Read “Case 12: Chipotle Mexican Grill’s Action in 2018: Will the New CEO Be Able to Rebuild Customer Assurance and Revive Sales Growth?” in your Connect textbook.
Write a 350- to 700-word acknowledgment that addresses the afterward questions:
What factors contributed to the accident of aplomb in the Chipotle brand?
Do the accomplishments taken to-date present a action that would advance customer trust? Why or why not?
Consider Chipotle’s competitors. How does Chipotle’s centralized ambiance analyze to the centralized ambiance of one of its competitors? Based on this analysis, what is the anticipation that the cardinal moves implemented by Chipotle would advance to a acceptable aggressive advantage? Explain.
What added recommendations would you accomplish for Chipotle to accretion customer assurance and accost a administration role in the fast-food industry? Provide absolution for your response.
Based on the advice presented in this case study, what affectionate of business action would you advance to advice Chipotle accomplish a aggressive advantage?
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