powerpoint presentation

PESTEL Analysis Assignment: Consulting for Sustainability
Objective:
Imagine you’ve been hired by a fashion company to increase their brand awareness around
sustainable business practices and improve their public image. Your role is to analyze the
company’s current operations using the PESTEL framework (Political, Economic, Social,
Technological, Environmental, and Legal factors) and provide a strategic plan that enhances
their sustainability efforts and aligns with modern consumer expectations.
—————————————————————————————————————-Assignment Instructions:
Step 1: Pick a Fashion Company to Analyze:
Choose one brand from one of the following categories below. Just one! Keep in mind that
sustainability challenges affect the entire fashion industry—not just fast fashion. However, fast
fashion is often highlighted because of the low quality and short lifespan of its products.
Fast Fashion Brands
Zara
H&M
Shein
Forever 21
Mid-Tier Fashion Brands
Levi’s
Gap
Banana Republic
Uniqlo
Luxury Fashion Brands
Gucci
Louis Vuitton
Prada
Burberry
Don’t like any of the options above? You can pick your own!
Step 2: Conduct a PESTEL Analysis in PowerPoint (10 slides only; no video required):
Create a 10-slide PowerPoint that outlines your analysis and recommendations for the company.
Follow the roadmap below. Provide exactly the information requested for 10 slides. No more
and no less.
1. Slide 1: Self Introduction
Content:
•
Introduce yourself and the class you are taking
2. Slide 2: Company Introduction
Content:
•
Introduce the company you’ve selected (e.g., Zara, Gucci, etc.) and the topic of
sustainability.
•
Provide a brief background of the company and why sustainability is important to
them and their industry.
3. Slide 3: Political Factors
o
Content: Explain how government regulations, environmental policies, and trade
agreements influence the company’s operations.
o
Example: Discuss any international trade policies or environmental laws that
impact the company’s ability to source materials sustainably.
4. Slide 4: Economic Factors
o
Content: Analyze how economic factors like costs of sustainable materials,
consumer purchasing power, and global recessions affect the company’s ability to
adopt sustainability practices.
o
Example: How does the price of sustainable materials compare to regular
materials? How does inflation impact the company’s profitability and ability to
invest in sustainable initiatives?
5. Slide 5: Social Factors
o
Content: Discuss how social trends, consumer behavior, and ethical labor
expectations shape the company’s sustainability strategy.
o
Example: What social pressures or consumer demands (e.g., ethical fashion,
transparency) are driving the company to improve its sustainability efforts?
6. Slide 6: Technological Factors
o
Content: Highlight the technologies the company is using or could use to
enhance sustainability, such as AI, automation, or waste reduction technology.
o
Example: What role does technology play in helping the company reduce waste
or optimize supply chain processes?
7. Slide 7: Environmental Factors
o
Content: Evaluate how the company’s environmental footprint (e.g., carbon
emissions, waste production) is impacted by its business practices.
o
Example: What is the company doing to reduce its carbon footprint or improve
energy efficiency?
8. Slide 8: Legal Factors
o
Content: Identify the labor, environmental, or safety laws that the company must
comply with. Discuss how legal regulations affect their sustainability practices.
o
Example: Are there any specific legal requirements that impact the company’s
sourcing or production processes?
9. Slide 9: Recommendations
o
Content: Present 3 actionable recommendations for improving the company’s
sustainability practices and boosting its brand image.
o
Example: Suggestions could include sourcing more sustainable materials, using
renewable energy in factories, or creating a clothing recycling program.
10. Slide 10: Conclusion
Content:
•
•
Wrap up the presentation by emphasizing the importance of sustainability in the
fashion industry and the company’s potential role in leading change.
Highlight the key takeaways from your analysis and recommendations and
reinforce the company’s responsibility in addressing sustainability issues.
———————————————————————————————————–Extra Credit Option
For 5 extra credit points, students can submit a video recording where present your slides vs.
just uploading the PowerPoint. I recommend Loom (https://www.loom.com/) to record your
screen while going through the presentation.
——————————————————————————————————————
Grading Rubric
Category
Excellent (5 points)
Good (4 points)
Fair (3 points)
Slide Design &
Visual Appeal
Slides are visually
engaging, wellorganized, and use
Slides are clear
and well-
Slides are basic,
lacking visual
appeal, and have
Needs
Improvement
(1-2 points)
Slides are
cluttered,
disorganized, or
Points
/5
Clarity of Points
Depth of
Information
PESTEL Analysis
Recommendations
& Conclusion
appropriate images
or graphics. Design
enhances
understanding of
content.
Key points are
clearly
communicated, easy
to follow, and flow
logically throughout
the presentation.
Information is
comprehensive, with
clear explanations
and thoughtful
insights.
Demonstrates deep
understanding of the
topic.
All PESTEL factors
are thoroughly
analyzed, with wellsupported examples
and clear
connections to the
company’s
sustainability
strategy.
Recommendations
are specific,
actionable, and align
with the analysis.
Conclusion
effectively
summarizes the key
points and
takeaways.
structured, with
adequate visuals.
minimal or poorly
chosen visuals.
visually
distracting.
Points are mostly
clear but could be
more concise or
better explained in
some sections.
Points are
somewhat unclear
or difficult to
follow in places.
Points are
disjointed or
lack coherence,
making it hard to
follow.
/5
Good information,
but some areas
Information is
could be
basic, with limited
expanded or
depth or analysis.
explained more
clearly.
Information is
shallow, lacking
important details
or is unclear.
/5
Most PESTEL
factors are
covered well, with
a few areas
lacking depth or
examples.
PESTEL analysis
is basic, with
limited
connection
between factors
and strategy.
PESTEL factors
are unclear,
incomplete, or
poorly
explained.
/5
Recommendations
are good but
could be more
specific or
actionable.
Conclusion is
clear but lacks
emphasis.
Recommendations
are basic, lacking
clarity or
innovation.
Conclusion is
weak or missing
key points.
Recommendatio
ns and
conclusion are
vague or
unrelated to the
analysis.
/5