Quantitative Methods and Analysis Discussion 4

The Ethics of Research

Learning to carry out professional research is a skill that becomes invaluable in your career as a marketer. Ethical considerations are an integral part of any successful research endeavor.


Select a scholarly empirical journal article** in Business from the library’s full-text databases.


Paragraph 1: Provide a quick overview of the study.

·         Paragraph 2: Analyze the way the research study was completed from an ethical standpoint.

·         Paragraph 3: Assess if it was done well or not based on what you have learned so far.

This post must be 3 paragraphs in length. Since you are doing research, there must be citations in the body of the post and a reference list at the end. The goal is to apply learned concepts in order to show your understanding. You should steer away from quotations; they do not showcase your knowledge.

**What is a Scholarly Empirical Journal Article?

The article must end with a large reference list (more than 10 articles) and will contain citations in the body of the article. The article must describe a primary research study with human subjects. A description of the survey, methodology, data collection, analysis, and conclusions are included in the article. Once you have located an applicable source from AIU’s library, save a copy in Word or PDF.

Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that since you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

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