is biased is to claim that any mean-

    ing-making activity is directed by values and interpretive contexts. Fact and value are inseparable because

    the postmodernist sees a “fundamental moral orientation as essential to being a human interlocutor” (Taylor,

    1992, p. 29). Taylor (1992) stated it even more strongly: “We cannot do without some orientation to the good”

    (p. 33).

    For the postmodernist, then, value and bias are fundamental and, indeed, the primary impetus for research

    (e.g., the selection of a research topic). As such, bias and value should not be avoided or eliminated but made

    as explicit and transparent as possible: “The important thing is to be aware of one’s own bias” (Gadamer,

    1960/1989, p. 269). Although full value transparency in research is perhaps impossible, the postmodern ideal

    is to make one’s own assumptions, historical context, and value stances explicit in reports of research find-

    ings.

    A study of working-class girls conducted by Sandra Jones (2001) should serve as an exemplar of this ap-

    proach to research. Jones, who explicitly aligns herself with feminist and critical theory, observed, interviewed,

    and analyzed biographical information concerning 10 female academics who grew up in the working class.

    Her approach to this research included the assumption that “the researcher is the research instrument” (p.

    147), and so, when evaluating interview data, it was “important to ask who is listening and what is the nature

    of listener’s relationship with the speaker” (p. 147).

    To help identify her values as a researcher, Jones provided information about her own childhood context

    among the working class and discussed some of the effects of her powerful position as researcher. Jones

    also made explicit many of her research values. She talked about how she is sensitive to power relations

    and so strove for equity in research situations. She discussed her belief that research participants should be

    approached in dialogue, and so she provided participants with copies of transcripts and drafts of her interpre-

    tations.

    Finally, Jones incorporated her values and influence into the presentation of her research findings. When she

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 17 of 25 The Handbook of Social Research Ethics

    quoted the participants, she included her own dialogue in the excerpts. She also narrated her own reactions

    to the included excerpts as well as how she came to her subsequent interpretations. The main point here is

    that the author tried to make the values of her investigation as explicit and as integrated into the research

    findings as possible, and this practice helps the reader understand how those values influenced the findings.

    From the postmodern perspective, values are just as influential in modernist findings; they are just not ac-

    knowledged. Researcher values are integral to all kinds of research, and the need to recognize and incor-

    porate these influences is an ethical imperative. This is the reason, as mentioned at the outset, why there is

    no hard distinction between research ethics and research per se. Even the most basic research activities are

    situated within an evaluative context and carry very concrete ethical implications.

    Practical Implications

    The value-ladenness of social science research has many ethical implications from the viewpoint of a post-

    modern. First, we need to recognize that there is no escape from this value-ladenness—the assumptions

    and philosophies underlying research often involve values that frequently remain unexamined in modernist

    research. Second, we should identify these values as much as possible before, during, and after engaging in

    research. We do this to understand their potential impact and to be open to their replacement in the service

    of the topic of study. Perhaps even more important, we do this to serve the particular individuals or groups

    affected by the study. Third, such values are integral to the meaning and use of any study’s results, so these

    should be taken explicitly into account in presenting, reporting, or applying the research in question. In short,

    values and their explicit discussion are of primary importance at every stage of social science research.

    Other-Focus

    Modern

    The “other” of the social sciences is generally conceived of as an impersonal subject because the general-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 18 of 25 The Handbook of Social Research Ethics

    ized, decontextualized, and unbiased ideal of modernist research requires a research participant whose val-

    ues, projects, and idiosyncrasies do not interfere with the claims of science. The ideal subject is thus imper-

    sonalized and reduced—an object in the sense of any other natural thing.

    This notion of a manipulated, controlled, and objectified subject is fairly endemic to modernist research, and

    the social science vocabulary for describing research participants well illustrates this phenomenon. Although

    observer was the most frequently used participant term in late-19th- and early-20th-century psychology, the

    increasingly objectivist inclination of (particularly American) psychology was accompanied by an increasing

    use of the term subject. The historian of psychology, Kurt Danziger (1990), argued that this terminology was

    borrowed from French psychiatry, where its earliest known use was to refer to corpses used for anatomical

    dissection. The use of such a term makes sense from the modernist viewpoint because it implies a kind of

    clinical distance and almost inanimate or passive status, much as any other “subject” matter (e.g., cells, struc-

    tures).

    In contemporary psychology, subject continues to be a common term. In fact, Henry Roediger (2004), while

    president of the Association for Psychological Science, argued strenuously for a return to the exclusive use

    of the “subject” terminology because it better fit his conception of the research subject. For him, “the college

    student is the ideal experimental animal” (p. 46), an animal he compares with drosophila, the fruit fly that has

    been the subject of so many genetic studies. It makes sense that he would prefer subject to participant be-

    cause his research topics, like so many in psychology, concern presumed universal properties—learning and

    memory—rather than unique, particular individuals.

    Terms other than subject have begun to see significant use in the social sciences. In the last two versions of

    the APA style manual, for example, the shift to participant has been explicitly encouraged. It could be argued

    that the terminological shift to participant signals a kind of drift from the hard modernist worldview in American

    psychology, and there may be some truth to this argument. However, Gary VandenBos (the executive director

    of publications and communications for APA) describes this shift as largely political and legal: “‘Subjects’ im-

    plies that these are people who are having things done to them, whereas ‘participants’ implies that they gave

    consent” (Carey, 2004). There is really no suggestion that one treats a participant differently than a subject;

    the change has more to do with legal consent. In any case, whether they are participants or subjects, the

    ultimate goal of the modernist is to systematically control them and their values and context.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 19 of 25 The Handbook of Social Research Ethics

    Postmodern

    When postmodernists hear the kind of “control” discourse found in modernist research, they often consider it

    a vocabulary of power and dominance, a consideration most notably connected with the work of the postmod-

    ernist Michel Foucault. Modernity’s instrumentalized and reduced research subject is understood more as a

    means to solidify the power of those who conduct research than as a means to discern generalized principles.

    For the postmodernist, in fact, all “disciplines constitute a system of control in the production of discourse”

    (Foucault, 1972, p. 224), including any particular postmodernist discipline.

    This sensitivity to power relations is a hallmark of many postmodern approaches to research, and it entails a

    concomitant sensitivity to how researchers subject research participants to their projects. As Foucault (1972)

    argued, “We must conceive discourse as a violence that we do to things, or, at all events, as a practice we

    impose upon them” (p. 229). It is not surprising, then, that the status of the participant is extremely significant

    to the postmodern researcher. The particularity of the valuing other is not a research confound but is, rather,

    the starting place for all meaning-making activities. The values, projects, and idiosyncrasies of the research

    participant constitute both an ethical imperative and the foundational knowledge relation. As such, a primary

    imperative of postmodernist research is “to do research ‘with’ rather than ‘on’ people” (Burman, 2001, p. 260).

    An excellent example of this approach to research is Michelle Fine’s four-year study on the impact of a col-

    lege-in-prison program at Bedford Hills Correctional Facility (Fine et al., 2001). The impact of an other-fo-

    cused approach to research is immediately apparent in the author line of the book, where there are 11 names

    listed. The multiplicity of authors stems from the fact that, in addition to graduate student researchers, Fine

    recruited participant observers from among the female inmates she was studying. These women conducted

    interviews, took field notes, and met as a research team every few weeks to compare findings. True to the

    other-focused ideal, the research reports generated from this study are rich with participant narratives.

    Fine’s design made her project an essentially communitarian one, where research interpretations are not the

    province of merely the privileged researcher but also of those for whom researchers presume to speak. These

    kinds of methods aim to provide a research environment where “the respondents become active agents, the

    creators of the worlds they inhabit and the interpreters of their experiences” (Marecek, Fine, & Kidder, 2001, p.

    34). While many postmodernists recognize that asymmetrical power relations are perhaps inevitable in many

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 20 of 25 The Handbook of Social Research Ethics

    aspects of research, they nevertheless seek to make power relations as explicit as possible and reveal rather

    than obscure the unique constructive contexts of research participants.

    Practical Implications

    The other-focus of the postmodernist has important ethical implications for researchers. The first is undoubt-

    edly that we need to have greater sensitivity to the power relations of many research settings and relation-

    ships. For many postmodernists, the subjectification and objectification of persons, and even animals, is a

    kind of violence that should never be tolerated. The researcher should do research with people, including

    making participants co-investigators, rather than on people.

    Second, postmodernists recognize that data interpretation is unavoidable in any kind of research, regardless

    of the methods used, and that such interpretation is the province, not simply of the “author” but also of a

    community of researchers, participants, and readers. Philosophers of science have long understood how data

    underdetermine these interpretations, allowing for alternative interpretations that usually go unmentioned in

    research reports (Curd & Cover, 1998). For the postmodernist, reports and presentations should avoid mis-

    leading language, such as “the data indicate,” and should discuss instead the many data interpretations avail-

    able as well as the reasons for the interpretations favored by researchers and the participants producing the

    data.

    Conclusion

    We have argued that the postmodern turn points toward a research tradition that is interpretive, particular,

    contextual, value laden, and other focused—that is, in fact, thoroughly ethical in its character. Research meth-

    ods are not essentially amoral—as in many modernist understandings, with ethics as a separate considera-

    tion. Research from the postmodern perspective is rife with values, assumptions, and perspectives that need

    to be identified and incorporated explicitly in the “findings.” There is no moment in the conceptualization,

    design, execution, or presentation of research that is not inescapably and fundamentally ethical. As Kvale

    (1996) argued, “Ethical decisions do not belong to a separate stage … but arise throughout the entire re-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 21 of 25 The Handbook of Social Research Ethics

    search process” (p. 110).

    Because the postmodernist sees research as an inherently ethical enterprise, the notion of a separate, post-

    modern ethical code is problematic. If the postmodernist is to talk about research ethics, it could only be a

    discussion about a kind of praxis or, perhaps, even a way of being: “Moral research behavior is more than

    ethical knowledge and cognitive choices; it involves the person of the researcher, his or her sensitivity and

    commitment to moral issues and action” (Kvale, 1996, p. 117). For the postmodernist, all research activity is

    fraught with moral and ethical issues. As such, scientific investigations require not a set of general solutions to

    such issues but a very particular commitment to both an insistent ethical self-examination and an unflinching

    sensitivity to our relation with the other.

    References

    Berkeley, G. (2004). A treatise concerning the principles of human knowledge. Whitefish, MT: Kessinger.

    (Original work published 1710)

    Bochner, A. P. (1997). It’s about time: Narrative and the divided self. Qualitative Inquiry, 3(4), 418–438.

    Burman, E. (2001). Minding the gap: Positivism, psychology, and the politics of qualitative methods. In D.

    L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participatory

    methods (pp. 259–275). New York: New York

    University

    Press.

    Capaldi, E. J., & Proctor, R. W. (1999). Contextualism in psychological research? A critical review. Thousand

    Oaks, CA: Sage.

    Carey, B. (2004, June 15). The subject is subjects. The New York Times. Retrieved April 30, 2008, from

    Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. Thousand

    Oaks, CA: Sage.

    Curd, M., & Cover, J. A. (1998). Philosophy of science: The central issues. New York: W. W. Norton.

    Danziger, K. (1990). Constructing the subject. Cambridge, UK: Cambridge Univer

    sity Press.

    Descartes, R. (1996). Meditations on first philosophy (J.Cottingham, Trans.). Cambridge, UK: Cambridge Uni-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 22 of 25 The Handbook of Social Research Ethics

    versity Press. (Original work published 1641)

    Dilthey, W. (1988). Introduction to the human sciences (R. J.Betanzos, Trans.). Detroit, MI: Wayne State Uni-

    versity Press. (Original work published 1883)

    Fine, M., Torre, M. E., Boudin, K., Bowen, I., Clark, J., Hylton, D., et al. (2001). Changing minds. New York:

    The City University of New York Graduate Center.

    Flax, J. (1990). Thinking fragments: Psychoanalysis, feminism, and postmodernism in the contemporary

    West. Berkeley: University of California Press.

    Foucault, M. (1972). The archaeology of knowledge (A. M. S.Smith, Trans.). New York: Harper Colophon

    Books. (Original work published 1969)

    Fox-Keller, E. (1982). Feminism and science. Signs, 7(3), 589–602.

    Gadamer, H. G. (1989). Truth and method (J.Weinsheimer & D. G.Marshall, Trans.). New York: Crossroad.

    (Original work published 1960)

    Heidegger, M. (1962). Being and time (J.Macquarrie & E.Robinson, Trans.). San Francisco: Harper Collins.

    (Original work published 1927)

    Husserl, E. (1999). Logical investigations (J. N.Findlay, Trans.). In D.Welton (Ed.), The essential Husserl:

    Basic writings in transcendental phenomenology. Bloomington: Indiana University Press. (Original work pub-

    lished 1900)

    Jones, S. J. (2001). Embodying working class subjectivity and narrating self: “We were the hired help.” In D.

    L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participatory

    methods (pp. 145–162). New York: New York University Press.

    Kagan, J. (1998). Three seductive ideas. Cambridge, MA: Harvard University Press.

    Kant, I. (1998). Critique of pure reason (P.Guyer & A.Wood, Trans.). Cambridge, UK: Cambridge University

    Press. (Original work published 1781)

    Kendler, H. H. (2004). Politics and science: A combustible mixture. American Psychologist, 59(2), 122–123.

    Kuhn, T. (1996). The structure of scientific revolutions (3rd ed. ). Chicago: University of Chicago Press.

    Kvale, S. (1996). Interviews: An introduction to qualitative research interviewing. Thousand Oaks, CA: Sage.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 23 of 25 The Handbook of Social Research Ethics

    Levinas, E. (1969). Totality and infinity(A.Lingis, Trans.). Pittsburgh, PA: Duquesne University Press. (Original

    work published 1961)

    Lewin, K. (1999). The conflict between Aristotelian and Galilean modes of thought in contemporary psychol-

    ogy (D. K.Adams, Trans.). In M.Gold (Ed.), The complete social scientist: A Kurt Lewin reader(2nd ed. , pp.

    37–66). Washington, DC: American Psychological Association. (Original work published 1931)

    Marecek, J., Fine, M., & Kidder, L. (2001). Working between two worlds: Qualitative methods and psychology.

    In D. L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participa-

    tory methods (pp. 29–41). New York: New York University Press.

    McIntyre, A. (1984). After virtue (2nd ed. ). Notre Dame, France: University of Notre Dame Press.

    Merleau-Ponty, M. (1964). Primacy of perception (W.Cobb, Trans.; J.Edie, Ed.). Evanston, IL: Northwestern

    University Press.

    Mishler, E. G. (1986). The analysis of interview narratives. In T. R.Sarbin (Ed.), Narrative psychology(pp.

    233–255). New York: Praeger.

    Murphy, N. (1997). Anglo-American postmodernity: Philosophical perspectives on science, religion, and

    ethics. Boulder, CO: Westview Press.

    Polanyi, M. (1974). Personal knowledge: Towards a post-critical philosophy. Chicago: University of Chicago

    Press.

    Polkinghorne, D. (2005). Practice and the human sciences: A case for a judgment-based practice of care.

    Albany: SUNY Press.

    Reid, T. (2005). Essays on the active powers of the human mind: An inquiry into the human mind on the prin-

    ciple of common sense. Whitefish, MT: Kessinger. (Original work published 1764)

    Richardson, F. C., Fowers, B. J., & Guignon, C. B. (1999). Re-envisioning psychology: Moral dimensions of

    theory and practice. San Francisco: Jossey-Bass.

    Ricoeur, P. (1965). History and truth (C. A.Kelbley, Trans.). Evanston, IL: Northwestern University Press.

    Roediger, R. (2004). What should they be called?APS Observer, 17(5), 46–48.

    Rorty, R. (1991). Objectivity, relativism and truth: Philosophical papers I. Cambridge, UK: Cambridge Univer-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 24 of 25 The Handbook of Social Research Ethics

    sity Press.

    Sartre, J. P. (1956). Being and nothingness: An essay on phenomenological ontology (H.Barnes, Trans.). New

    York: Philosophical Library. (Original work published 1943)

    Seligman, M. (1998). President’s column: Positive social science. APA Monitor, 29(4), 2–5.

    Seligman, M. E. P., & Csikszentmihalyi, M. (2001). “Positive Psychology: An Intro duction”: Reply. American

    Psychologist, 56, 89–90.

    Slife, B. D., Reber, J., & Richardson, F. (2005). Critical thinking about psychology: Hidden assumptions and

    plausible alternatives. Washington, DC: American Psychological Association Press.

    Taylor, C. (1992). Sources of the self. Cambridge, MA: Harvard University Press.

    Tversky, A., & Kahneman, D. (1983). Extensional versus intuitive reasoning: The conjunction fallacy in prob-

    ability judgment. Psychological Review, 90(4), 293–315.

    Welches, P., & Pica, M. (2005). Assessed danger to others as a reason for psychiatric hospitalization: An in-

    vestigation of patients’ perspectives. Journal of Phenomenological Psychology, 36(1), 45–73.

    Whitehead, A. N. (1925). Science and the modern world. New York: Macmillan.

    Wittgenstein, L. (2001). Philosophical investigations (E.Anscombe, Trans.). London: Blackwell. (Original work

    published 1953)

    https://dx.doi.org/10.4135/9781483348971

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 25 of 25 The Handbook of Social Research Ethics

    https://dx.doi.org/10.4135/9781483348971

      SAGE Research Methods

      The Handbook of Social Research Ethics

      Research Ethics in the Postmodern Context

      The Postmodern Context

      Anglo-American Postmodernism

      Continental European Postmodernism

      Family Resemblances: Research Ethics in the Modern and the Postmodern

      Particular

      Modern

      Postmodern

      Practical Implications

      Contextual

      Modern

      Postmodern

      Practical Implications

      Value Laden (Interpretive, Perspectival)

      Modern

      Postmodern

      Practical Implications

      Other-Focus

      Modern

      Postmodern

      Practical Implications

      Conclusion

      References

  • SAGE Research Methods
  • The Handbook of Social Research Ethics
  • Author: Joshua W. Clegg, Brent D. Slife

    Pub. Date: 2013

    Product: SAGE Research Methods

    DOI:

    https://dx.doi.org/10.4135/9781483348971

    Methods: Research ethics, Ethical codes, Vulnerable groups

    Keywords: modernism, tradition, knowledge, law, social science

    Disciplines: Anthropology, Business and Management, Criminology and Criminal Justice, Communication

    and Media Studies, Counseling and Psychotherapy, Economics, Education, Geography, Health, History,

    Marketing, Nursing, Political Science and International Relations, Psychology, Social Policy and Public Policy,

    Social Work, Sociology

    Access Date: January 5, 2023

    Publishing Company: SAGE Publications, Inc.

    City: Thousand Oaks

    Online ISBN: 9781483348971

    © 2013 SAGE Publications, Inc. All Rights Reserved.

    https://dx.doi.org/10.4135/9781483348971

    Research Ethics in the Postmodern Context

    Joshua W.Clegg and Brent D.Slife

    Discussing a topic as broad and as frequently misunderstood as postmodernism requires some organizing

    principle, some general definition. Yet postmodernism makes such broad generalizations problematic at the

    outset. From the postmodern viewpoint, any definition of anything, including the definition of postmodernism

    itself, is a value judgment, with ethical and even political implications. Another problem in defining postmod-

    ernism is that postmodernists (whoever these undefined entities are) resist the closed “totalizing” conceptions

    of things. They view such conceptions as inappropriate reductions of the real—stereotypes of the rich experi-

    ence of whatever is being conceived or defined.

    Postmodernism is not, then, best understood in conceptual terms at all; it is perhaps best understood by en-

    gaging in practices that are postmodern, rather than conceptualizing things as postmodern. Consequently,

    this entire chapter (and perhaps this entire volume) could be construed as the modernist project of summariz-

    ing the unsummarizable, and thus conflicting with the very spirit of postmodernism. Any conception of post-

    modernity would have to be pluralistic, rarely unitary, and perhaps even poetic. Still, we remain committed to

    making this chapter understandable to the modern thinker and coherent within the underpinnings of this book,

    which implies some dedication to a clear organization.

    Consequently, we begin by outlining some of the major movements and figures in postmodern philosophy. We

    follow this with a discussion of four postmodern ethical/philosophical commitments, which we frame not as

    conceptual foundations but as Wittgensteinian (1953/2001) “family resemblances.” These four resemblances,

    which include the particular, the contextual, the value laden, and the other, are then contrasted with modernist

    commitments. True to the rich, particular, and contextualized values of postmodern theorists, we illustrate and

    explicate these contrasting commitments in terms of particular examples from existing research traditions.

    Much of this discussion will appropriately concern what would traditionally be considered “methodological” is-

    sues. However, we caution the reader that one of the primary lessons of a postmodern approach to research

    ethics is that every research activity is an exercise in research ethics, every research question is a moral

    dilemma, and every research decision is an instantiation of values. In short, postmodernism does not permit

    the distinction between research methods and research ethics.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 2 of 25 The Handbook of Social Research Ethics

    The Postmodern Context

    Postmodern thought is something of an antithesis to the thesis of modernism—different sides of the same

    coin. Some of the specific characteristics of both modernism and postmodernism are outlined below, but in

    general, this dichotomy centers on the dialectic between a generally naturalistic, positivistic, and realist world-

    view (modernism) and its antithesis in a critical, constructivist, or interpretivist worldview (postmodernism). In

    its historically explicit form, this dialectic is essentially a 20th-century phenomenon, but its roots reach back

    into the Enlightenment and perhaps before.

    Of the most essential modernist themes, naturalism, probably boasts the oldest pedigree. Naturalism, or the

    notion that the world and everything in it can be explained in terms of natural, material, and narrowly empirical

    processes, had advocates among the pre-Socratic philosophers (e.g., Democritus). There were, of course,

    any number of antinaturalist philosophers in the Western intellectual tradition, particularly among the mystical

    or hermetic and early Christian philosophers. It was not until the Enlightenment, particularly in the 18th and

    19th centuries, that the theme of naturalism was wedded to a broader intellectual and cultural positivism, or a

    general belief in the social, empirical, and theoretical power of science to ask and answer the basic questions

    of reality. This marriage permitted the modernist worldview to be fully forged as a culturally powerful antithesis

    to various premodern mystical, feudal, or otherwise centralized worldviews.

    However, the rise of an unambiguously naturalistic worldview was not unopposed by influential thinkers. Near-

    ly every major philosopher of the Enlightenment era was interested in and supported the development of a

    naturalistic philosophy, but there were many who also advocated a kind of metaphysical counterpoint to strict-

    ly empirical or material accounts. Descartes (1641/ 1996), for example, produced an elaborately mechanistic

    (and naturalistic) account of the human organism while also postulating a purely metaphysical realm of the

    mind (res cogitans). Even in Britain, the home of the most stridently empiricistic philosophers, thinkers in the

    tradition of Berkeley (1710/2004) or Reid (1764/2005) cast doubt on the unproblematically realist approach to

    philosophy.

    Notwithstanding these currents of dissent, the postmodern view as a whole could not develop until modernism

    itself was fully fledged by the dramatic successes of the industrial age, or what Polkinghorne (2005) called

    “technification” (p. 5). Modernism as a generally dominant Western worldview reached its zenith only in the

    late 19th and early 20th centuries, and this is precisely when the forces of postmodernism began to gath-

    er. The successes of industrial technology began to meet its excesses, and the positivist worldview received

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 3 of 25 The Handbook of Social Research Ethics

    both the praise and the blame. Philosophers and scientists began to question the monolith of materialistic and

    naturalistic science, and that dissent would eventually be labeled (not unproblematically) “postmodernism.”

    The gathering force of postmodern philosophy was, in some sense, the natural dissenting extension of the

    modernist worldview and so, like Western philosophy in general, is typically divided into an Anglo-American

    tradition and a Continental European tradition.

    Anglo-American Postmodernism

    In the Anglo-American tradition, the primary thematic contexts for postmodernism have been philosophy of

    language and philosophy of science. Philosophy of language in the 20th century made a radical “shift from a

    focus on meaning as reference to a focus on meaning as use,” and this was “a change revolutionary enough

    to mark the shift from modern to postmodern in philosophy of language” (Murphy, 1997, p. 23).

    Alfred North Whitehead was one of the first who began to question a fully realist and objectivist philosophy

    (i.e., meaning as reference). In his later writings, Whitehead (1925) asserted that “process rather than sub-

    stance is the most basic reality. Substance, in fact, is an abstraction from the processes of experience” (p.

    90). For Whitehead, the generalized categories of “existence” were not the fundamental realities but were

    essentially perceiver dependent. In this way, Whitehead delineated a pivotal theme of postmodernism—its

    rejection of the modernist division of the subjective and objective in favor of a perceiver-dependent or inter-

    preted reality.

    Ludwig Wittgenstein, another influential Anglo postmodern philosopher, claimed that “meaning depends on

    the role language plays in a system of conventions, both linguistic and nonlinguistic, of practices, perfor-

    mances, ‘forms of life’” (Murphy, 1997, p. 24), a claim that has had profound implications for postmodern phi-

    losophy. In Wittgenstein’s later work, language almost completely abandons its objective and rationalist roots

    and replaces them with particular forms of everyday life. Again, meaning is viewed more as a particular social

    function (“use”) than as a reference to an objective reality. Other philosophers in this tradition include Gilbert

    Ryle (1900–1976) and J. L. Austin (1911–1960).

    This shift from substance to process and from the abstract or universal to social convention and everyday life

    was mirrored in the Anglo-American philosophy of science. Thomas Kuhn (1996), for example, asserted that

    change in science was not the product of systematic empirical or rational progress but was, rather, the result

    of radical paradigm shifts in scientific epistemology. For Kuhn, then, science had to be understood culturally

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 4 of 25 The Handbook of Social Research Ethics

    and socially. W. V. Quine (1908–2000) also eschewed a view of science founded entirely on a system of em-

    pirical and rational facts. Philosophers such as Imre Lakatos (1922–1974) and Paul Feyerabend (1924–1994)

    further elaborated this nonfoundationalist approach to the philosophy of science.

    The Anglo-American tradition of postmodernism also included ethical philosophers such as Alasdair McIntyre

    (1984)—who argued that ethics had to be understood within its social and historical context—and, to some

    extent, philosophers in the American pragmatist tradition. American pragmatism, beginning with William

    James (1842–1910), John Dewey (1859–1952), and Charles Sanders Peirce (1839–1914), was by no means

    a unitary tradition, but in general, pragmatists replaced a realist picture of the world with one that centers

    meaning in functional relations. This tradition was at least partly a postmodern one in that it undermined the

    modernist worldview. As Richard Rorty (1991) argued, pragmatists believe that the epistemology that under-

    lies science is not a “privileged method,” and they deny “that the results of the natural sciences suffice to give

    meaning to our lives” (p. 75).

    Generally, then, Anglo postmodernism reacts to Anglo modernism by emphasizing the interpreted and social

    over the objective and rational. The modernist considers the objective and the rational to be essentially un-

    interpreted and universal, whereas the postmodernist views even these “foundations” of modernism as con-

    text and perceiver dependent. For many modernists, this sort of context and perceiver dependence raises

    the specter of radical relativism, and some see chaos and nihilism as the eventual result (Capaldi & Proc-

    tor, 1999). As we will see, however, this kind of relativism is not inevitable in postmodernism. The absence

    of a modernist grounding of ideas, such as objectivism and foundationalism, does not mean the absence of

    grounds altogether. As we will describe, postmodern grounds include, to name a few, the particular, the con-

    textual, and the value laden.

    Continental European Postmodernism

    The Continental European strain of postmodernism began to take shape with a systematic reconceptualiza-

    tion of subjectivity, beginning in the Austro-German tradition. Immanuel Kant (1781/1998) set the agenda for

    this reconceptualization when he reaffirmed and systematized the subjective-objective dichotomy in terms of

    the noumenal, or independent and unknowable reality, and the phenomenal, or the interpreted, knowable re-

    ality. This reduction of human knowledge to human experience paved the way for what Wilhelm Dilthey (1883/

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 5 of 25 The Handbook of Social Research Ethics

    1988) would later call “human science” conceptions of knowledge.

    The phenomenological tradition was perhaps the most prominent of these human science approaches. Hegel

    (1770–1831) pioneered the philosophical investigation of the phenomenal, but it was Edmund Husserl (1900/

    1999) who turned phenomenology into a systematic investigation of human experience. For Husserl, this was

    a radical enterprise that explicitly undermined naturalistic conceptions of science. He claimed, following the

    logic of his teacher Franz Brentano (1838–1917), that experience is always intentional—always an experi-

    ence of something. This may seem like a deceptively simple premise, but it has radical implications. Unlike

    the modernist notion of an independent and isolated “object,” this intentionality implies that experienced ob-

    jects are irreducibly composed in both perceiver and perceived. Under Husserlian phenomenology, purely

    objective (uninterpreted) reality is an incoherent notion.

    The students of Husserlian phenomenology extended this basic logic into an elaborate and robust challenge

    to the modernist worldview. Martin Heidegger (1927/1962), for example, argued that all meaning, including

    the meanings of research findings, is fundamentally interpretive. All knowledge, in this sense, is developed

    within a preexisting social milieu, ever interpreting and reinterpreting itself. This perspective, usually called

    hermeneutics, was systematically applied to the social sciences by Hans Georg Gadamer (1960/1989). He

    argued that because the social sciences (like other sciences) build their interpretive assumptions into their

    methods (including their scientific methods), they necessarily reproduce their theoretical assumptions in their

    professional treatments and empirical find

    ings.

    Other students of Husserlian phenomenology radically redefined the nature and scope of meaning, and thus

    the human sciences. The analysis of Maurice Merleau-Ponty (1964), for example, demonstrated important

    differences between the conventional category of “body” and the phenomenological meaning of embodiment.

    He claimed, in fact, that all higher-order intellectual meaning was derivative of the concrete experience of our

    embodiment. Jean-Paul Sartre (1943/1956) even more radically redefined all meaning in terms of the radical-

    ly free human agent. Emmanuel Levinas (1961/1969) was another phenomenologist who redefined meaning,

    this time in terms of the ethical. Later students of both phenomenology and hermeneutics—for example, Paul

    Ricoeur (1913–2005), Charles Taylor (1931–)—further developed this tradition into a non-naturalistic and non-

    positivist approach to research and the social sciences.

    Another influential strain of Continental postmodernism emerged from France and was concerned primarily

    with the deconstruction of social meanings, including institution, power, and politics. Jacques Derrida

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 6 of 25 The Handbook of Social Research Ethics

    (1930–2004), Jean-Francois Lyotard (1924–1998), and Michel Foucault (1926–1984) are some of the more

    prominent figures in this tradition. In postmodern approaches to the human sciences, Foucault (1972) is espe-

    cially influential, given that many of his works deal explicitly with the institutions of psychology and psychiatry.

    This tradition of deconstructing power has also been influential in much of postmodern feminist psychology.

    Feminist theorists such as Jane Flax (1990) or Evelyn Fox-Keller (1982) have drawn on the rhetoric of power

    relations developed in the French tradition.

    In general, then, like Anglo-American postmodernists, Continental postmodernists reject an objectivist and

    rationalist view of science. For thinkers in the Continental tradition, the “objective” categories of science are

    objects of human experience and thus depend on the values, perspectives, and context of the researcher.

    For these reasons, Continental postmodernists move away from general and abstract conceptions of science

    and move toward particular research contexts and concrete researcher-participant relationships.

    Family Resemblances: Research Ethics in the Modern and the

    Postmodern

    As noted in the introduction, we are committed to some degree of organization and clarity in this chapter,

    but we are also wary of an overly systematic presentation of postmodern philosophy. Consequently, Ludwig

    Wittgenstein’s (1953/2001) notion of family resemblances will serve as a fairly malleable “organizing principle”

    for our discussion of postmodern ethics. Wittgenstein used the analogy of apparent similarities among mem-

    bers of the same family to describe a unity that does not necessarily depend on a coherent, universal under-

    lying structure. Likewise, we employ the notion of family resemblance because there is no coherent, unitary

    tradition that could be called postmodern and yet there is a general set of similarities that, though they often

    derive from entirely different logics, nevertheless characterize a general ideological trend that could be called

    postmodern. It is our hope that this approach to the topic will be true to the nonreductive, nontotalizing spirit

    of postmodernism, while at the same time providing accessibility to those readers unfamiliar with it.

    Of the many candidates for postmodern family resemblances, we selected four that we will treat below: partic-

    ular, contextual, value laden, and other focused. These four were selected for two reasons. First, we judged

    them to be those most directly related to social science research and, second, they provide instructive con-

    trasts with modernist research ethics. However, these resemblances do not lead to a set of postmodern ethi-

    cal guidelines per se. Such an outcome would be inconsistent with the nonreductive, nonfoundationalist sen-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 7 of 25 The Handbook of Social Research Ethics

    sibilities of the postmodernist. Postmodern thought provides us not with clear-cut answers to the problems of

    research ethics but, rather, with challenging, instructive, and transforming dialogues that help us think about

    the ethical implications of research.

    Our discussion of family resemblances will also extend beyond the boundaries of what have been traditionally

    (i.e., in the modernist tradition) considered ethical issues. Research ethics from the postmodern perspective

    is not separated from the goals and procedures of the research enterprise itself (like it often is in modernist re-

    search). For this reason, we discuss postmodernist themes as they apply not just to conventional (modernist)

    ethics but also to research practices in general. In drawing comparisons between the research practices of

    modernists and postmodernists, we hope to illuminate many of the hidden values of both approaches to in-

    quiry. We also hope to make clear some of the ethical implications of a postmodernist approach to research

    without reducing these to a set of ethical principles or guidelines.

    Particular

    Modern

    From the traditional modernist worldview, the primary function of research is not to discover findings that per-

    tain only to the particular (situation or population) but to uncover the generalizable, if not universal, laws (or

    principles). Examples of this span the history of psychology: 19th-century psychophysicists sought the uni-

    versal laws of perception; behaviorists, perhaps the quintessential modernist psychologists, sought the expla-

    nation of all “psychological” phenomena in terms of a single, basic mechanism—for example, operant con-

    ditioning; even movements such as Gestalt psychology, whose antagonism to reductionistic psychology was

    explicit, still understood psychological science as the pursuit of universal, general principles. The Gestaltist

    Kurt Lewin (1931/1999), for example, characterized a mature (or “Galilean”) psychology as one that recog-

    nizes that “every psychological law must hold without exception” (p.

    52).

    To discover the universal and unchanging, the methods of the social sciences have properties intended to

    reveal these laws and principles, such as replication, standardization, and reliability. For the modernist, psy-

    chological law and its principles must hold in every situation, and thus we need not take the particulars of the

    situation into account. The particular case is considered an instance of the universal law, and likewise, the

    particular individual is essentially a concrete instance of general abstract phenomena, such as law, principle,

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 8 of 25 The Handbook of Social Research Ethics

    and theory. For the modernist, the individual, or individual case, is of interest only in its relation to these ab-

    stractions and not as a particular or unique phenomenon.

    This insistence on abstract universals is chronicled in Jerome Kagan’s (1998) book Three Seductive Ideas. In

    it, Kagan asserted that many psychologists do not find it

    terribly important to specify the agent being studied, whether rat, monkey or human, or the context

    in which the subject acts, whether laboratory, natural habitat, work-place, or home, because broad

    conclusions can be drawn regardless of the agent and context. (p. 1)

    The modernist focus on the general is evident in essentially every subdiscipline of 20th-century psychology

    (Slife, Reber, & Richardson, 2005), but a particularly clear instance of this phenomenon is the theory and

    research on intelligence, a topic Kagan treats at length. According to Kagan (1998), there has been little em-

    pirical success in substantiating the notion of a universal concept that could be labeled “intelligence.” Nev-

    ertheless, the undifferentiated and unspecified term is employed at all levels of psychological discourse. As

    Kagan argued, “The descriptor ‘intelligent’ is frequently found in sentences that are indifferent to the age and

    background of the person (or sometimes the animal species) or the evidential basis for the assignment” (p.

    52).

    Not surprisingly, the modernist focus on abstract generalizations has migrated into the general discussion on

    research ethics. The very term research ethics suggests a generalized set of rules for dealing with the ethi-

    cal implications of research. In the social sciences, we often approach the question of research ethics in an

    essentially bureaucratic manner, developing handbooks, professional guidelines, and review boards whose

    purpose is to engender, if not legislate, adherence to general codes of conduct. In modernist research, re-

    search ethics is not a particular set of concrete dilemmas but a general set of rules meant to apply to all (or

    at least most) research situations.

    Postmodern

    From the postmodern perspective, we do not live in the realm of the abstract and general, hence their rele-

    vance to us is limited. We live instead in the concrete and particular—a particular place at a particular time,

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 9 of 25 The Handbook of Social Research Ethics

    which is our primary nexus of meaning making. This means that the personal and narrative are valued over

    the abstract and universal. Abstract principles (e.g., concepts, ideas) are still important, but concrete particu-

    lars are more fundamental. Postmodernists do not seek a universal set of truths, nor do they subscribe to an

    independent or objective knowledge-advancing tradition. To the postmodernist, science is one of many cultur-

    al objects that “are not only enrooted in the incontrovertible presence of this perceived world” but are “also the

    achievement of a cultural activity, of a cultural life of which science, considered subjectively as human work,

    is a part” (Ricoeur, 1965, p. 168).

    The primary methodological implication of the postmodern denial of objectivity and universality is that while

    “the mainstream tradition has focused almost exclusively on problems of standardization” (Mishler, 1986, p.

    233), psychological research inspired by postmodern traditions has focused more on the understanding of

    particular lives. These traditions have focused on particular stories because, as Taylor (1992) argued, “we

    grasp our lives in a narrative. … In order to have a sense of who we are, we have to have a notion of how we

    have become” (p. 47).

    Within the contemporary social sciences, there are innumerable interpretive investigations whose intent is to

    narrate particular lives, but let us consider one especially rich example. In an article in Qualitative Inquiry,

    Arthur Bochner (1997) narrated an event from his own history as a way of illuminating multiple levels of psy-

    chological knowledge. He told of being awakened in a hotel room and informed of his father’s death. In the

    article, Bochner narrated his actions, thoughts, and feelings following this revelation. He used this narrative to

    discuss grief and dying, psychological method and theory, and the method of personal narrative itself. When,

    for example, he compared psychological literature on death and dying with his own experience, he concluded

    that the academic world is “long on conceptualizations and short on details; long on abstractions, short on

    concrete events; long on analysis, short on experience; long on theories, short on stories” (p. 424).

    From within a very particular context, Bochner (1997) drew a number of conclusions about social science

    methods, and this practice reflects the postmodern approach to “data.” As Bochner put it,

    We do not turn stories into data to test theoretical propositions. Rather, we link theory to story when

    we think with a story, trying to stay with the story, letting ourselves resonate with the moral dilemmas

    it may pose, understanding its ambiguities, examining its contradictions, feeling its nuances, letting

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 10 of 25 The Handbook of Social Research Ethics

    ourselves become part of the story. (p. 436)

    From this postmodern perspective, the notion of “generalization” in inquiry is more from concrete parts to con-

    crete wholes rather than from concrete instances to abstract generalities.

    Bochner’s (1997) story also highlights another ethical tension between modernist and postmodernist ap-

    proaches to research. Insofar as a tradition holds to “a reverent and idealized view of science that positions

    science above the contingencies of language and outside the circle of historical and cultural interests” (p.

    422), research practices themselves will meet with little broader social control. Under the modernist world-

    view, the special status of the “scientific” easily leads to that circumstance where “psychologists too often use

    their warrant of expertise not only to manipulate variables but also to manipulate people and their lives” (p.

    422). There is a kind of monolithic power inherent in the universalism of the scientific mythos, and a postmod-

    ern understanding of research ethics would likely begin in the deconstruction of that power.

    Practical Implications

    Again, the practical implications of a postmodernist conceptualization of research would likely never be put

    into simple guidelines or an ethical code. However, the postmodern “family resemblance” of emphasizing the

    particular does imply, as opposed to modernist research, greater emphasis on what is unique in each sit-

    uation and the individual. As such, the postmodernist would likely move away from testing thin theoretical

    propositions and move toward the richer and thicker accounts encompassed in a narrative. Similarly, the in-

    strumental use of science—where universals, power, and expertise are viewed as the means to various social

    ends—would be eschewed in favor of less certainty and more humility about knowledge and its use. If we

    take the particular as a fundamental research value, ethical research has less to do with an attempt to reason

    about ethical research practices and more to do with an uncertain researcher perpetually struggling with the

    obligations and responsibilities of a particular situation, to a particular community, and to a particular partici-

    pant.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 11 of 25 The Handbook of Social Research Ethics

    Contextual

    Modern

    Because generalizable principles and laws are the telos of modernist research, traditional theory and method

    have attempted to remove all possible contingency from both theoretical models and particular research find-

    ings. In modernist methods, “truth was to be found through method, by following general rules of method that

    were largely independent of the content and context of the investigation. Any influence by the person of the

    researcher should be eliminated or minimized” (Kvale, 1996, p. 61).

    Theories and findings are thus only considered universally valid if they are free from any contingent context.

    In this sense, when the modernist is attempting to discern general social science principles, much of culture,

    history, relation, and subjectivity are primarily sources of error variance.

    The acontextual nature of modernist theory is explicit and unambiguous in most contemporary psychological

    traditions. Personality theory has nearly always sought to describe the psyche as an abstract and context-less

    type; learning researchers obsessively attempted to remove all contextual factors in their animal research

    (e.g., using rats from the same genetic stock, raised in the same environment, and subjected to precisely

    identical conditions). Indeed, the modern symbol of the scientist—the laboratory—is significant because of its

    context-less representation of the modern subject of science. The justification for such context-independent

    research procedures lies in the modernist notion that general knowledge comes from predictable events and

    that this predictability can only be ensured in the absence of all confounding contextual factors.

    Because context-less results were so fundamental to psychological research in the 20th century, a great

    many programs of research could be employed as exemplars. Here, we will consider the research of Daniel

    Kahneman and Amos Tversky—work widely considered to be one of the great successes of contemporary

    social science research. Tversky and Kahneman (1983) summarized the basic conclusion drawn from a large

    portion of their work: “People do not normally analyze daily events into exhaustive lists of possibilities or eval-

    uate compound probabilities by aggregating elementary ones. Instead, they commonly use a limited number

    of heuristics, such as representativeness and availability” (p. 294). The language used in this statement is

    instructive in its reflection of the acontextual ideal of modernist research. First, this statement represents a

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 12 of 25 The Handbook of Social Research Ethics

    conclusion about “people” outside of any special context, as if this extra-contextual condition actually occurs

    and is possible. Second, reduction to a “limited number” of heuristics in “common use” would be pivotal to

    any research program, because reduction to context-less fundamentals is the sine qua non of modernist in-

    vestigation. There is little discussion here, for example, of the changing use of heuristics depending on the

    context or situation involved. Indeed, the ability to talk without (or at least across) contexts is an essential goal

    of modernist research. It is that very ability that qualifies the statement as knowledge (possibly even truth).

    Tversky and Kahneman’s (1983) approach to reporting their findings reflects and embodies this acontextual

    ideal. In one study, the participants are considered fully described by the phrase “a group of 88 under-

    graduates at UBC” (p. 297). Research subjects are discussed in terms of general categories—for example,

    “naive” or “sophisti cated” (p. 300), and the behaviors of subjects are discussed only in general or aggregate

    terms—for example, “the numerous conjunction errors reported in this article illustrate people’s affinity for

    nonextensional reasoning” (p. 308). Like the vast majority of modernist research, for Tversky and Kahneman,

    essentially every statement that could be considered representative of general knowledge will not (and, in

    fact, should not) contain any unique contextual content.

    This way of valuing acontextual knowledge is clearly reflected in the modernist discourse about research and

    research ethics (e.g., ethical principles). Just as ethical codes are designed to apply to all particular individu-

    als (see the previous section), they are also constructed to apply across contexts (and not to take the unique-

    ness of contexts into account). Just as modernists assume that there is some independent set of verifiable

    facts, they also assume that there is some independent (though perhaps more difficult to define) set of ac-

    ceptable ethical codes.

    Postmodern

    The postmodern perspective holds that meaning is always embodied, situated, and inseparable from its sur-

    rounding context. For the postmodernist, the personal and the public are inseparable parts of the same whole,

    and “any attempt rigorously to eliminate our human perspective from our picture of the world must lead to

    absurdity” (Polanyi, 1974, p. 3).

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 13 of 25 The Handbook of Social Research Ethics

    For a postmodern researcher, then, procedures and findings are enriched by context and impoverished, even

    misunderstood entirely, by laboratory sanitization and numerical representation. This approach to research,

    most clearly embraced by the qualitative or interpretive traditions, asserts that “if participants are removed

    from their setting, it leads to contrived findings that are out of context” (Creswell, 1998, p. 17). Even more, en-

    riching contexts are considered integral elements of all research findings. Discussing interviews, for example,

    Steinar Kvale (1996) asserted that “the interview takes place in an interpersonal context, and the meaning of

    the interview statements depends on this context” (p. 44). Contexts, in this sense, are not just “variables” that

    “interact” with the subject of interest; they are necessary for understanding the subject of interest itself. From

    the postmodern perspective, even traditional biological laboratory science can be undermined by its focus

    on inert bodies—with all their passive, inanimate connotations—and enriched by a focus on embodiment as

    lived, contextualized, and animate (see Merleau-Ponty, 1964).

    Phenomenological research is an example of a tradition that explicitly advocates and integrates a detailed

    description of the research context into the results. In a study by Philip Welches and Michael Pica (2005),

    for example, the authors provide a rich array of contextualizing information. Their article, which analyzes the

    experiences of nine men who had been admitted to a psychiatric hospital for being a danger to self or others,

    provides a detailed case study for each of the participants, including relevant personal details and excerpts

    from the interview interactions themselves. The contexts of the interview situations as well as some of the

    relevant behaviors of the participants are also described in a way that shows how integral they are to the un-

    derstanding of the study’s findings.

    This sort of “thick” description also provides a necessary context for understanding and evaluating the conclu-

    sions drawn by the researchers. The interpretive categories developed by Welches and Pica (2005), contrary

    to most modernist research, served to “classify common themes” (p. 49) and not to draw general conclusions

    about abstract psychological processes. As in most phenomenological research, the authors’ goal was to de-

    velop a general descriptive account of a specific kind of situation and not an abstract model of psychological

    or social functioning.

    We recognize, of course, that the modernist may see no way to build “general” knowledge from such contex-

    tualized analysis. For the postmodernist, however, the contextualization of the subject matter situates it in the

    whole of knowledge (e.g., the culture, the era) and thus provides knowledge transfer through context and not

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 14 of 25 The Handbook of Social Research Ethics

    through its elimination (as in the modernist tradition).

    Practical Implications

    The practical implication of the contextual for a postmodern research ethic is, in some sense, straightforward:

    The researcher does not attempt to eliminate—whether through laboratory or control—context from the in-

    vestigation or its results. Instead, the postmodern researcher values the importance of context (e.g., situa-

    tion, history, embodiment, possibilities) for understanding the meaning of the results and for situating them in

    the broader context of the discipline or culture. The postmodern researcher also values the uniqueness and

    autonomy of research participants and is thus wary of removing contextual (including unique and personal)

    factors through laboratory and procedural controls. For the postmodernist, the use and presentation of knowl-

    edge is a primary ethical consideration—one in which the research participant is intimately concerned, and

    so the modernist attempt to eliminate the unique contexts of research participants appears dangerously ego-

    centric.

    Value Laden (Interpretive, Perspectival)

    Modern

    The pursuit of natural or social laws also requires that knowledge claims be free from bias, prejudice, and per-

    sonal or subjective values. For the modernist, “goods or ‘values’ were understood as projections of ours onto

    a world which in itself was neutral” (Taylor, 1992, p. 53). It is for precisely this reason that, for the modernist,

    “scientific statements ought to be value-neutral; facts were to be distinguished from values, and science from

    politics” (Kvale, 1996, p. 62).

    Traditional methods thus attempt to build impersonal, blinded, and mechanical procedures that minimize per-

    sonal nuance, bias, or interpretive slant. For the modernist, bias is bad, and the “objective” world provides a

    value-free picture of reality. As Howard Kendler (2004) phrased it, “Empirical results are value-free. Raw data

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 15 of 25 The Handbook of Social Research Ethics

    do not imply any moral judgment” (p. 122), and it is the role of science “to provide unbiased information” (p.

    123). For the modernist, the scientific method provides a bridge between the subjective realm of the scientist

    and the objective realm of nature and, thus, provides supposedly value-neutral, objective information about

    the world.

    This objectivist perspective has put the research of positive psychology in an interesting position. This move-

    ment attempts to discern and promote “the highest qualities of civic and personal life” (Seligman, 1998), yet

    the modernist philosophy of social science says that this seemingly value-laden task should be conducted in

    a value-free manner. Indeed, the main leader of this movement, Martin Seligman (1998), considers positive

    psychology to be a superior approach to other sources of optimal human functioning, because those oth-

    er sources are “too subjective … dependent on faith or … dubious assumptions; they lacked the clear-eyed

    skepticism and the slow cumulative growth that I (and Csikszentmihalyi) associated with science” (p. 7).

    Consequently, positive psychologists cannot draw from moral traditions or disciplines that discuss the nature

    of a good or flourishing life. All they believe they can do is classify “the strengths that every major subculture

    in America today values positively” (Seligman & Csikszentmihalyi, 2001, p. 90). In other words, their work is

    an empirical polling of what other people think are “the highest qualities of civic and personal life.” The essen-

    tial point here is that, even when studying human values, the modernist espouses a value-free approach to

    research, and it is this very distinction between hard fact and subjective value that makes “research ethics” a

    consideration separate from scientific knowledge.

    Postmodern

    For the postmodernist, the subjective and objective are inseparable and together constitute any given mean-

    ing. In this sense, all meaning—all experience—is inherently and inescapably interpretive, and bias is not only

    inevitable but also a basic element of all knowledge practices. H. G. Gadamer (1960/1989), in fact, argued

    for the essential importance of prejudice in all research. As Richardson, Fowers, and Guignon (1999) framed

    this argument,

    Prejudices are not external impositions that constrain our ability to be free and rational subjects. On

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 16 of 25 The Handbook of Social Research Ethics

    the contrary, having a “horizon” or framework of prejudgments is what first makes it possible for us

    to think and act in intelligible ways. (p. 230)

    Bias and prejudice are often pejorative terms in our modernist culture, so the more common terminology in

    postmodern philosophy is value or value laden. To say that all knowledge is biased is to claim that any mean-

    ing-making activity is directed by values and interpretive contexts. Fact and value are inseparable because

    the postmodernist sees a “fundamental moral orientation as essential to being a human interlocutor” (Taylor,

    1992, p. 29). Taylor (1992) stated it even more strongly: “We cannot do without some orientation to the good”

    (p. 33).

    For the postmodernist, then, value and bias are fundamental and, indeed, the primary impetus for research

    (e.g., the selection of a research topic). As such, bias and value should not be avoided or eliminated but made

    as explicit and transparent as possible: “The important thing is to be aware of one’s own bias” (Gadamer,

    1960/1989, p. 269). Although full value transparency in research is perhaps impossible, the postmodern ideal

    is to make one’s own assumptions, historical context, and value stances explicit in reports of research find-

    ings.

    A study of working-class girls conducted by Sandra Jones (2001) should serve as an exemplar of this ap-

    proach to research. Jones, who explicitly aligns herself with feminist and critical theory, observed, interviewed,

    and analyzed biographical information concerning 10 female academics who grew up in the working class.

    Her approach to this research included the assumption that “the researcher is the research instrument” (p.

    147), and so, when evaluating interview data, it was “important to ask who is listening and what is the nature

    of listener’s relationship with the speaker” (p. 147).

    To help identify her values as a researcher, Jones provided information about her own childhood context

    among the working class and discussed some of the effects of her powerful position as researcher. Jones

    also made explicit many of her research values. She talked about how she is sensitive to power relations

    and so strove for equity in research situations. She discussed her belief that research participants should be

    approached in dialogue, and so she provided participants with copies of transcripts and drafts of her interpre-

    tations.

    Finally, Jones incorporated her values and influence into the presentation of her research findings. When she

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 17 of 25 The Handbook of Social Research Ethics

    quoted the participants, she included her own dialogue in the excerpts. She also narrated her own reactions

    to the included excerpts as well as how she came to her subsequent interpretations. The main point here is

    that the author tried to make the values of her investigation as explicit and as integrated into the research

    findings as possible, and this practice helps the reader understand how those values influenced the findings.

    From the postmodern perspective, values are just as influential in modernist findings; they are just not ac-

    knowledged. Researcher values are integral to all kinds of research, and the need to recognize and incor-

    porate these influences is an ethical imperative. This is the reason, as mentioned at the outset, why there is

    no hard distinction between research ethics and research per se. Even the most basic research activities are

    situated within an evaluative context and carry very concrete ethical implications.

    Practical Implications

    The value-ladenness of social science research has many ethical implications from the viewpoint of a post-

    modern. First, we need to recognize that there is no escape from this value-ladenness—the assumptions

    and philosophies underlying research often involve values that frequently remain unexamined in modernist

    research. Second, we should identify these values as much as possible before, during, and after engaging in

    research. We do this to understand their potential impact and to be open to their replacement in the service

    of the topic of study. Perhaps even more important, we do this to serve the particular individuals or groups

    affected by the study. Third, such values are integral to the meaning and use of any study’s results, so these

    should be taken explicitly into account in presenting, reporting, or applying the research in question. In short,

    values and their explicit discussion are of primary importance at every stage of social science research.

    Other-Focus

    Modern

    The “other” of the social sciences is generally conceived of as an impersonal subject because the general-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 18 of 25 The Handbook of Social Research Ethics

    ized, decontextualized, and unbiased ideal of modernist research requires a research participant whose val-

    ues, projects, and idiosyncrasies do not interfere with the claims of science. The ideal subject is thus imper-

    sonalized and reduced—an object in the sense of any other natural thing.

    This notion of a manipulated, controlled, and objectified subject is fairly endemic to modernist research, and

    the social science vocabulary for describing research participants well illustrates this phenomenon. Although

    observer was the most frequently used participant term in late-19th- and early-20th-century psychology, the

    increasingly objectivist inclination of (particularly American) psychology was accompanied by an increasing

    use of the term subject. The historian of psychology, Kurt Danziger (1990), argued that this terminology was

    borrowed from French psychiatry, where its earliest known use was to refer to corpses used for anatomical

    dissection. The use of such a term makes sense from the modernist viewpoint because it implies a kind of

    clinical distance and almost inanimate or passive status, much as any other “subject” matter (e.g., cells, struc-

    tures).

    In contemporary psychology, subject continues to be a common term. In fact, Henry Roediger (2004), while

    president of the Association for Psychological Science, argued strenuously for a return to the exclusive use

    of the “subject” terminology because it better fit his conception of the research subject. For him, “the college

    student is the ideal experimental animal” (p. 46), an animal he compares with drosophila, the fruit fly that has

    been the subject of so many genetic studies. It makes sense that he would prefer subject to participant be-

    cause his research topics, like so many in psychology, concern presumed universal properties—learning and

    memory—rather than unique, particular individuals.

    Terms other than subject have begun to see significant use in the social sciences. In the last two versions of

    the APA style manual, for example, the shift to participant has been explicitly encouraged. It could be argued

    that the terminological shift to participant signals a kind of drift from the hard modernist worldview in American

    psychology, and there may be some truth to this argument. However, Gary VandenBos (the executive director

    of publications and communications for APA) describes this shift as largely political and legal: “‘Subjects’ im-

    plies that these are people who are having things done to them, whereas ‘participants’ implies that they gave

    consent” (Carey, 2004). There is really no suggestion that one treats a participant differently than a subject;

    the change has more to do with legal consent. In any case, whether they are participants or subjects, the

    ultimate goal of the modernist is to systematically control them and their values and context.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 19 of 25 The Handbook of Social Research Ethics

    Postmodern

    When postmodernists hear the kind of “control” discourse found in modernist research, they often consider it

    a vocabulary of power and dominance, a consideration most notably connected with the work of the postmod-

    ernist Michel Foucault. Modernity’s instrumentalized and reduced research subject is understood more as a

    means to solidify the power of those who conduct research than as a means to discern generalized principles.

    For the postmodernist, in fact, all “disciplines constitute a system of control in the production of discourse”

    (Foucault, 1972, p. 224), including any particular postmodernist discipline.

    This sensitivity to power relations is a hallmark of many postmodern approaches to research, and it entails a

    concomitant sensitivity to how researchers subject research participants to their projects. As Foucault (1972)

    argued, “We must conceive discourse as a violence that we do to things, or, at all events, as a practice we

    impose upon them” (p. 229). It is not surprising, then, that the status of the participant is extremely significant

    to the postmodern researcher. The particularity of the valuing other is not a research confound but is, rather,

    the starting place for all meaning-making activities. The values, projects, and idiosyncrasies of the research

    participant constitute both an ethical imperative and the foundational knowledge relation. As such, a primary

    imperative of postmodernist research is “to do research ‘with’ rather than ‘on’ people” (Burman, 2001, p. 260).

    An excellent example of this approach to research is Michelle Fine’s four-year study on the impact of a col-

    lege-in-prison program at Bedford Hills Correctional Facility (Fine et al., 2001). The impact of an other-fo-

    cused approach to research is immediately apparent in the author line of the book, where there are 11 names

    listed. The multiplicity of authors stems from the fact that, in addition to graduate student researchers, Fine

    recruited participant observers from among the female inmates she was studying. These women conducted

    interviews, took field notes, and met as a research team every few weeks to compare findings. True to the

    other-focused ideal, the research reports generated from this study are rich with participant narratives.

    Fine’s design made her project an essentially communitarian one, where research interpretations are not the

    province of merely the privileged researcher but also of those for whom researchers presume to speak. These

    kinds of methods aim to provide a research environment where “the respondents become active agents, the

    creators of the worlds they inhabit and the interpreters of their experiences” (Marecek, Fine, & Kidder, 2001, p.

    34). While many postmodernists recognize that asymmetrical power relations are perhaps inevitable in many

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 20 of 25 The Handbook of Social Research Ethics

    aspects of research, they nevertheless seek to make power relations as explicit as possible and reveal rather

    than obscure the unique constructive contexts of research participants.

    Practical Implications

    The other-focus of the postmodernist has important ethical implications for researchers. The first is undoubt-

    edly that we need to have greater sensitivity to the power relations of many research settings and relation-

    ships. For many postmodernists, the subjectification and objectification of persons, and even animals, is a

    kind of violence that should never be tolerated. The researcher should do research with people, including

    making participants co-investigators, rather than on people.

    Second, postmodernists recognize that data interpretation is unavoidable in any kind of research, regardless

    of the methods used, and that such interpretation is the province, not simply of the “author” but also of a

    community of researchers, participants, and readers. Philosophers of science have long understood how data

    underdetermine these interpretations, allowing for alternative interpretations that usually go unmentioned in

    research reports (Curd & Cover, 1998). For the postmodernist, reports and presentations should avoid mis-

    leading language, such as “the data indicate,” and should discuss instead the many data interpretations avail-

    able as well as the reasons for the interpretations favored by researchers and the participants producing the

    data.

    Conclusion

    We have argued that the postmodern turn points toward a research tradition that is interpretive, particular,

    contextual, value laden, and other focused—that is, in fact, thoroughly ethical in its character. Research meth-

    ods are not essentially amoral—as in many modernist understandings, with ethics as a separate considera-

    tion. Research from the postmodern perspective is rife with values, assumptions, and perspectives that need

    to be identified and incorporated explicitly in the “findings.” There is no moment in the conceptualization,

    design, execution, or presentation of research that is not inescapably and fundamentally ethical. As Kvale

    (1996) argued, “Ethical decisions do not belong to a separate stage … but arise throughout the entire re-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 21 of 25 The Handbook of Social Research Ethics

    search process” (p. 110).

    Because the postmodernist sees research as an inherently ethical enterprise, the notion of a separate, post-

    modern ethical code is problematic. If the postmodernist is to talk about research ethics, it could only be a

    discussion about a kind of praxis or, perhaps, even a way of being: “Moral research behavior is more than

    ethical knowledge and cognitive choices; it involves the person of the researcher, his or her sensitivity and

    commitment to moral issues and action” (Kvale, 1996, p. 117). For the postmodernist, all research activity is

    fraught with moral and ethical issues. As such, scientific investigations require not a set of general solutions to

    such issues but a very particular commitment to both an insistent ethical self-examination and an unflinching

    sensitivity to our relation with the other.

    References

    Berkeley, G. (2004). A treatise concerning the principles of human knowledge. Whitefish, MT: Kessinger.

    (Original work published 1710)

    Bochner, A. P. (1997). It’s about time: Narrative and the divided self. Qualitative Inquiry, 3(4), 418–438.

    Burman, E. (2001). Minding the gap: Positivism, psychology, and the politics of qualitative methods. In D.

    L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participatory

    methods (pp. 259–275). New York: New York

    University

    Press.

    Capaldi, E. J., & Proctor, R. W. (1999). Contextualism in psychological research? A critical review. Thousand

    Oaks, CA: Sage.

    Carey, B. (2004, June 15). The subject is subjects. The New York Times. Retrieved April 30, 2008, from

    Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. Thousand

    Oaks, CA: Sage.

    Curd, M., & Cover, J. A. (1998). Philosophy of science: The central issues. New York: W. W. Norton.

    Danziger, K. (1990). Constructing the subject. Cambridge, UK: Cambridge Univer

    sity Press.

    Descartes, R. (1996). Meditations on first philosophy (J.Cottingham, Trans.). Cambridge, UK: Cambridge Uni-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 22 of 25 The Handbook of Social Research Ethics

    versity Press. (Original work published 1641)

    Dilthey, W. (1988). Introduction to the human sciences (R. J.Betanzos, Trans.). Detroit, MI: Wayne State Uni-

    versity Press. (Original work published 1883)

    Fine, M., Torre, M. E., Boudin, K., Bowen, I., Clark, J., Hylton, D., et al. (2001). Changing minds. New York:

    The City University of New York Graduate Center.

    Flax, J. (1990). Thinking fragments: Psychoanalysis, feminism, and postmodernism in the contemporary

    West. Berkeley: University of California Press.

    Foucault, M. (1972). The archaeology of knowledge (A. M. S.Smith, Trans.). New York: Harper Colophon

    Books. (Original work published 1969)

    Fox-Keller, E. (1982). Feminism and science. Signs, 7(3), 589–602.

    Gadamer, H. G. (1989). Truth and method (J.Weinsheimer & D. G.Marshall, Trans.). New York: Crossroad.

    (Original work published 1960)

    Heidegger, M. (1962). Being and time (J.Macquarrie & E.Robinson, Trans.). San Francisco: Harper Collins.

    (Original work published 1927)

    Husserl, E. (1999). Logical investigations (J. N.Findlay, Trans.). In D.Welton (Ed.), The essential Husserl:

    Basic writings in transcendental phenomenology. Bloomington: Indiana University Press. (Original work pub-

    lished 1900)

    Jones, S. J. (2001). Embodying working class subjectivity and narrating self: “We were the hired help.” In D.

    L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participatory

    methods (pp. 145–162). New York: New York University Press.

    Kagan, J. (1998). Three seductive ideas. Cambridge, MA: Harvard University Press.

    Kant, I. (1998). Critique of pure reason (P.Guyer & A.Wood, Trans.). Cambridge, UK: Cambridge University

    Press. (Original work published 1781)

    Kendler, H. H. (2004). Politics and science: A combustible mixture. American Psychologist, 59(2), 122–123.

    Kuhn, T. (1996). The structure of scientific revolutions (3rd ed. ). Chicago: University of Chicago Press.

    Kvale, S. (1996). Interviews: An introduction to qualitative research interviewing. Thousand Oaks, CA: Sage.

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 23 of 25 The Handbook of Social Research Ethics

    Levinas, E. (1969). Totality and infinity(A.Lingis, Trans.). Pittsburgh, PA: Duquesne University Press. (Original

    work published 1961)

    Lewin, K. (1999). The conflict between Aristotelian and Galilean modes of thought in contemporary psychol-

    ogy (D. K.Adams, Trans.). In M.Gold (Ed.), The complete social scientist: A Kurt Lewin reader(2nd ed. , pp.

    37–66). Washington, DC: American Psychological Association. (Original work published 1931)

    Marecek, J., Fine, M., & Kidder, L. (2001). Working between two worlds: Qualitative methods and psychology.

    In D. L.Tolman & M. B.Miller (Eds.), From subjects to subjectivities: A handbook of interpretive and participa-

    tory methods (pp. 29–41). New York: New York University Press.

    McIntyre, A. (1984). After virtue (2nd ed. ). Notre Dame, France: University of Notre Dame Press.

    Merleau-Ponty, M. (1964). Primacy of perception (W.Cobb, Trans.; J.Edie, Ed.). Evanston, IL: Northwestern

    University Press.

    Mishler, E. G. (1986). The analysis of interview narratives. In T. R.Sarbin (Ed.), Narrative psychology(pp.

    233–255). New York: Praeger.

    Murphy, N. (1997). Anglo-American postmodernity: Philosophical perspectives on science, religion, and

    ethics. Boulder, CO: Westview Press.

    Polanyi, M. (1974). Personal knowledge: Towards a post-critical philosophy. Chicago: University of Chicago

    Press.

    Polkinghorne, D. (2005). Practice and the human sciences: A case for a judgment-based practice of care.

    Albany: SUNY Press.

    Reid, T. (2005). Essays on the active powers of the human mind: An inquiry into the human mind on the prin-

    ciple of common sense. Whitefish, MT: Kessinger. (Original work published 1764)

    Richardson, F. C., Fowers, B. J., & Guignon, C. B. (1999). Re-envisioning psychology: Moral dimensions of

    theory and practice. San Francisco: Jossey-Bass.

    Ricoeur, P. (1965). History and truth (C. A.Kelbley, Trans.). Evanston, IL: Northwestern University Press.

    Roediger, R. (2004). What should they be called?APS Observer, 17(5), 46–48.

    Rorty, R. (1991). Objectivity, relativism and truth: Philosophical papers I. Cambridge, UK: Cambridge Univer-

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 24 of 25 The Handbook of Social Research Ethics

    sity Press.

    Sartre, J. P. (1956). Being and nothingness: An essay on phenomenological ontology (H.Barnes, Trans.). New

    York: Philosophical Library. (Original work published 1943)

    Seligman, M. (1998). President’s column: Positive social science. APA Monitor, 29(4), 2–5.

    Seligman, M. E. P., & Csikszentmihalyi, M. (2001). “Positive Psychology: An Intro duction”: Reply. American

    Psychologist, 56, 89–90.

    Slife, B. D., Reber, J., & Richardson, F. (2005). Critical thinking about psychology: Hidden assumptions and

    plausible alternatives. Washington, DC: American Psychological Association Press.

    Taylor, C. (1992). Sources of the self. Cambridge, MA: Harvard University Press.

    Tversky, A., & Kahneman, D. (1983). Extensional versus intuitive reasoning: The conjunction fallacy in prob-

    ability judgment. Psychological Review, 90(4), 293–315.

    Welches, P., & Pica, M. (2005). Assessed danger to others as a reason for psychiatric hospitalization: An in-

    vestigation of patients’ perspectives. Journal of Phenomenological Psychology, 36(1), 45–73.

    Whitehead, A. N. (1925). Science and the modern world. New York: Macmillan.

    Wittgenstein, L. (2001). Philosophical investigations (E.Anscombe, Trans.). London: Blackwell. (Original work

    published 1953)

    https://dx.doi.org/10.4135/9781483348971

    SAGE

    © 2009 by SAGE Publications, Inc.

    SAGE Research Methods

    Page 25 of 25 The Handbook of Social Research Ethics

    https://dx.doi.org/10.4135/9781483348971

      SAGE Research Methods

      The Handbook of Social Research Ethics

      Research Ethics in the Postmodern Context

      The Postmodern Context

      Anglo-American Postmodernism

      Continental European Postmodernism

      Family Resemblances: Research Ethics in the Modern and the Postmodern

      Particular

      Modern

      Postmodern

      Practical Implications

      Contextual

      Modern

      Postmodern

      Practical Implications

      Value Laden (Interpretive, Perspectival)

      Modern

      Postmodern

      Practical Implications

      Other-Focus

      Modern

      Postmodern

      Practical Implications

      Conclusion

      References

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Differentiating the Research (Ph.D.) and Applied Doctoral Degrees

    The document outlines various characteristics of doctoral programs and the associated research
    processes and resources that help to distinguish research degrees (Ph.D.) from applied degrees DrPH,
    DHA, DBA, EdD, DNP, DMFT.

    The key research design differences between an applied and research degree is scope and
    significance. Both degree tracks require that the stated research design demonstrate scientific
    rigor. However, the applied degree will be limited in scope to the specific study context and the
    results should be significant to leaders and practitioners in the field. Research (Ph.D.) studies must
    have theoretical implications and make a contribution to the literature.

    The current guidelines are that a dissertation must:

     Summarize, analyze, and integrate scholarly literature and research relevant to a topic
    area, focusing on developments in the area in the previous five years, and,

     Present original research in an area related to a student’s program and specialization.

    While Ph.D. dissertations demonstrate how the research contributes to theoretical
    development in an area, applied doctorate dissertations typically contribute to practice.

    The current standards include the non-negotiable requirement of every doctoral manuscript (Ph.D.
    or applied doctorate) to include a comprehensive, up-to-date, and critically evaluative review of
    the professional and scientific, peer-reviewed literature pertaining to its topic.

    A Ph.D. requires original ideas about a specialized topic, as well as a high degree of
    methodological/scientific rigor (Nelson, & Coorough, 1994). As is traditional in higher education, a
    Ph.D. is only going to be awarded for a piece of work that will actually make a difference to the
    theoretical context of the field — the Ph.D. dissertation is a new contribution to the body of
    knowledge.

    An applied dissertation requires the practical application of scholarship (Nelson, & Coorough,
    1994; Wergin, 2011). Examples of an applied investigation may include a replication study, a case
    study, program evaluation, or a special project (such as, for example, the creation of a curriculum,
    training program, clinical protocol or policy, or educational artifact), followed by an evaluation. A
    doctoral project for a professional degree does not have to be an original contribution to the body
    of knowledge that impacts the theories in the field, but typically responds to a practical problem
    or proposed innovation (Archibald, 2010).

    The fundamental differentiation between Ph.D. research programs and professional degree
    research programs is that the focus of the Ph.D. is to contribute new knowledge to the field. The
    focus of professional degree research programs is to apply theoretical knowledge to the

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    advancement of practice in the field (solve complex problems) (Archibald, 2010; Corley & Giola
    2011; Huba, Shubb & Shelley, 2006).

    Contribution of New Knowledge

    Differentiating scholarly contribution of new knowledge between Ph.D. and applied doctorates
    (e.g., DBA, Ed.D. and Psy.D.) includes two criteria to determine contribution: originality and utility.

    Originality

    Originality is measured by assessing whether the knowledge derived in the research has the
    quality of being either, “incremental” (appropriate for professional degrees such as a DBA, Ed.D. or
    Psy.D.) or “revelatory” (most sought-after for the Ph.D.). This means that the research adds value
    in such a way that it either advances our understanding of prevailing theory (incremental), or it
    allows us to see something that we have never seen before (revelatory).

    Utility

    Utility means the research must generate knowledge that is of either “scientific value” or “practical
    value.” Scientific value (predominate measure for Ph.D.) advances our conceptual rigor or
    enhances its potential for operationalization and testing, broadly. That means the scope of a project
    must be great enough such that it contributes to, extends, or facilitates extension, of theory.
    Practical value advances our ability to apply theory directly, in managerial and organizational
    pursuits, in education and healthcare settings, or in therapeutic or counseling settings.

    Specific Standards within Dissertation Manuscripts

    Within each section of a dissertation manuscript are requirement variations that indicate the
    distinctions between the research (Ph.D.) and applied dissertations.

    Examples are outlined in the following table.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    Problem
    Statement

    Worthy problems must be
    relevant and documented
    beyond any particular study site;
    however, the study design does
    not necessarily require
    generalizability beyond the
    study site.

    The documented problem
    identified is a practical problem
    or issue in the profession or
    study context for which there is
    not already an acceptable
    solution. In defining the
    problem, a clear discrepancy
    must be drawn between that
    which exists currently and that
    which is desired. A clear case of
    relevance should be argued and
    documented based on various
    stakeholder perspectives.

    Worthy problems must be
    relevant and documented beyond
    any particular study site and
    have clear theoretical
    implications in order to make a
    realistic, but substantive
    contribution to the field of study.

    The documented problem
    identified reflects the theoretical
    perspective and/or level of
    analysis from “micro” to “macro”
    for example, individual,
    organizational or industry level
    to social, economic, political level
    analysis.

    A Ph.D. dissertation problem
    statement indicates theories
    relevant to predict, explain and
    understand the problem a clear
    discrepancy must be drawn
    between that which exists
    currently and that which is
    desired. A clear case of relevance
    should be argued and
    documented based on the
    scholarly research literature.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    Purpose
    Statement

    (…) provides a description of the
    overarching study goal that
    reflects and encompasses the
    research questions followed by a
    brief overview of the study
    design, including instrument(s)
    and sample, and study context.

    The purpose, research questions
    and design must reflect an
    applied study goal and
    demonstrate validity within the
    context of the chosen research
    design and overall scientific
    rigor.

    (…) provides a description of the
    overarching study goal that
    reflects and encompasses the
    research questions followed by a
    brief overview of the study
    design, including instrument(s)
    and sample and study context.
    The purpose, research questions,
    and design must reflect a Ph.D.
    study goal, which include
    theoretical implications and
    generalizability/transferability.

    The study results in response to
    the purpose, research questions
    and research design must be
    generalizable or transferable and
    have theoretical implications
    relevant beyond any particular
    study site.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    Theoretical
    Framework

    NOTE: This section heading is not
    included in some applied
    dissertations.
    It is a requirement of the Doctor
    of Education, Doctor of Nursing
    Practice, and Doctor of Health
    Administration.

    The theories identified must be
    explicit as there are many
    different lenses, such as
    psychological theories, social
    theories, organizational theories
    and economic theories, which
    may be used to predict and
    explain concepts, topics or
    phenomena.

    The theoretical framework must
    be appropriate, aligned with the
    topic, well-articulated and
    sourced. The majority of sources
    must be drawn from the
    scholarly academic literature
    published in peer-reviewed
    journals.

    (…) require identification and
    articulation of the theoretical
    foundations of the study based on
    a review of the relevant
    literature.

    The theories identified must be
    explicit as there are many
    different lenses, such as
    psychological theories, social
    theories, organizational theories
    and economic theories, which
    may be used to predict and
    explain concepts, topics or
    phenomena.

    The theoretical framework must
    be appropriate, aligned with the
    topic, well-articulated and
    sourced. The majority of sources
    must be drawn from the scholarly
    academic literature published in
    peer-reviewed journals.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Chapter 2:
    Literature Review

    The Literature Review should be
    equivalent; however, rather than
    necessarily a theoretical
    framework, the chapter should
    include comprehensive
    discussion of the relevant issues,
    perspectives, or controversies
    relative to the topic.

    The literature review should
    reflect a synthesis of the extant
    literature concerning what is
    known about the chosen
    constructs and variables relative
    to study topic.

    The analysis should(…) should
    be equivalent in both degrees

    Applied studies must include a
    comprehensive discussion of the
    study context and historical
    background. The chapter 2
    discussion should build upon the
    introductory discussion from
    chapter 1 such that it clarifies
    the process undertaken to weigh
    various rationales, perspectives,
    solution options culminating
    with a compelling argument for
    proceeding with the proposed
    study.

    The majority of sources must be
    drawn from the scholarly
    academic literature published in
    peer-reviewed journals.

    (…) should be equivalent in both
    degrees

    Ph.D. studies must clearly
    demonstrate why the theories
    chosen as the study foundation
    are appropriate to explain the
    topic, research variables and/or
    phenomena. The chapter should
    include discussion of the relevant
    issues, perspectives, or
    controversies relative to the
    topic.

    The literature review should
    reflect a synthesis of the extant
    literature concerning what is
    known about the chosen
    constructs and variables relative
    to study topic.

    The chapter 2 discussion should
    build upon the introductory
    discussion from chapter 1
    culminating with a compelling
    argument for proceeding with the
    proposed study. It should include
    an historical perspective. It
    should focus on the underlying
    theoretical perspectives through
    an insightful argument that
    specifies why certain constructs
    or variables were chosen for
    study.

    The majority of sources must be
    drawn from the scholarly
    academic literature published in
    peer-reviewed journals.

    Chapter 3:
    Method

    (…) must reflect an applied
    study goal and demonstrate
    validity within the context of the

    Quantitative studies must
    demonstrate both internal and
    external validity (e.g., large,

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    chosen research design and
    overall scientific rigor. Case
    studies, action research,
    program development, and
    evaluation are appropriate.
    Replication studies in an original
    context are permitted.

    A clear rationale behind the
    chosen questions for study, the
    particular data gathering
    techniques and data analyses
    should be provided. Clear
    decision paths are provided
    based on the associated research
    method/design. Sample size and
    method must be appropriate
    and justified based on the nature
    of the study design. Quantitative
    analyses must include justified
    sample size determination.

    Case studies, action research,
    program development and
    evaluation are appropriate.

    Given an appropriate rationale
    for replication, replication
    studies in an original context are
    permitted.

    random samples, statistical
    power and representativeness).
    Qualitative studies must
    demonstrate validity within the
    context of the specific qualitative
    design. Replication studies are
    not permitted.

    A clear rationale behind the
    chosen questions for study, the
    particular data gathering
    techniques and data analyses
    should be provided. Clear
    decision paths are provided
    based on the associated research
    method/design. Qualitative
    studies must demonstrate
    validity within the context of the
    specific qualitative design.

    Replication studies are not
    permitted.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    Chapter 4:
    Evaluation of
    Findings

    Results are briefly interpreted
    within the study context and
    profession (for example,
    corporate or academic
    leadership). Findings should be
    identified and discussed in
    terms of the originality of the
    contribution (incremental or
    revelatory). Findings should/can
    include programmatic results,
    results of a change intervention,
    or implementation and should
    discuss the findings in terms of
    the practical utility.

    It should be clear how the
    profession and/or field of study
    are affected by your inquiry.

    The discussion should be
    expanded upon in chapter 5.

    Results are briefly interpreted in
    light of the theory (or theories)
    identified in chapters 1 and 2.

    As appropriate, it should be clear
    how the field(s) of study is/are
    affected by your inquiry. Findings
    should be discussed in terms of
    the originality of the contribution
    (primarily revelatory, but can
    include incremental
    contribution). The discussion
    should focus on the scientific
    value of the study relative extant
    theory and the extent to which
    the new knowledge advances our
    conceptual rigor or enhances the
    potential for generalization,
    operationalization, and testing.

    The discussion should be
    expanded upon in chapter 5.

    Chapter 5:
    Implications

    Implications of the study results
    are described in light of the
    literature described in chapter 2
    and placed in the applied study
    context and profession/field of
    study. The contribution of
    practical utility should be
    discussed in terms of potential
    ways of applying conceptual
    frameworks, models and
    processes directly in real
    contexts, specifically related to
    the particular study context and
    to the broader social context.

    Implications of the study results
    are described in light of the
    literature described in chapter 2
    and placed in the theoretical
    context (describe how the results
    align with or potentially
    contradict the stated theories).
    The contribution of scientific
    utility should be discussed in
    terms of original approaches to
    understanding and making sense
    of studied phenomenon.
    Secondarily, implications should
    be discussed in terms of their
    relevance to practice.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    Distinctions Between Research and Applied Degree Tracks

    Dissertation
    Section Applied Degree Track Research (Ph.D.) Track

    Recommendations Recommendations are made for
    the study context and for the
    professionals and practitioners
    in the field along with
    recommendations for future
    study.

    Recommendations are made for
    the scholarly discipline along
    with recommendations for future
    study.

    http://www.ncu.edu/

    © 2017 Northcentral University
    2488 Historic Decatur Rd., Suite 100 ▪ San Diego, CA 92106

    www.ncu.edu ▪ p: 866-776-0331 Revised 12.1.2017

    References

    Archibald, D. (2010). “Breaking the mold” in the dissertation: Implementing a problem-based,
    decision-oriented thesis project. The Journal of Continuing Higher Education, 58(2), 99-107.

    Augier, M. March, J. (2007). The pursuit of relevance in management education. California
    Management Review. 49(3), 129-150.

    Bartunek, J. M. & Rynes, S. (2010). The construction and contributions of “implications for
    practice”: What’s in them and what they might offer? Academy of Management Learning &
    Education, 9(3), 100-117.

    Corley, K. G. & Giola, D. (2011). Building Theory about theory building: What constitutes a
    theoretical contribution? Academy of Management Review, 36(1), 12-32.

    Everson, S. T. (2009). A professional doctorate in education leadership: St. Louis University’s Ed.D.
    program. Peabody Journal of Education, 84(1), 86-89.

    Huba, M. Shubb, J. & Shelley, J. (2006). Recasting doctoral education in an outcomes-based
    framework. In P. Maki & N. Borkowski (Eds.), The assessment of doctoral education: Emerging
    criteria and new models for improving outcomes (239-272). Sterling VA: Stylus.

    Nelson, J.K., & Coorough, C. (1994). Content analysis of the Ph.D. versus Ed.D. dissertation. The
    Journal of Experimental Education, 62(2), 158-168.

    Rynes, S. L & Brown, K. G. (2011). Where are we in the “Long March to Legitimacy?” Assessing
    scholarship in management learning and education. Academy of Management Learning &
    Education, 10(4) 561-582.

    Wergin, J.F. (2011). Rebooting the Ed.D.. Harvard Educational Review, 81(1), 119-140.

    http://www.ncu.edu/

    The Theoretical Framework
    THE CENTER FOR TEACHING & LEARNING

    Where do I start?

    Consider these three
    considerations to formulate
    a theoretical framework:

    The theoretical lens
    Determine the guiding framework for
    your dissertation research
    A A theoretical framework provides the
    theoretical assumptions for the larger context
    of a study, and is the foundation or ‘lens’ by
    which a study is developed. This framework
    helps to ground the research focus under study
    within theoretical underpinnings and to frame
    the inquiry for data analysis and interpretation.

    The theoretical contribution
    Determine the potential theoretical contribution of
    your dissertation research
    A theoA theoretical contribution provides a theory-driven input to
    current thinking when your dissertation research study is
    framed by theoretical considerations that began with a
    well-defined theoretical framework. A theoretical
    framework allows for deliberation of the theoretical
    contribution(s) to current scholarship within your discipline
    once you determine your key study findings. Ideally, you will
    rerevisit the theoretical underpinnings of your study when you
    describe the theoretical contribution(s) of your study
    findings as you draft Chapter 5 once your study has
    concluded.

    Chapter 1:
    Theoretical
    Framework

    Chapter 5:
    Theoretical
    Contribution

    As you begin, determine with your Dissertation
    Chair whether your dissertation research study
    is best guided by a theoretical framework or a
    conceptual framework (see also ‘The
    Conceptual Framework’)

    1. Discipline/Field of Study

    What is your degree
    program?

    What is your area of
    specialization?

    PhD or applied doctorate?
    What is your research
    focus?

    2. Theory(ies)

    What are relevant
    theories aligned with your
    discipline?

    Which theory(ies)
    resonated with you in
    course work?

    What theory(ies) have
    past researchers used?

    3. Theorist(s)

    Who was/were the
    original theorist(s)?

    Who adapted the
    theory(ies) to your
    discipline?

    AUGUST 2022

    References

    Casanave, C. P., & Li, Y. (2015). Novices’ struggles with conceptual and theoretical framing in writing
    dissertations and papers for publication. Publications, 3(2), 104-119. doi:10.3390/publications3020104

    Grant, C., & Osanloo, A. (2015). Understanding, selecting, and integrating a theoretical framework in
    dissertation research: Creating the blueprint for your house. Administrative Issues Journal:
    Connecting Education, Practice, and Research, 4(2). doi: 10.5929/2014.4.2.9

    Review the Chapter 1 requirements in the NCU
    DP/DM Template
    Checklist:

    Identify the guiding framework. Present the key concepts, briefly explain how they
    are related, and present the propositions that are relevant to this study.

    Explain how the framework guided the research decisions, including the development
    of the problem statement, purpose statement, and research questions.

    If more than one framework is guiding the study, integrate them, rather than
    describing them independently. Do not select a separate framework for each
    variable/construct under examination.

    Do not eDo not exceed two pages. A more thorough discussion of the theoretical/conceptual
    framework will be included in Chapter 2.

    QUANT

    variables

    QUAL

    pline>
    THEO IST(S)

    THEORY(IES)

    • The Theoretical Framework CTL 1
    • The Theoretical Framework 2

    The Conceptual Framework

    Where do I start?
    Consider these three
    considerations to formulate a
    conceptual framework:

    The conceptual model
    Determine the guiding framework for
    your dissertation research
    As noted in your dissertation template, a
    conceptual framework provides the detailed
    components/variables identifying
    interinterrelationships in and across the components.
    While a conceptual framework is often referred to
    interchangeably with a theoretical framework, it
    maintains a distinct purpose. A conceptual
    framework is used to clarify concepts, organize
    ideas, and identify relationships with which to frame
    a study. Concepts are logically developed and
    ororganized to support an overall framework and often
    exhibited graphically within dissertation research.

    THE CENTER FOR TEACHING & LEARNING

    The conceptual contribution
    Determine the potential contribution of your
    conceptual framework
    A conceptual fA conceptual framework provides an illustration of the
    interrelated ideas or aspects of your variables/constructs, and
    often organized using existing models. Ideally, you will revisit
    your conceptual framework of your study when you describe the
    implications of your study findings as you draft Chapter 5 once
    your study has concluded. This allows for a consideration of your
    framework as a deliberation of the influence of the framework in
    light of light of your key findings and within the context of current
    scholarship within your discipline.

    Chapter 1:
    Conceptual
    Framework

    Chapter 5:
    Implications

    AUGUST 2022

    As you begin, determine with your Dissertation Chair
    whether your dissertation research study is best guided
    by a theoretical framework or a conceptual framework
    (see also ‘The Conceptual Framework’)

    1. Discipline/Field of Study

    What is your degree program?

    What is your area of
    specialization?

    What is your research
    focus?

    What is your method
    paradigm?

    2. Principle(s); Model(s)

    What are relevant
    principle(s), model(s), or
    ideas aligned with your
    discipline?

    Which principle(s) or
    model(s) resonated with
    you in course work?

    What principle(s) and/or
    model(s) have past
    researchers used?

    3. Authorship

    Who was/were the
    original model author(s)?

    How will the model(s) be
    adapted/utilized for your
    framework?

    References

    Berman, J., & Smyth, R. (2015). Conceptual frameworks in the doctoral research process a pedagogical
    model. Innovations in Education & Teaching International, 52(2), 125-136.
    doi10.108014703297.2013.80901

    Casanave, C. P., & Li, Y. (2015). Novices’ struggles with conceptual and theoretical framing in writing
    dissertations and papers for publication. Publications, 3(2), 104-119. doi:10.3390/publications3020104

    Review the Chapter 1 requirements in the NCU
    DP/DM Template
    Checklist:

    QUANT

    variables

    QUAL

    pline>

    IDEA(S)/P INCIPLE(S)

    MODEL(S)

    • The Conceptual Framework CTL 1
    • The Conceptual Framework 2

    Second Edition.
    Published by the Center for Teaching and Learning, Northcentral University, 202

    1

    Contributors:
    Marie Bakari, Jennifer Biddle, Linda Bloomberg, John Frame, Namhee Kim, Sharon
    Kimmel, Jaime Klein, Paul Markham, Craig Martin, Stephanie Menefee, Eva Philpot,
    Wes Rangel, Randee Sanders, Abigail Scheg, Kimberly Scott, Patricia Steiner, Robert

    Thompson, Marsha Tongel, Steven Ziemba

    In addition to the collaborative process that engendered this guide, it was also informed
    by the qualitative methods course in the School of Business, BUS-7380 Qualitative

    Business Research Design and Methodology.

    For comments or suggestions for the next edition, please contact the
    School of Business: sb@ncu.edu

    mailto:sb%40ncu.edu?subject=

    Foreword (P1)

    Introduction (P2)

    Student-Chair Engagement (P2)

    Qualitative Research Design (P3)

    Research Questions (P3)

    Case Study (P5)

    Multiple Case Studies/Comparative
    Case Study (P6)

    Participant Selection (P7)

    Interviews (P7)

    Interviews: Minimum Number
    Recommended (P9)

    Focus Groups (P10)

    Observation (P11)

    Document Analysis (P12)

    Hermeneutics (P12)

    Phenomenological Design (P13)

    Constructive Research (P15)

    Ethnography (P16)

    Grounded Theory (P18)

    Narrative Design (P19)

    Delphi Method (P20)

    Mixed-Methods Research (P21)

    Online Questionnaires and Unsuitable
    Data Collection Practices (P21)

    Interview Guides and Other
    Instruments (P22)

    Audio Recording and Transcribing
    Interviews (P24)

    Sampling in Qualitative Research (P25)

    Data Saturation (P26)

    Triangulation (P27)

    Trustworthiness (P28)

    Member Checking (P30)

    Coding and Thematic Analysis (P30)

    Including Data in the Findings (Chapter
    4) of the Dissertation (P32)

    1

    Dear School of Business Community,

    Welcome to the Best Practice Guide for Qualitative Research Design and Methods in
    Dissertations!

    With well over 600 doctoral students in the School of Business working on their dis-
    sertation this year, this guide serves as an important resource in helping us shape and
    implement quality doctoral-level research. Its primary purpose is to offer direction on
    qualitative research in School of Business dissertations, serving students as they craft and
    implement their research plans, and serving faculty as they mentor students and evaluate
    research design and methods in dissertations.

    We encourage you to explore this guide. It is filled with details on important topics that
    will help ensure quality and consistency in qualitative research in the School of Business.
    Offering support for both faculty and students, this resource covers many topics, from
    those related to early stages of qualitative research design, to guidance on how to in-
    clude qualitative data in a dissertation.

    Thank you to the faculty and staff of the School of Business and wider NCU community
    that worked to create this guide. It is a great contribution to our School, and each of
    these individuals played an important role in its development.

    We wish you the best on your dissertation journey!

    SB Leadership Team

    2

    Introduction
    As an accredited university, NCU aims to have ro-

    bust expectations and standards for dissertations

    produced by its students. This guide, developed

    collaboratively by NCU School of Business (SB)

    faculty in 2019, and updated in 2021, aims to

    provide guidance on best practice in qualitative

    research design and methods for SB disserta

    tions.

    While this guide can serve as a refresher to those

    less familiar with qualitative methods, it will also

    help ensure consistency in how faculty advise

    students on qualitative methods. It is meant to help

    ensure good practice vand rigor across commit-

    tees and students.

    To that end, this document is a guide to help

    students when designing their research, as well as

    faculty, when judging the merits of student disser-

    tation prospectuses, proposals, and manuscripts.

    Students should be familiar with the best practices

    in this guide and apply them to their dissertation.

    References and suggested reading:

    Yin, R.K. (2015). Qualitative research from
    start to finish. New York, NY: Guilford
    Publications.

    Student-Chair Engagement
    Close engagement between students and facul-

    ty is expected through the dissertation process.

    Faculty should ensure that students are knowl-

    edgeable about expectations, and students should

    ensure they obtain necessary mentoring from their

    Chair throughout the process. Key areas in the

    dissertation sequence where closer than normal

    engagement include:

    • Developing chapter 1 and ensuring the re-

    search questions align with the purpose statement,

    problem statement, and methods.

    • The IRB process.

    • DIS-9902, which requires the completion of

    several milestones (Chapters 2 and 3, and the

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=200847

    9

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    3

    Developing a qualitative design requires system-

    atic planning and the ability to remain flexible.

    According to Maxwell (2012: 215), “The activi-

    ties of collecting and analyzing data, developing

    and modifying theory, elaborating or refocusing

    the research questions, and identifying and deal-

    ing with validity threats are usually going on more

    or less simultaneously, each influencing all of the

    others.” In order to develop an effective design,

    qualitative research procedures must be based on

    the problem, purpose, and re

    search questions.

    Specifically, the research questions must reflect

    the nature of the design. In addition, the purpose

    must illustrate how the study is a logical, explicit

    research response to the stated problem and the

    research questions. Importantly, whereas in a

    quantitative study, researchers measure or test

    something, in a qualitative study one explores

    and understands something. The language used

    to describe this exploration should not include the

    word ‘prove,’ but, rather, ‘explore’ (or another

    similar word).

    References and suggested reading:
    Maxwell, J.A. (2012). Qualitative research
    design: An interactive approach. Thousand
    Oaks, CA: Sage Publications.

    Research Questions
    Rigorous research questions help ensure a student

    deeply probes and examines the issue under

    investigation in the dissertation. Crafting rigorous

    research questions takes time and great effort.

    Typically, a student will want to have more than

    one research question; but if having only one is

    the best way to explore the topic, then the ques-

    Dissertation Proposal). Progression data in the SB

    indicates that students often need supplemental

    courses (e.g. DIS-9902B) in order to complete

    these milestones.

    • Data collection: student and Chair should work

    closely before and during data collection so that

    the Chair is frequently apprised of the student’s

    progress. Chairs should coach students to ensure

    they are comfortable with data collection (e.g.

    how to conduct interviews, with whom, and how

    many).

    • Writing up the findings. Chairs should ensure

    students are knowledgeable about how to an-

    alyze data and report their findings. See the

    “Including Data in the Findings (Chapter 4) of

    the Dissertation” section in this guide for further

    information.

    Qualitative Research Design
    A research design is the ‘map’ that will guide the

    study. Sufficient time and consideration should be

    given to ensure that the design of a study is the

    best ‘route’ for the student to take to complete the

    dissertation journey. In other words, the research

    design should clearly lead to answering the re-

    search questions.

    Regardless of the method or design that is uti-

    lized, all research must be clear, concise, and

    focused. Qualitative studies must demonstrate

    validity within the context of the specific qualita-
    tive design (e.g., credibility, dependability, trans-
    ferability, trustworthiness). All research decisions
    should be justified with high-quality scholarly

    sources.

    4

    tion needs to be a rigorous question, ensuring the
    topic is explored in a wholistic way.

    Research questions need to be narrow and
    focused, and related to the student’s degree
    program and specialization. They need to be
    connected to the problem statement in the disser-
    tation, rooted in the literature, and reflect re-
    search gaps. Having too many research questions
    is not wise, as the scope of the dissertation needs
    to be clear and focused. Research questions are
    not yes/no questions, because if the questions
    could be answered this easily, there would be no
    need to conduct a study. Furthermore, research
    questions should be more than ‘what’ questions
    (though a ‘what’ question can be asked). Em-
    phasis should be on examining the topic, not just
    reporting on the topic (a dissertation is not a list
    or answer to a ‘what’ question). Adding rigor
    to research questions can be done by including
    more complexity, such as by asking: ‘Why?,’
    ‘How?,’ ‘In what ways?,’ ‘To what extent?,’ or
    ‘What difference does X make?,’ for example.

    Research questions can be considered the heart
    of the dissertation–the engine that drives the
    thinking behind the dissertation. As a dissertation
    is a deep exploration and analysis of something,
    the research questions need to relate to the past

    or present (not something that may occur in the
    future, as that cannot be examined presently).
    Thus, great care needs to be taken with questions
    that include the word ‘Can’ (as this likely might
    indicate that the questions relate to a future event
    that may not be adequately researchable in the
    present).

    An example of an inadequate research question is:

    This question is inadequate because it is a yes/no
    question, and it is too broad and not specific.

    An example of a good research question is:

    5

    This question is strong because it is focused,

    clearly connected to a specific topic, and rigor-

    ous.

    Finally, research questions are different than the

    interview questions asked of the participants in

    a study. Whereas research questions drive the

    entire study, interview questions are a means of

    data collection, and are the specific questions

    asked to get data to answer the research ques-

    tions. There will thus be a clear link between

    research questions and interview questions.

    Case Study
    A case study is a study that looks, for example, at

    one issue in one or more businesses or organiza-

    tions. It involves in-depth exploration, guided by

    the dissertation research questions. As Bloomberg

    (2018: 237) states, “Case study research is typ-

    ically extensive; it draws on multiple methods of

    data collection and involves multiple data sourc-

    es. This method culminates in the production of

    a detailed description of a setting and its partic-

    ipants, accompanied by an analysis of the data

    for themes, patterns, and issues.”

    Case studies should create rich and complex

    understanding of the topic under exploration.

    Bloomberg (2018) states that a case study needs

    to have clear boundaries (thus, students need to

    be able to articulate what the case study does

    and does not include). In addition, the student

    needs to provide rationale for why a particular

    case is being selected (Bloomberg, 2018).

    Students need to collect data from more than one

    source in order to ensure deep understanding of

    the case. As further described in the Triangulation

    section of this guide, having two or more data

    sources is required in dissertations. For example,

    a student could conduct interviews and analyze

    documents from the organization(s) or busi-

    ness(es) examined in the study.

    Students may choose to design their case study

    to include interviews, document analysis (e.g.

    reports or specific content on relevant websites,

    though this is not a literature review of peer-re-

    viewed publications, etc.), direct observations,

    participant observation, and/or analyzing physi-

    cal artifacts (e.g. audiovisual materials). The goal

    is to ensure thick narrative description, including

    6

    context and important details that allow read-

    ers to gain a deep understanding of the case

    (Bloomberg, 2018). Importantly, the data collec-

    tion methods should be closely aligned with the

    research questions (Bloomberg, 2018). In other

    words, data collected should directly result in

    answering the dissertation research questions.

    References and suggested reading:
    Yin, R.K. (2017). Case study research and
    applications: Design and methods. Thousand
    Oaks, CA: Sage Publications.

    Bloomberg, L.D. (2018). Case study method.
    In B.B. Frey (Ed.), The Sage encyclopedia
    of educational research, measurement, and
    evaluation (pp. 237-239). Thousand Oaks, CA:
    Sage Publications.

    Yin, R. K. (2012). Case study methods. In APA
    handbook of research methods in psychology,
    Vol 2: Research designs: Quantitative,
    qualitative, neuropsychological, and biological
    (pp. 141–155). Washington, DC: American
    Psychological Association.

    Multiple Case Studies/Comparative
    Case Study
    Multiple case studies (or a comparative case
    study) analyze similarities, differences, patterns,
    and themes across two or more cases (e.g. or-
    ganizations, companies). Yin (1993: 34) states,
    “The development of consistent findings, over
    multiple cases and even multiple studies, can then
    be considered a very robust finding.”

    Goggin and Orth (2002: 49) state that cases in
    a comparative study are purposely selected “on
    the basis of similarity and comparability,” so that
    they “vary on the dimensions that are theoretically

    relevant” (e.g. organisation type), and yet are
    “similar in as many other respects as possible.”

    Comparative case studies should be carefully
    designed, with justification given as to why the
    research includes the cases planned for inclusion.
    There should also be care in how the study is
    described, as a study with multiple sites may be a
    multi-site (single) case study, rather than one that
    includes multiple case studies. Thus, a student

    should consider if his or her design is actually a
    multiple case study or a multi-site (single) case
    study. This should be discussed in the dissertation.
    In any case, whether it is a multiple case study,
    or a multi-site (single) case study, a student needs
    to clearly articulate why the cases or sites were
    selected for inclusion in the study. In other words,
    the student should elaborate and defend what
    criteria were used to select them, and why that is
    important.

    References and suggested reading:
    Goggin, Malcolm L., & Orth, D.A. (2002).
    How faith-based and secular organizations

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    7

    tackle housing for the homeless. Roundtable on
    Religion and Social Welfare Policy.

    Yin, R.K. (1993). Applications of case
    study research. Newbury Park, CA: Sage
    Publications.

    Yin, R. K. (2012). Case study methods. In APA
    handbook of research methods in psychology,
    Vol 2: Research designs: Quantitative,
    qualitative, neuropsychological, and biological
    (pp. 141–155). Washington, DC: American
    Psychological Association.

    Yin, R.K. (2009). Case study research: Design
    and methods, 4th edition. Thousand Oaks, CA:
    Sage Publications.

    Participant Selection
    Participants are people recruited to participate

    in a study. Often, participants are those who are

    interviewed. In selecting participants for a qual-

    itative study, it is essential for a student to first

    identify who will be included in the sample based

    on the information that needs to be obtained to

    answer the research questions. The student needs

    to ensure that participants have experience or

    knowledge about the topic being explored and

    are the most appropriate choices to include in the

    study. Also, students need to ensure that they will

    be able to obtain access to the participants (e.g.

    interviewing U.S Senators would not be a feasible

    research design because it would be very unlikely

    that a student could interview enough U.S. Sena-

    tors to complete a dissertation). Importantly, once

    participants are selected, students need to outline

    how and why the participants were selected.

    Interviews

    Interviews are a method in which there is a con-

    versation focused around interview questions or

    topics that are discussed with the purpose of gath-

    ering information to answer the research ques-

    tions guiding the dissertation. Interviews allow the

    researcher to get in-depth data from participants

    in a one-to-one setting.

    Structured interviews include pre-determined

    open-ended questions that are asked in a prede-

    termined order. For data analysis, the researcher

    is able to compare and contrast the answers to

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    8

    the specific questions. In unstructured interviews,

    the questions are not predetermined. Data anal-

    ysis can be more challenging given variation in

    the questions that were asked. Semi-structured

    interviews contain the components of both struc-

    tured and unstructured interviews. Interviewers

    ask pre-determined questions to be answered by

    all respondents but allow for clarification and

    additional questions to be asked. Typically, stu-

    dents will conduct structured, or semi-structured

    interviews.

    Interviews may be conducted in-person or through

    an online medium, such as Skype, or by phone

    (not email). With the participant’s permission,

    interviews should be audio recorded (see “Audio

    Recording and Transcribing Interviews” elsewhere

    in this guide); if interviews are conducted by

    phone, the student will need to consider how to

    audio record the call. Students will also need to

    consider—and discuss in their dissertation—the

    limitations of conducting an interview virtually, or

    on the phone (rather than in person), including

    what ways communication and data may have

    been hindered or limited because the interview

    was not conducted in person.

    According to Boyce & Neale (2006), conduct-

    ing interviews should follow the same general

    principles of the research plan: plan, develop

    instruments, collect data, analyze data, and

    disseminate findings. The plan identifies who will

    be interviewed and what information will be ob-

    tained. Developing the instruments will guide the

    implementation of the interviews. When the data

    is being collected, consent should be obtained

    along with an explanation of the purpose of the

    interview. To analyze the data, the researcher

    will transcribe all data and review the findings.

    The final step is to disseminate the findings to the

    stakeholders and community.

    References and suggested reading:
    Boyce, C., & Neale, P. (2006). Conducting
    in-depth interviews: A guide for designing
    and conducting in-depth interviews. Pathfinder
    International Tool Series.

    Easwaramoorthy, M., & Zarinpoush, F. (2006).
    Interviewing for research: Tip sheet #6.
    Toronto: Canada Volunteerism Institute

    Yin, R.K. (2015). Qualitative research from
    start to finish. New York, NY: Guilford
    Publications.

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiSjLT24vPkAhUsxqYKHbGaBHEQFjAAegQIABAC&url=http%3A%2F%2Fsectorsource.ca%2Fsites%2Fdefault%2Ffiles%2Fresources%2Ffiles%2Ftipsheet6_interviewing_for_research_en_0 &usg=AOvVaw2qyOG3IP7T_cH9iN8ln1qm

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    9

    Interviews: Minimum Number
    Recommended
    Several factors should be considered when de-
    termining the number of interviews a researcher
    should conduct in a qualitative study. Bryman
    (2012) recognizes the variety of recommenda-
    tions in the literature about the number of inter-
    views in qualitative studies, highlighting ranges
    from 20-30 and 60-150 interviews. A further

    range was offered by Marshall, Cardon, Poddar,
    and Fontenot (2013: 20), who argued that, in
    research related to their own discipline (Informa-
    tion Systems), “Single case studies should gener-
    ally contain 15 to 30 interviews.” Furthermore,
    in a study of 179 doctoral theses from British and
    Irish universities that used the case study method,
    Mason (2010) found that the average number of
    interviews conducted was 36 (the mode was 40,
    and the median was 33).

    While the target number of interviews for which a
    researcher should aim is usually not delineated in
    the literature, a minimum number of interviews is
    sometimes explicated. For example, the Archives of
    Sexual Behavior articulated policy for the minimum
    sample size for grounded theory studies published
    in their journal (Dworkin, 2012). They did this so
    that authors would have clarity on sample size
    expectations for a grounded theory design. Thus, it
    can be valuable for researchers—especially those
    rather new to the field—to have some guidance on
    what is expected in their discipline.

    While constraints such as time and funds must be
    considered, Charmaz’s (2012: 22) advice should
    be given important consideration: “…learn what
    constitutes excellence rather than adequacy in
    your field—and beyond, if your project portends
    of having larger import—and conduct as many
    interviews as needed to achieve it.”

    To ensure appropriate rigor and consistency with-
    in NCU SB dissertations, it is recommended that
    students conduct a minimum of 15-20 interviews.
    A maximum number is not stated. An accurate
    assessment of saturation should guide the number
    of interviews conducted (see “Data Saturation” in
    this guide).

    The design of a qualitative study should be of an
    appropriate design and nature that allows for this
    recommended minimum number of interviews.
    This should be considered when designing the
    study, including the research questions and po-
    tential site(s) where the study will take place. In
    some research designs, such as phenomenolog-
    ical studies (see “Phenomenological Design” in
    this guide), students may wish to interview par-
    ticipants more than once (with different questions
    and at different times) in order to get thick and
    rich data. If this is part of the research design, a
    fewer number of participants may be selected, if
    appropriate (because they will be interviewed at
    least twice).

    In all cases, saturation should be ensured (see
    “Data Saturation” in this guide), and the student

    should provide a clear explanation and defense

    of why saturation was believed to have been

    10

    obtained. In addition, when possible, students are

    encouraged to follow the best practice, stated by

    Marshall, Cardon, Poddar, and Fontenot (2013),

    of citing any previous studies that were conducted

    with a similar design.

    References and suggested reading:
    Bryman, A. (2012). Untitled contribution,
    in S.E. Baker, & R. Edwards, How many
    qualitative interviews is enough? Expert voices
    and early career reflections on sampling
    and cases in qualitative research (pp.18-20).
    National Centre for Research Methods Review
    Paper.

    Charmaz, K. (2012). Untitled contribution,
    in S.E. Baker, & R. Edwards, How many
    qualitative interviews is enough? Expert voices
    and early career reflections on sampling and
    cases in qualitative research (pp. 21-22).
    National Centre for Research Methods Review
    Paper.

    Dworkin, S.L. (2012). Sample size policy for
    qualitative studies using in-depth interviews.
    Archives of sexual behavior, 41(6), 1319-1320.

    Marshall, B., Cardon, P., Poddar, A., &
    Fontenot, R. (2013). Does sample size matter
    in qualitative research?: A review of qualitative
    interviews in IS research. Journal of computer
    information systems, 54(1), 11-22.

    Mason, M. (2010). Sample size and saturation
    in PhD studies using qualitative interviews.
    Forum qualitative Sozialforschung/Forum:
    Qualitative social research 11(3.8).

    Focus Groups
    A focus group, as described by Hair, Celsi, Ortin-

    eau and Bush (2013), is a face-to-face experience

    with a small group of individuals that are assem-

    bled to have an interactive discussion concerning

    a research topic of interest. In their dissertation,

    students need to articulate why they have gath-

    ered particular people into focus groups, justify-

    ing the design and numbers of participants includ-

    ed in their study. Students should keep in mind the

    challenge entailed in attempting to gather busy

    people together in the same room at the same

    time. This is a challenge that needs to be consid-

    ered carefully, as a student does not want to real-

    ize when it is too late that gathering focus groups

    is not feasible for his or her study (because partic-

    ipants do not attend). Students should understand

    that deciding to change the research methods

    during the data collection period requires modifi-

    cations to the IRB application, and IRB approval

    needs to be sought again. This takes time away

    from the time allotted to data collection.

    Students need to justify why focus groups are the

    best method for their data collection. Students

    should keep in mind that multiple focus groups

    will be needed in order to collect sufficient data.

    Students should design their study so that the

    amount of data they obtain is comparable to the

    data that would be acquired in the section in this

    guide discussing the minimum number of inter-

    views in case study research (see the section on

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjRktnM4_PkAhXR8qYKHfitCz8QFjAAegQIABAC&url=http%3A%2F%2Feprints.ncrm.ac.uk%2F2273%2F4%2Fhow_many_interviews &usg=AOvVaw3vPhUcxU7gI8TOK3ONun4D

    11

    this topic in this guide). If a study includes focus

    groups as one method used (for example, in addi-

    tion to interviews), fewer number of focus groups

    would be acceptable.

    A focus group is comprised of three steps or

    phases: planning the focus group study; imple-

    menting the focus group; and evaluating, analyz-

    ing and communicating the results. When plan-

    ning a focus group, several important elements

    need to be considered: Should the focus group be

    conducted online (for example, in a group Skype

    call) or in a face-to-face environment? How large

    should the focus group be? Who should be con-

    sidered to be part of the focus group, and why?

    How should qualified participants be recruited?

    Should incentives be used to improve the likeli-

    hood of attracting committed participants? Where

    should the focus groups be conducted?

    Creswell (2013) noted that successful focus
    groups are interactive and, therefore, group
    dynamics play a significant role. Creswell (2013)
    also noted that effective focus groups are heavily
    dependent on the facilitator keeping the discus-
    sion focused on the primary objective of the re-
    search. A student thus needs practice and training
    in order to prepare for successfully conducting
    focus groups. Chairs need to ensure students are
    comfortable and prepared with conducting focus
    groups before they begin data collection.

    References and suggested reading:
    Creswell, J.W. (2013). Qualitative inquiry
    & research design: Choosing among five
    approaches (3rd ed.). Thousand Oaks, CA:
    Sage Publications.

    Hair, J.F., Celsi, M.W., Ortineau, D.J., & Bush,

    R.P. (2013). Essentials of marketing research
    (3rd ed.). New York, NY: McGraw-Hill Irwin.

    Observation
    Marshall and Rossman (1989: 79) define obser-

    vation as “the systematic description of events, be-

    haviors, and artifacts in the social setting chosen

    for study.” Observation enables one to describe a

    situation using all of one’s senses, thus creating a

    ‘written photograph’ of the situation being studied

    (Erlandson, Harris, Skipper, & Allen, 1993). Stu-

    dents who use observation as a method need to

    be cautious of the influence their presence might

    bring.

    It is imperative that observers take detailed and

    accurate notes, to be coded and analyzed at

    what could be a potentially much later date. The

    notes taken will be the only record of what was

    observed. So, without accurate and detailed

    notes, the observation could be rendered useless.

    As mentioned above, the observer should use all

    five senses during the process. The environment

    and setting is just as important as the situation

    being observed. Finally, as is always the case,

    research questions and the method to answer

    the research questions must be closely linked.

    If observation is a method used in a study, the

    12

    student should clearly delineate in the dissertation

    how and why observation is the best method to

    answer the research questions.

    References and suggested reading:
    Marshall, C., & Rossman, G.B. (1995).
    Designing qualitative research. Newbury Park,
    CA: Sage Publications.

    Erlandson, D.A., Harris, E.L., Skipper, B.L., &
    Allen, S.D. (1993). Doing naturalistic inquiry:
    A guide to methods. Newbury Park, CA: Sage
    Publications.

    Yin, R.K. (2015). Qualitative research from start
    to finish. New York, NY: Guilford Publications.

    Document Analysis
    Often used as a means of triangulation, document

    analysis involves examining documents (which

    can include those in print or online, including

    websites) to extrapolate meaning, understanding,

    and knowledge surrounding the topic or phenom-

    enon in question. Importantly, document analysis

    is not a literature review (which students complete

    in Chapter 2 of the dissertation). Instead, docu-

    ment analysis is a method to collect and analyze

    data that will help to answer the research ques-

    tions.

    Because document analysis is typically used to

    triangulate data, it is thus used in support of

    other methods (e.g. in-depth interviews). So, for

    example, if a student is doing a case study to

    explore organizational decline, a student may

    interview employees and also gather operational

    documents to analyze. One thing to keep in mind

    about this method is the ability (or inability) to ac-

    cess documents. Students need to consider if they

    will have permission from companies or organiza-

    tions to review documents not publicly available

    on the internet.

    When embarking on document analysis, students

    need to carefully consider, and articulate in their

    dissertation, which documents (or types of doc-

    uments) will be analyzed, and why. The process

    for document analysis should be thought out well,

    including how the documents chosen relate to the

    research questions, the types of data expected

    to be found within the documents, and how this

    data collection method fits with the other form(s)

    of data collection (e.g. interviews) planned for the

    study. The process should be systematic and clear.

    As Bowen (2009: 38) states, “the researcher

    should make the process of analysis as rigorous

    and as transparent as possible. Qualitative inqui-

    ry demands no less.”

    References and suggested reading:
    Bowen, G. A. (2009). Document analysis as
    a qualitative research method. Qualitative
    research journal, 9(2), 27-40.

    Hermeneutics
    Hermeneutics refers to the interpretation of text.

    Through a hermeneutical study, a researcher

    interprets ‘sacred’ text in a manner that captures

    the essence of the human experience. Since the

    inception of hermeneutics, it has been used effec-

    tively by more than one academic discipline to

    interpret religious scriptures, laws, music, poetry,

    and more. For a student interested in interpreting

    text for deeper meaning, the references below

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    13

    are a valuable starting point. For the newcomer

    to hermeneutics, Schmidt’s Understanding Herme-

    neutics is the best place to begin. If hermeneutics

    is a critical element of a dissertation, a student

    should include a discussion of hermeneutics in the

    dissertation, including how he/she will follow best

    practices in the literature.

    References and suggested reading:
    Davey, N. (2012). Unquiet understanding:
    Gadamer’s philosophical hermeneutics.
    Albany, NY: SUNY Press.

    Schmidt, L.K. (2016). Understanding
    hermeneutics. Abingdon, UK: Routledge.

    Thiselton, A.C. (2009). Hermeneutics: an
    introduction. Grand Rapids, MI: William B.
    Eerdmans Publishing Company.

    Phenomenological Design
    The phenomenological research design (or phe-
    nomenological study) is focused on examining a
    phenomenon, or specific experience, and how
    it affects people, such as people who have been
    affected by an event. This phenomenon must have
    a business or administration-related context, de-
    pending on the student’s specialization.

    Understanding the effect of an event (the
    phenomenon) requires the researcher to
    identify individuals who had a specific type of
    experience that was directly related to the event.
    If a student chooses a phenomenological design,
    the design should be clearly defended in the
    dissertation, with clear reason as to why the
    design was selected, and what phenomenon will

    be explored.

    All participants a student interviews must have

    lived experiences related to the central phenom-

    enon under study. Research questions guiding

    a phenomenological design should allow for all

    aspects of the experience under study to emerge

    from the participants’ experience.

    In a phenomenological study, a student is likely to

    visit with participants individually (over multiple

    interviews of at least one hour each). Students

    should collect rich narrative and observational

    data (i.e. field notes), and ensure immersion in

    each participant’s world. The focus should be

    on thorough description, and homing in on the

    phenomenon under examination (Bevan, 2014).

    Bevan (2014: 142-143) states that the focus of

    14

    this design “is one of accurately describing and

    thematizing experience in a systematic way. It

    uses themes of contextualizing experience, appre-

    hending the phenomenon, and clarification of the

    phenomenon.”

    At the end of each interview, it is recommended

    that the student complete an entry in a research

    journal, where reflections on the interview are

    entered. In order for this to be done well, detailed

    content and reflections should be added to the

    journal (which can be a Microsoft Word file, etc.)

    as soon as possible after each interview is complet-

    ed. This journal will be especially beneficial when

    developing themes for meanings behind the words

    of the participants (when analyzing data). The

    following research journal template can be used:

    15

    In describing the interview process, Bevan (2014)

    summarized another scholar’s approach (Seid-

    man, 2006), which included interviewing the

    same person 3 times. The first interview focused

    on the interviewee’s life history, which provided

    context. The second interview focused on recon-

    structing the experience, including the relation-

    ships and structures relating to the experience.

    The final interview focused on how the interview-

    ee reflected on the meaning of the experience.

    A student should evaluate if phenomenology is the

    correct method to be used for his or her disserta-

    tion, and should clearly outline the projected inter-

    views planned to explore the phenomenon under

    examination. As stated earlier in this guide (see

    “Interviews: Minimum Number Recommended”), it

    is recommended that students conduct a minimum

    number of 15-20 interviews in a qualitative study.

    The reason is to ensure thick and rich data is col-

    lected about the phenomenon explored. If inter-

    viewing a fewer number of participants better fits

    the research design (or this number is not practi-

    cal because few participants have experienced

    the phenomenon), then it is recommended that

    students interview a minimum of 8-10 participants

    twice (or, potentially, interview a fewer number of

    participants 3 times each, if the phenomenon is

    experienced by a very small number of people).

    Students should ensure that the sample size and

    number of interviews conducted is determined

    from saturation (see “Data Saturation” in this

    guide), continuing data collection until saturation

    is reached. If multiple rounds of interviews are

    planned, different questions should be asked

    in each round. The interview questions should

    be derived from the central research question(s)

    about participants’ lived experiences relative to

    the phenomenon

    under study.

    This design should only be used for deeply ex-

    ploring experiences and phenomena. It involves

    a different approach than the typical act of sitting

    down and talking with interviewees about a par-

    ticular topic or issue.

    Phenomenology is deeply rooted in a philosoph-

    ical base, as well as being a research method-

    ology. The intent of a phenomenological study is

    to uncover, describe and interpret the essence of

    experience and to provide greater insight and

    understanding to the essence of the experience

    under study.

    Data analysis in a phenomenological study

    should follow a thematic analysis process. This

    process allows students to analyze the data via

    coding (see “Coding and Thematic Analysis” in

    this guide).

    References and suggested reading:
    Bevan, M.T. (2014). A method of
    phenomenological interviewing. Qualitative
    health research, 24(1) 136–144.

    Constructive Research
    Constructive research refers to research that has,

    at its focus, a problem-solving mission. It is aimed

    at producing solutions to both practical and theo-

    retical problems (Oyegoke, 2011). As Oyegoke,

    (2011: 576) states, “The identified research prob-

    lems are used to propose research questions that

    address the problem. The questions are solved by

    16

    developing or constructing a solution which will

    be operationalised to determine its workability

    and appropriateness.”

    It is recommended that a constructive research dis-
    sertation be understood and designed as a case
    study (see “Case Study” in this guide). Guidance
    on case study, including triangulation, should thus
    be followed in constructive research. Oyegoke
    (2011) identifies six phases of a constructive
    research project: 1) problem identification; 2)
    in-depth understanding of the topic; 3) construc-
    tion of a solution; 4) justification of the construct;
    5) highlighting both the theoretical and practical
    contributions; and 6) examining the scope of

    applicability.

    While those who may actually use the solution

    constructed in a project are ideally involved in its

    design, as well as the strategy for how it will be

    applied (Oyegoke, 2011), given that a disserta-

    tion is a single-person project, a student should

    consider ways to feasibly include and integrate

    input from these individuals throughout the study.

    References and suggested reading:
    Oyegoke, A. (2011). The constructive research
    approach in project management research.
    International journal of managing projects in
    business, 4(4), 573-595.

    Ethnography
    The objective of the ethnographic researcher

    is to gain an in-depth understanding about the

    activities of a group under study and how their

    activities are influenced by the culture within the

    group. This is done by becoming immersed as a

    participant in their daily activities. The researcher

    must be immersed in the culture or the situation to

    observe the culture in its natural environment. In

    the field of business, this could be a business’s or

    organization’s culture. The researcher seeks to

    document the culture, practices and perspectives

    of the group or community studied while partici-

    pating within and observing the group or commu-

    17

    nity in its regular setting (Draper, 2015). Data col-

    lection methods include unstructured observations

    and informal inquiries while the researcher serves

    as a participant. Data collection often includes

    formal interviews, direct observations, document

    reviews and focus groups when the researcher

    acts as an outside observer (Draper, 2015). The

    ethnographer normally will develop an extensive

    set of field notes during the time serving as a

    participant within the group, and as an observer

    of the group setting.

    Ethnography, as a qualitative research design,

    has the intent to advance understanding about

    how a group or community views the world in the

    context of the beliefs, traditions and customs of

    that group or community (Reeves, Kuper & Hodg-

    es, 2008). Ethnography has its origins in an-

    thropology and sociological research; however,

    ethnography in 2019 involves a variety of con-

    texts and settings, including healthcare, educa-

    tion, businesses, and other organizations (Reeves,

    Kuper & Hodges, 2008).

    To facilitate the inductive analysis employed

    in ethnography, the collected data often is fac-

    tored into some combination of the following

    8 dimensions: space, or physical layout, of the

    setting; a description of the group or community

    participants; the set of activities occurring in the

    setting; tangible objects present; specific actions

    of individuals present in the setting; time and/

    or sequencing of actions; goals or objectives

    people establish in the context of the setting; and

    specific emotions expressed by participants while

    in the setting (Reeves, Kuper & Hodges, 2008).

    The researcher uses interpretive and descriptive,

    systematic structures demonstrated as credible to

    conduct the analyses of qualitative data (Patton,

    2015). The objective of the analysis is to devel-

    op interpretations of the meanings of activities

    observed in the group or community setting in

    the context of the beliefs, traditions and customs

    established by the group or community. Explana-

    tions about how or why participants within the set-

    ting behave as they do contribute to a rich, com-

    prehensive report (Humphreys & Watson, 2009).

    Because the researcher often serves as a par-

    ticipant, as well as an observer, ethnography

    18

    research has several additional challenges when

    compared to other qualitative designs (Draper,

    2015). To blend into the setting requires that the

    researcher build rapport with other participants

    within the group or community. The researcher

    should consciously bracket out any prejudgments

    or biases and seek to maintain an objective view-

    point throughout the time of data gathering, so as

    not to skew the interpretation of the data.

    Ethnography studies enable the researcher to im-

    merse oneself deeply within the group or commu-

    nity to obtain an in-depth and rich understanding

    about social interactions and behaviors observed.

    As a participant, ethnographers might acquire

    data hidden from public view which explains fur-

    ther the behavior within the group or community

    studied (Draper, 2015).

    Importantly, because ethnography requires immer-

    sion for a significant period of time, this research

    design is likely not suitable for most NCU stu-

    dents.

    References and suggested reading:
    Draper, J. (2015). Ethnography: Principles,
    practice and potential. Nursing standard,
    29(36), 219-225.

    Humphreys, M., & Watson, T. (2009).
    Ethnographic practices: From ‘writing-
    up ethnographic research’ to ‘writing
    ethnography’. Organizational ethnography:
    Studying the complexities of everyday life, 40-
    55.

    Patton, M.Q. (2015). Qualitative research &
    evaluation methods: Integrating theory and

    practice (4th ed.). Thousand Oaks, CA: Sage
    Publications, Inc.

    Reeves, S., Kuper, A., & Hodges, B.D.
    (2008). Qualitative research methodologies:
    Ethnography. British medical journal,
    337(7668), 512-514.

    Grounded Theory
    Grounded theory (GT) is an inductive process

    whereby analysis of collected data allows the

    researcher to produce theory explaining the

    phenomenon in question. In 1967, Glaser and

    Strauss discovered this approach while research-

    ing terminal illness. According to Charmaz and

    Mitchell (2001), the process is characterized

    by five general characteristics: (1) Simultaneous

    data collection and analysis; (2) Searching for

    emerging themes via early analysis; (3) Discov-

    ering basic social processes within the data; (4)

    Explaining those processes via inductive construc-

    tion of abstract categories; and (5) Integrating all

    of the above into a theoretical framework specify-

    ing causes, conditions, and consequences of the

    process(es).

    There is a hidden challenge in grounded theory

    research that makes this design less ideal for dis-

    sertation-type research: to fully develop a theory,

    the researcher must repeatedly test the emergent

    theory to establish its true existence. Grounded

    theory studies are time-consuming because repeat-

    ed measures are required to confirm the existence

    of the theory. It is a very rigorous method, but

    once it is conducted well, it can contribute to the

    foundations of theory building. Because of the

    time it takes to conduct this type of study, it is not

    19

    recommended for an NCU dissertation.

    For an in-depth review of GT, please refer to the

    article listed below by O’Connor, Carpenter &

    Coughlan (2018). In this article, the authors re-

    view both the classic and constructivist viewpoint

    surrounding GT, and the main tenets of properly

    executing a GT study.

    References and suggested reading:
    Charmaz, K., & Mitchell, R.G. (2001).
    Grounded theory in ethnography. In P.
    Atkinson, A. Coffey, S. Delamount, & J. Lofland
    (Eds.), Handbook of ethnography (pp. 160-
    174). London, UK: Sage Publications.

    O’Connor, A., Carpenter, B., & Coughlan,
    B. (2018). An exploration of key issues in
    the debate between classic and constructivist
    grounded theory. Grounded theory review
    7(1), 90-103.

    Narrative Design
    The narrative design is used when the researcher

    is trying to describe the lives of subjects or partic-

    ipants, told by the subjects or participants them-

    selves. The use of narrative design allows for the

    emergence of voices that may otherwise not be

    heard. It provides a means to understand and pres-

    ent real-life experiences as told through the stories

    of those who lived those experiences. The story-tell-

    ing approach of narrative design allows for deep,

    rich descriptions of experience and the meanings

    of the experience to emerge and be shared. Exe-

    cuting this type of research can be time-consuming

    because of the number of hours that must be spent

    with the participants to gather data.

    This design uses stories told in the autobiograph-

    ical words of the participant. The narrative

    approach allows participants to share their ex-

    periences and for the researcher to further exam-

    ine multiple experiences in an effort to shape a

    common true story through a collaborative effort

    of participants and researcher. It focuses on the

    participant creating a story based on the internal

    processing of their own self-awareness, the deep

    learning that resulted from reflection, and external

    consequences as well as internal development as

    a result of change (Connelly, & Clandinin, 1986;

    Creswell, 2008; Mahler, 2008).

    The researcher actively participates in the study

    by interacting with the participants, thereby

    becoming immersed in the study as they partic-

    ipate in the telling of the stories of their partici-

    pants. Semi-structured interviews are conducted

    with each participant, transcribed, and coded to

    capture significant insights into their behavior. A

    descriptive vignette on each participant is devel-

    oped from the coded transcriptions and review of

    the audio recordings. Participants are invited to

    reflect on their profile and provide any follow-up

    comments.

    20

    In many ways, narrative design can appear sim-

    ilar to phenomenological studies (See “Phenome-

    nological Design” in this guide). In phenomenol-

    ogy, the focus is on the essence of a particular

    experience, while in narrative design the focus is

    on a chain of experiences and the connection of

    the events within the experiences.

    If a student chooses a narrative design, the choice

    should be clearly defended in the dissertation,

    with clear reason as to why the design was select-

    ed. Furthermore, the student will need to clearly

    articulate a plan for how to gather rich data that

    is comparable to the data that would be obtained

    in a case study (see “Interviews: Minimum Num-

    ber in a Case Study Design” in this guide). This

    may be done by conducting multiple interviews

    with the same person, for example.

    References and suggested reading:
    Connelly, F.M., & Clandinin, D.J. (1986).
    On narrative method, personal philosophy,
    and narrative unities in the story of teaching.
    Journal of research in science teaching, 23(4),
    293-310.

    Creswell, J.W. (2008). Educational research:
    Planning, conducting and evaluating qualitative
    & quantitative research (4th Ed.). New Jersey,
    NJ: Pearson Education.

    Mahler, E.B. (2008). Defining career success
    in the 21st century: A narrative study of
    intentional work role transitions. ProQuest.

    McAlpine, L. (2016). Why might you use
    narrative methodology? A story about
    narrative. Eesti Haridusteaduste Ajakiri.
    Estonian Journal of Education, 4(1), 32-57.

    Delphi method
    When students wish to employ a research method

    that is untraditional for a qualitative study, they

    need to ensure the data they collect will be rich

    and rigorous; in addition, a similar level of work

    as a more traditional qualitative study needs to be

    involved.

    For students wishing to do a Delphi Method study,

    it is recommended that 15-20 panelists be inter-

    viewed in a face-to-face meeting (or via zoom or

    the telephone, etc.) in the first round, after which

    another type of data collection method (after the

    participants are interviewed) could gather addi-

    tional data from these same participants.

    21

    While a Delphi study focuses on forecasting and

    the unknowable future, a doctoral dissertation

    focuses on a problem or issue—in the past or

    present (examined empirically). Therefore, at least

    one research question that aligns with a tradition-

    al dissertation focus (related to empirical explora-

    tion of something in the past or present) should be

    included in the dissertation.

    Using this approach, the Delphi Method can be

    adapted to be a design appropriate for a qualita-

    tive doctoral dissertation. Students should ensure

    they conduct adequate research on the Delphi

    Method before choosing this method.

    Mixed-Methods Research
    Mixed-methods research relates to a study that

    involves both qualitative and quantitative data. It

    uses the combination of qualitative and quantita-

    tive methods to better understand the given re-

    search problem (Creswell & Plano Clark, 2011).

    Ivankova, Creswell & Stick (2006) advocated the

    need for mixed-method research design in cases

    where the research problem could not be ade-

    quately addressed with either method in isolation.

    Mixed-methods research is not a recommended

    research method approach at Northcentral Uni-

    versity. The use of this method bestows undue

    complexity and time burden on the doctoral can-

    didate. However, because of its rigor, it should be

    understood for future reference.

    References and suggested reading:
    Creswell, J.W., & Plano Clark, V.L. (2011).
    Designing and conducting mixed methods
    research (2nd ed.). Thousand Oaks, CA: Sage
    Publications.

    Ivankova, N.V., Creswell, J.W., & Stick, S.L.
    (2006). Using mixed-methods sequential
    explanatory design: From theory to practice.
    Field methods, 18, 3-20.

    Sale, J.E. M., Lohfeld, L.H., & Brazil, K. (2002).
    Revisiting the quantitative-qualitative debate:
    Implications for mixed-methods research.
    Quality and quantity, 36(1), 43-53.

    Online Questionnaires and Unsuitable
    Data Collection Practices
    Qualitative research methods need to be rigorous

    and in line with good practices of the wider aca-

    demic community. One unsuitable data collection

    practice for a dissertation with a qualitative re-

    search design is sending out online questionnaires

    to participants, including a questionnaire with

    open-ended questions for participants to write or

    type their answers, as these methods do not allow

    for students to obtain thick and rich data (nor

    nuances in responses) needed for doctoral-level

    qualitative research. Instead of a questionnaire

    for participants to write their answers, students

    should develop an interview guide for use in in-

    terviews or focus groups that are audio recorded

    and transcribed (see “Interview Guides and Other

    Instruments” in this guide).

    Demographic questions, etc. can be asked during

    an interview through a questionnaire (e.g. at the

    beginning or the end of an interview), or before

    an interview is scheduled (for example to help in

    selecting interview participants), but a question-

    naire should not replace an interview (because

    22

    this type of instrument does not result in gener-

    ating thick and rich data, which is needed for

    thorough inquiry in qualitative research, allowing

    the student to acquire enough data to answer the

    dissertation’s research questions).

    Chairs and SMEs should guide students in select-

    ing an appropriate qualitative data collection

    method. Remember that the value of a qualitative

    design includes the rich data obtained through

    data collection. Therefore, methods, such as in-

    depth interviews, should be used to obtain rich

    qualitative data.

    Another unsuitable practice for a doctoral dis-

    sertation is designing the study to be a literature

    review. The literature review should be one chap-

    ter of the dissertation. The literature is not the data

    in a dissertation. Thus, data that may be included

    in a journal article is not an acceptable form of

    data for a student’s dissertation. The literature is

    an important part of the dissertation, as it informs

    theory, and helps in the interpretation and anal-

    ysis of the findings. But it is not the data itself.

    It should not be confused with the data that is

    collected or used in a dissertation. It is valuable

    to note that the method of Document Analysis (see

    “Document Analysis” in this guide) is different

    than a literature review.

    Interview Guides and Other Instruments
    Instruments created and used in qualitative re-

    search are distinctly different from what are used

    in quantitative studies. Qualitative instruments

    include open-ended questions and must be struc-

    tured so that the researcher is collecting deep

    and broad data to fully understand the research

    questions. In most cases, an instrument should be

    designed to extract specific experiential informa-

    tion from participants.

    Data collection questions (the questions created

    for the interview guide) are different than the

    research questions in the dissertation. The pur-

    pose of data collection questions is to provide

    data to answer the research questions. Thus, there

    is a clear link.

    23

    Data collected should be relevant and compre-

    hensive enough to answer the research questions.

    To gather enough data to answer the research

    questions, the data collection questions need to

    encourage respondents to provide accurate, in-

    depth information.

    It is a good idea to develop a crosswalk to show

    the relationship between the research questions

    and data collection questions. This could be in the

    form of a table, or a figure, and should include

    key concepts and terms.

    A student should polish data collection questions

    by ensuring they are open-ended and evoke flow-

    ing information, carefully reviewing them to en-

    sure they are not answerable with a ‘yes’ or ‘no’

    response. Furthermore, questions should address

    only one topic at a time. They should also not be

    biased, or in any way influence the participant.

    Questions should be conversational.

    Interviews are social experiences. It is important

    to establish and maintain a positive, respectful

    social experience. A warm-up question should

    be included. If the first question is easy to un-

    derstand and answer, and non-threatening, then

    the respondent will be encouraged to continue.

    However, if the first question is too difficult, em-

    barrassing, or threatening, then the respondent

    will become distrustful and draw away from the

    experience. Probing questions should also be

    included as a means to solicit additional infor-

    mation or to further explore an unclear response.

    A probing question might be as simple as, “Can

    you tell me more about that?” This is one reason

    why online questionnaires are unsuitable for qual-

    itative research (see “Unsuitable Data Collection

    Practices” in this guide).

    Students should ensure that the order of the

    questions on the interview guide is logical. If a

    break in topic is necessary, then a break for the

    respondent could be introduced. Any reflective or

    uncomfortable questions can be included about

    two-thirds through the interview.

    A student should consider asking four or more

    persons to review data collection questions before

    they are finalized and before interviews begin.

    Three or more of these persons should represent

    the target population, and one or more should

    have experience in developing data collection

    24

    questions. These reviewers can be asked: Are the

    questions clear? Is wording used in the questions

    understandable to the target population? Does the

    terminology have a shared meaning for the target

    population? Are questions respectful of the target

    population? Are questions free of bias and with-

    out influence? Are there extraneous questions that

    do not address the research topic and purpose?

    Note: Persons acting as reviewers of the questions

    should not be participants in the actual study.

    A pilot study is a ‘test run’ or mock activity that

    includes actual participant responses to the data

    collection questions. Pilot studies require IRB ap-

    proval before the study is performed. Pilot studies

    are beneficial and might be considered to prac-

    tice implementation, become comfortable with the

    interview process, and to ensure the questions are

    phrased well. The first three interviews may be

    treated as a pilot study, adjusting the questions,

    as necessary, after these first interviews.

    Audio Recording and Transcribing
    Interviews
    Audio recording interviews is an important part

    of the interview process, and is expected. This

    should be done with permission. Recording inter-

    views can be done in several ways, such as with

    a voice recorder app on a cell phone. Students

    should ensure beforehand that the chosen record-

    ing device or app is compatible with the chosen

    transcription method.

    The microphone should not be obstructed, and
    recording should be done in a quiet place, if pos

    sible. Background noise can make transcribing

    difficult, if not impossible, in some cases.

    There are several methods available for transcrib-

    ing interviews. The best way to better understand

    the data is to transcribe it personally. There is

    software available online that can replay an

    interview at a slower speed, thus allowing it to be

    typed more easily. If self-transcription is not possi-

    ble, some companies offer transcription services

    by a human, but these can be very costly. Alter-

    natively, there are automated programs, mostly

    web-based, promising anywhere from 90 – 95%

    accuracy on transcript return. See below for links

    to a few resources. (Note: the contributors of this

    guide are in no way affiliated with any of the

    below linked resources. Additionally, there are

    more resources available than the ones listed

    later in this section.) It is important to do a quality

    check with transcripts to ensure they are accurate,

    by carefully reviewing them while listening to the

    audio again, and making corrections, before

    beginning data analysis.

    Something to think about when deciding how

    audio files should be transcribed is the level of

    confidentiality surrounding the interviews conduct-

    ed for analysis, and this should be considered

    when drafting the interview consent form.

    25

    Self-Transcription

    Express Scribe: Transcription software for PC and
    Mac. There is a free version and a paid version
    of this software. As with most transcription soft-
    ware, all controls can be set via keyboard, but a
    foot pedal can also be used. https://www.nch.
    com.au/scribe

    OTranscribe: Much like both of the above-men-
    tioned programs, OTranscribe is a simple tool for
    self-transcribing audio and video. Hosted on the
    web, this is a free service, and it enables one to
    upload a file to the website. https://otranscribe.
    com

    Jotengine: A free website that allows the research-
    er to upload an audio file and transcribe the
    words. It is very simple and has easy shortcuts.
    For example, it allows one to go back 5 seconds
    or play the recording slowly. https://jotengine.
    com/diy

    Transcription Services

    Rev.com: This website allows one to upload audio
    files and receive a transcript in one day. The tran-
    script is done by a person, not speech recognition
    software. The current fee is $1.25 per minute.
    https://www.rev.com

    Automated Transcription

    NVivo: Now the coding software, NVivo, offers

    researchers an automated transcription service

    that works seamlessly with their software. The

    cost structure is pay-as-you-go, and starts at 50

    cents per minute. NVivo is now available to NCU

    students through the Student Technology Resource

    Center. You can access the software through the

    University Services module in NCUOne. https://
    www.qsrinternational.com/nvivo/nvivo-prod-
    ucts/transcription

    Trint: Audio and video files can be uploaded into

    Trint for immediate transcription, through the use

    of artificial intelligence. From there one can edit

    and distribute the transcript. Additionally, with an

    iPhone, one can download a recording app that

    will send the audio files to Trint. Trint is a paid

    service, costing approximately $15 for one hour

    of audio. https://trint.com

    Otter.ai: Files can be uploaded and are automat-

    ically transcribed. A (limited) free option is avail-

    able. https://otter.ai/

    Sampling in Qualitative Research
    Researchers should recognize that each qual-

    itative study is unique. Therefore, qualitative

    researchers must investigate the totality of the

    circumstances related to their problem, research

    site, participants, legal implications, and ethics to

    determine the best approach for recruitment, data

    collection, and analysis. One sampling technique

    does not fit all studies.

    Sampling in Phenomenological Studies: consider-

    ing the challenge of ensuring quality in qualitative

    research, Tracy (2010) identified eight conven-

    tional criteria for producing excellence. Four of

    the criteria defined by Tracy related to the depth

    of inquiry, specifically; the criteria are: rich rigor,

    credibility, resonance, and significance of the

    contribution. Meeting these criteria require a suf-

    ficient number of participants so that the resulting

    https://www.nch.com.au/scribe

    https://www.nch.com.au/scribe

    https://otranscribe.com

    https://otranscribe.com

    https://jotengine.com/diy

    https://jotengine.com/diy

    https://www.rev.com

    https://www.qsrinternational.com/nvivo/nvivo-products/transcription

    https://www.qsrinternational.com/nvivo/nvivo-products/transcription

    https://www.qsrinternational.com/nvivo/nvivo-products/transcription

    https://trint.com

    https://otter.ai/

    26

    descriptions, discussions, and conclusions provide

    rich, deep, and detailed information that is reli-

    able and valid (Bernard, 2013).

    Sampling in Case Studies: the sampling tech-

    niques used in case studies vary and are de-

    pendent on several considerations (Saunders &

    Townsend, 2018). Irrespective of the technique

    chosen, the researcher must justify (rationalize for

    the reader) their use.

    Furthermore, gaining access to a population or

    subgroup for inclusion in a case study relates to

    feasibility; will the researcher have physical or

    virtual access to the participants?

    Another consideration for case studies is the

    issue of sample sufficiency. How and when does

    the researcher know if the sample is enough?

    Saturation is viewed as the gold standard to

    determine when data are collected from enough

    participants (see “Data Saturation” in this guide).

    Triangulation of interview data with other identi-

    fiable sources (i.e., government data, the body

    of literature, reliable and related internet sources,

    etc.) can lead to saturation (see “Triangulation” in

    this guide). Member-checking (selective re-inter-

    viewing of participants) or transcript review (each

    participant reviews a transcript of their interview

    to verify or correct the data) are supportive mea-

    sures a researcher can use to develop a level of

    thoroughness in the collection process.

    References and suggested reading:
    Bernard, H.R. (2013). Social research methods:
    Qualitative and quantitative approaches.
    Thousand Oaks, CA: Sage.

    Cassell, Catherine, Cunliffe, A.L. & Grandy,
    G. (2018). The Sage handbook of qualitative
    business and management research methods:
    History and traditions. Sage Publications, Ltd.

    Saunders, M. & Townsend, K. (2018).
    Choosing participants. In The Sage handbook
    of qualitative business and management
    research methods (pp. 480-492). Sage
    Publications, Ltd., https://www-doi-org.proxy1.
    ncu.edu/10.4135/9781526430212 https://
    methods-sagepub-com.proxy1.ncu.edu/
    base/download/bookchapter/handbook-of-
    qualitative-business-management-research-
    methods-v1/i3035.xml

    Tracy, S.J. (2010). Qualitative quality: Eight
    “big-tent” criteria for excellent qualitative
    research. Qualitative inquiry, 16, 837-851.
    Doi:10.1177/1077800410383121

    Data Saturation
    Data saturation is attained when there is sufficient

    information to replicate the study, when the ability

    to obtain additional new information has been

    achieved, and when further coding is no longer

    possible (Fusch and Ness, 2015). According to

    Fusch and Ness, 2015: 1411), “There is a direct

    link between data triangulation and data satura-

    tion; the one (data triangulation) ensures the other

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    https://methods-sagepub-com.proxy1.ncu.edu/base/download/bookchapter/handbook-of-qualitative-business-management-research-methods-v1/i3035.xml

    27

    (data saturation).”

    During data collection, students should consider

    if and when they have reached saturation. Stu-

    dents should aim for data saturation in their data

    generation. Furthermore, they should state in their

    dissertation how they know that they did, in fact,

    reach saturation. It is not sufficient to simply claim

    saturation was reached. Instead, students need to

    articulate and defend how they reached it.

    References and suggested reading:
    Fusch, P.I., & Ness, L.R. (2015). Are we there
    yet? Data saturation in qualitative research. The
    qualitative report 2015 20(9), 1408-1416.

    Saunders, B., Sim, J., Kingstone, T., Baker, S.,
    Waterfield, J., Bartlam, B., … Jinks, C. (2017).
    Saturation in qualitative research: Exploring
    its conceptualization and operationalization.
    Quality and quantity, 52(4), 1893–1907.

    Weller, S.C., Vickers, B., Bernard, H.R.,
    Blackburn, A.M., Borgatti, S., Gravlee, C.C.,
    & Johnson, J.C. (2018). Open-ended interview
    questions and saturation. Plos one, 13(6), 1-18.

    Triangulation
    Triangulation refers to multiple approaches to

    collecting data, with the goal of enhancing the

    credibility – and ultimately the trustworthiness – of

    a qualitative study. Triangulation leads to a more

    comprehensive and rigorous understanding of the

    phenomenon under study (Salkind, 2010), and is

    a required part of case study research at NCU.

    Furthermore, triangulation relates directly to data

    saturation (see “Data Saturation” in this guide for

    further discussion on this topic).

    Dixon, Singleton, and Straits (2016: 329) state

    that triangulation “refers to the use of two or more

    dissimilar methods to address the same research

    question,” where “the strengths of one method

    offset the weaknesses of the other.”According

    to Denzin (1978), there are four main types of
    triangulation: a) data source triangulation, b)
    method triangulation, c) theory triangulation, and
    d) investigator triangulation. The first two types
    are the most common in NCU doctoral research
    studies that employ a qualitative method. Theo-
    ry triangulation is used less frequently, whereas
    investigator triangulation is never used (because
    doctoral candidates must complete their own
    dissertation research, without the assistance of
    others). Data source triangulation means that the

    28

    student is collecting data from different categories

    of people, documents, or sources. For example, a

    student may interview both leaders and followers

    in an organizational case study, in addition to

    analyzing relevant company records about lead-

    ership development programs. Method triangula-

    tion involves “the use of multiple methods of data

    collection about the same phenomenon” (Cope,

    2014: 545) (See “Mixed-Methods Research” in

    this guide). Theory triangulation means that the

    student is analyzing and interpreting data from

    the perspective of multiple theories. For example,

    a student may explore a research question about

    employee motivation by analyzing data from

    interviews through the different lenses of Expec-

    tancy Theory, Herzberg’s Two-Factor Theory, and

    the Theory of Attribution.

    It is possible for students to combine data source,

    method and theory triangulation strategies. Stu-

    dents should explain which types of triangulation

    methods are used, justify the rationale, and ad-

    dress the expected quality enhancements to the

    overall credibility of study results.

    References and suggested reading:
    Cope, D.G. (2013). The use of triangulation
    in qualitative research. Oncology nursing
    research, 41(5), 545-547.

    Denzin, N.K. (1978). The research act:
    A theoretical introduction to sociological
    methods. New York, NY: Praeger.

    Dixon, J.C., Singleton, Jr., R.A. & Straits, B.C.
    (2016) The process of social research. New
    York: Oxford University Press.

    Salkind, N.J. (2010). Triangulation. In
    Encyclopedia of research design (pp. 1538-
    1540). Thousand Oaks, CA: Sage Publications,
    Ltd.

    Vasileiou, K., Barnett, J., Thorpe, S., & Young,
    T. (2018). Characterising and justifying sample
    size sufficiency in interview-based studies:
    Systematic analysis of qualitative health
    research over a 15-year period. BMC medical
    research methodology, 18.

    Yin, R. K. (2012). Case study methods. In APA
    handbook of research methods in psychology,
    Vol 2: Research designs: Quantitative,
    qualitative, neuropsychological, and biological
    (pp. 141–155). Washington, DC: American
    Psychological Association.

    Trustworthiness
    The focus of qualitative research is to develop rich

    and complex explorations of phenomena based

    on a relatively small number of participants, rath-

    er than obtaining large, statistically representative

    samples. This focus has led qualitative researchers

    to substitute the traditional quantitative quality

    measures of validity and reliability, in favor of

    the trustworthiness quality criterion. Trustworthi-

    ness, in a qualitative research study, indicates the

    degree to which “the inquiry’s findings are worth

    paying attention to” (Lincoln & Guba, 1985:

    290).

    In practical terms, this means students who use

    a qualitative research method should describe

    how they will address the following four aspects

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=2011-23864-009&site=eds-live

    29

    of the trustworthiness quality criterion: credibility,

    transferability, dependability, and confirmability.

    Credibility of findings indicate the “confidence in

    the truth of findings” (Cohen & Crabtree, 2006,

    para 1). To enhance the credibility of findings, a

    study may involve member checking, triangulating

    collected data through use of various sources,

    considering negative evidence, and integrat-

    ing existing research into the analysis of study

    findings to reach conclusions. Transferability of

    findings indicates the degree to which findings

    “have applicability in other contexts” (Cohen &

    Crabtree, 2006, para 1). Dependability refers to

    the degree to which research findings “are consis-

    tent and could be repeated” (Cohen & Crabtree,

    2006, para 1). Confirmability is a “degree of

    neutrality, or the extent to which the findings of

    a study are shaped by the respondents and not

    researcher bias, motivation, or interest” (Cohen &

    Crabtree, 2006, para 1).

    Dependability and confirmability are often deter-

    mined through a formal external research audit,

    which may not be feasible or necessary for NCU

    dissertation students. Instead, dependability can

    be enhanced by consistent application of proper

    qualitative data analysis techniques and through

    the researcher’s awareness of personal bias.

    Confirmability can be enhanced through careful

    records management of all collected data; and by

    maintaining a research journal to: a) document

    coding rules and decisions made during data

    collection and analysis; b) allow the researcher to

    reflect on the research process and his or her role

    during data collection and analysis; and c) articu-

    late any observations and insights that may affect

    the outcome of the study (Lamb, 2013).

    References and suggested reading:
    Cohen, D., & Crabtree, B. (2006). Lincoln
    and Guba’s evaluative criteria. Robert Wood
    Johnson Foundation, ‘Qualitative Research
    Guidelines Project’. Retrieved from: http://
    www.qualres.org/HomeLinc-3684.html

    Lamb, D. (2013). Research in the first person:

    http://www.qualres.org/HomeLinc-3684.html

    http://www.qualres.org/HomeLinc-3684.html

    30

    Reflection on the research experience using a
    research journal. Market & social research,
    21(2), 32-29.

    Lincoln, Y.S., & Guba, E.G. (1985). Naturalistic
    inquiry. Beverly Hills, CA: Sage Publications.

    Member Checking
    One of the data validation techniques qualitative

    researchers can use to help eliminate bias from

    their data collection and analysis is “member

    checking.” According to Creswell and Miller

    (2000), member checking is the most crucial step

    for ensuring credibility in a study, and consists of

    taking data and interpretations back to partici-

    pants. Member checking can take place in multi-

    ple formats. Researchers can ask participants to

    review an interview transcript to ensure that the

    transcript includes what the participant said (Birt,

    Scott, & Cavers, 2016). It could include the re-

    searcher interpreting the responses received from

    the participant and then allowing the participant

    to review those interpretations to ensure that the

    researcher interpreted the participant’s responses

    correctly (Birt, Scott, & Cavers, 2016). In the case

    of a focus group, it could mean interpreting and

    synthesizing the responses of the collective group

    and then asking the members of the group to re-

    view those interpretations to ensure the researcher

    interpreted the collective responses correctly (Birt,

    Scott, & Cavers, 2016).

    It is important to allow the respondents to have the
    ability to check researcher interpretations of their
    responses to ensure that the researcher has not
    interjected his or her own opinions, experiences,
    or biases into their responses in a way that will
    skew the results of the study. Validation of quali-
    tative research is extremely important, as it helps
    to eliminate a potential weakness of qualitative
    research. Students should build in time in their
    research plan to ensure member checking takes
    place.

    References and suggested reading:
    Birt, L., Scott, S., & Cavers, D. (2016). Member
    checking: A tool to enhance trustworthiness or
    merely a nod to validation? Qualitative health
    research 26, 1802-1811.

    Creswell, J.W., & Miller, D.L. (2000).
    Determining validity in qualitative inquiry.
    Theory into practice, 39(3), 124–130.

    Coding and thematic analysis
    Coding is a critical part of analyzing qualitative
    data, including thematic analysis. Coding is not
    rocket science, but it seems to confound the qual-
    itative researcher. Coding data is the disassem-
    bling or deciphering step used to determine what
    the data means (Castleberry & Nolen, 2018).
    Saldaña explained coding as a “word or short
    phrase” that represents or captures the essence of
    a small section of narrative or visual data (Sal-
    daña, as cited in Rogers, 2018: 4).

    There are two common starting points for gener-

    31

    ating codes for data analysis: starting with the

    framework or beginning with the data itself. Con-

    sider that every research problem is framed by a

    theory or a set of concepts; this is an established

    research norm. This theoretical or conceptual

    framework can be the starting point for gener-

    ating codes for data analysis (Gläser & Laudel,

    2013). The researcher who deeply understands

    the framework can develop a list, or nodal map,

    of elements of the theory or concepts. The next

    step would be to search the data for these ele-

    ments to make annotations. Pierre and Jackson

    (2014) used an earlier researcher’s terminology,

    ‘thinking in theory,’ to describe the results of cod-

    ing. Applying codes based on the framework is

    how the researcher disassembles the raw data.

    Alternatively, the researcher can develop codes

    from the data itself, and reverse engineer the data

    into a logical interpretation of the phenomenon

    under study. Essentially, the researcher uses a heu-

    ristic approach to determine what the data means

    (Rogers, 2018). Regardless of the approach cho-

    sen by the researcher, the goal is to deconstruct

    the data in preparation for the next phase of data

    analysis.

    Caulfield (2019) identifies coding as step #2

    (after becoming familiar with the data) of the pro-

    cess of thematic analysis. He states that coding

    is creating short labels for parts of the text in the

    data (e.g. interview transcripts) that describe what

    it is about. All data is coded, adding new labels

    (codes) during the process (Caulfield, 2019). Af-

    ter coding is completed, the third step in the the-

    matic analysis process is identifying patterns and

    themes among the codes. The Caulfield (2019)

    resource (see below) can be viewed for an exam-

    ple of how to do this. Themes are then reviewed

    and further analyzed, including identifying final

    themes and what they mean (Caulfield, 2019).

    Regardless of whether the process of coding

    is aided by a software program (e.g. NVivo),

    coding is done by the researcher (the software

    does not do the coding). NVivo is now available

    at no cost to NCU students through the Student

    Technology Resource Center. You can access the

    software through the University Services module

    in NCUOne. One way of coding data, if done

    in Microsoft Word, is to color code text, making

    all text about the same code (or topic) the same

    32

    color. This text can then be later analyzed, using

    further colors and codes, as necessary.

    References and suggested reading:
    Castleberry, A., & Nolen, A. (2018). Thematic
    analysis of qualitative research data: Is it
    as easy as it sounds? Currents in pharmacy
    teaching and learning, 10, 807-815.

    Caulfield,J. (2019). How to do thematic
    analysis. Available at: https://www.scribbr.
    com/methodology/thematic-analysis/.

    Evers, J.C. (2016). Elaborating on thick
    analysis: About thoroughness and creativity in
    qualitative analysis. Forum: Qualitative social
    research, 17(1).

    Gläser, J., & Laudel, G. (2013). Life with and
    without coding: Two methods for early-stage
    data analysis in qualitative research aiming at
    causal explanations. Forum: Qualitative social
    research, 14(2).

    Maguire, M., & Delahunt, B. (2017). Doing
    a thematic analysis: A Practical, step-by-step
    guide for learning and teaching scholars. All
    Ireland journal of higher education, 9(3).
    https://ojs.aishe.org/index.php/aishe-j/article/
    download/335/553

    Rogers, R. (2018). Coding and writing analytic
    memos on qualitative data: A review of Johnny
    Saldaña’s the coding manual for qualitative
    researchers. Qualitative report, 23, 889-892.

    St. Pierre, E.A., & Jackson, A.Y. (2014).
    Qualitative data analysis after coding.
    Qualitative inquiry, 20, 715-719.

    Yin, R.K. (2015). Qualitative research from
    start to finish. New York, NY: Guilford
    Publications.

    Including Data in the Findings (Chapter 4)
    of the Dissertation
    In order to substantiate the claims made in disser-

    tations, it is important for students to include data

    they have collected within their Findings chapter.

    Verbatim quotes from interviews, or content from

    documents analyzed, help to substantiate summa-

    ries and general conclusions students make from

    the data. Including data generously throughout

    Chapter 4 of a dissertation helps students better

    defend their claims and justify their arguments.

    Including sufficient data within the dissertation is

    also necessary to demonstrate that the data was

    actually collected by the student, and that the stu-

    dent is knowledgeable about how to adequately

    integrate data into their writing. It also can make

    reading a dissertation more enjoyable and en-

    gaging, and helps ensure the reader that summa-

    ries and the analysis of the data are congruent

    with the actual data.

    Quotes should not only be used to highlight

    unusual or extreme issues (though these can be

    included). Instead, they should be selected on the

    basis of their appropriateness to the findings, and

    https://www.scribbr.com/methodology/thematic-analysis/

    https://www.scribbr.com/methodology/thematic-analysis/

    https://ojs.aishe.org/index.php/aishe-j/article/download/335/553

    https://ojs.aishe.org/index.php/aishe-j/article/download/335/553

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    33

    how they represent major themes of the over-

    all study. While specific numbers of how many

    quotes to use are not provided here, Chapter 4

    (and also, in some cases, Chapter 5) should be

    rich with the inclusion of this data, providing evi-

    dence for the claims made in the dissertation.

    References and suggested reading:
    Corden, A., & Sainsbury, R. (2006). Using
    verbatim quotations in reporting qualitative
    social research: Researchers’ views. York, UK:
    University of York.

    Yin, R.K. (2015). Qualitative research from
    start to finish. New York, NY: Guilford
    Publications.

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    https://ebookcentral.proquest.com/lib/ncent-ebooks/detail.action?docID=2008479

    www.ncu.edu

    https://www.ncu.edu/

    Are you stuck with your online class?
    Get help from our team of writers!

    Order your essay today and save 20% with the discount code RAPID