Peer Review Explanation

20130921145005proposal_1 x20130921145027proposal_2 x

eview at least two papers. If you do not review at least two  The paper layout could like the following.

Introduction of what you are doing

Peer Reviews

Students #1 Peer Review

Student # 2 answers questions aboutStudents #1 Paper

a. Was this a disruptive innovation? Whyor Why not?

b. Explain what type of intellectualcapital protection this innovation might require.

c. Explain what creative thinkingprocess was applied.

d. Explain what type(s) of technologymight be used to support this innovation.

e. Describe how the success of theinnovation will be measured.


Student # 3 answers questions aboutStudents #1 Paper

a. Was this a disruptive innovation? Whyor Why not?b. Explain what type of intellectualcapital protection this innovation might require.c. Explain what creative thinkingprocess was applied.d. Explain what type(s) of technologymight be used to support this innovation.e. Describe how the success of theinnovation will be measured.

Keep this up until everyone has reviewedeach other’s paper. The answers for the questions do not have to be novels.Just cover the question don’t worry about the 400 words. Quality notquantity!!!


Proposal #1





Strategy Innovation Proposal

The company that I have chosen to write about is the Wal-Mart Corporation; this is a company that has had the leading edge in the retail industry for many years. With new competitors popping up every day it is important for Wal-Mart to be constantly developing new innovations to keep their competitive advantage. Some of the competitors that Wal-Mart faces today are companies that offer their products online with shipping to their customers’ homes. This gives these companies a competitive advantage because they do not have the same amount of overhead that regular brick and mortar store has. With a lower overhead these companies are able to sell their products at a much lower price. The innovation that I am developing is a service that would allow our customers to place an order for anything that we sell in the store and have it delivered to their house. The innovation that I am developing would go one step further and make it possible for our customers to even order regular groceries and have them delivered to their homes.

One situation that our customers face today is a lack of time to do their basic shopping or their regular grocery shopping. With the additional demands on everyone’s time and our customers being pulled in a bunch of different directions, I feel that our customers would really benefit from this service. One situation that we are going to face at store level is that we are going to have to revamp our website due to the increase in traffic that this is going to create. Another situation that we are going to face is that we are going to have to move our associate structure around in order to free up some associates that are going to be able to pick and deliver these orders to the customers. We are going to have to be able to deliver these orders in a timely manner as some of these orders might be necessary for the customers to have in order to prepare their evening dinner.

With this innovation put in place we as a company are going to face many problems and innovations. One of the problems that we are going to face is hiring the additional associates in order to keep up with the traffic of the new orders from our customers. We are also going to have to hire associates that are proficient with the programs that are necessary to receive the customers’ orders and to pick the customers’ orders out of the computers and out of the store’s inventory. Another problem that we are going to face is the liability that we face with having one of our associates delivering this merchandise to our customers’ homes. There could be accidents that could harm our associates and we are also sending our associates to peoples home that they do not know, this also could pose a risk. With the addition of this innovation we are also going to gain many opportunities. One of these opportunities will be that we are going to gain a larger customer base. There may be customers that are not able to leave their homes due to illnesses or handicaps that are able to shop online. This innovation would allow these customers to shop on our websites and we can then deliver their merchandise to their homes. This could give these customers a sense of independence that they may have not had before.

Communication is very important in the retail industry, with all of the competition out there it would be very easy for our customers to get their needs met at one of our competitors if we are not meeting their needs. In the creative concept development process we are finding out what are customers’ needs are and the process that we need to take in order to meet these needs. In this process is where we are evaluating the customers’ needs and develop different prototypes or processes to discover the best method to meet their needs. It is very important to come up with the best methods as quickly as possible since process testing is very expensive. The plan is to roll this out to some select stores in order to see if this is a process that our customers will be interested in participating. We will also have to gather some feedback from the customers that do use this service in order to see where we may need to make some improvements. In this process testing method we will provide a survey for the customer to fill out online when they place an order so that we can see where the customers feel that we can make some improvements.

In the process testing we will select some stores that already have a large amount of customer orders on our pick up today website. This is a website that allows our customers to place orders for select merchandise and they can then pick up this merchandise at their convenience. We are going to add a selection to this website that will allow the customer select to have this merchandise delivered to their house and it will also expand the merchandise selection to allow the customers to select groceries and have them delivered to their homes. We will have to put a fee on the delivery unless it is over a certain dollar amount and then we can offer free delivery, this amount will be tested during this process. We will also be testing whether it would be more beneficial for these stores to purchase a couple of vehicles for use in the delivery or to have associates use their personal vehicles and compensate them for this use. This also will be tested in the stores with some stores purchasing a couple of vehicles and some stores having their associates use their personal vehicles and compensating them.

Since we will be live testing this on an existing website and in stores that are already in operation this should have a smooth rollout if and when we determine the process is used by our customers and a profitable innovation for the company. If we can show the other stores how much more profit they can generate from this process I am sure the store managers will promote this innovation to their associates and promote the use of this innovation to their customers. It will take some advertising to our customers but I think it will really catch on once they get the hang of it and word spreads amongst our customers.

In conclusion I feel that this will be a really successful innovation and our customers will really see the benefits of being able to order their household needs and have them delivered to their homes at their convenience.

Strategy Innovation

Proposal #2



Strategy Innovation

Yearly, the airline industry makes lucrative, financial decisions as they pertain to collecting profitable assets for the business. As of 1930, more than 30 airlines have exercised the option of merging with another; some have succeeded, some have failed, particularly on a financial aspect. Running a business requires time, money, and of course the knowledge of running a business. Some people start off small; presenting a business in which focuses on a one area at a time. Eventually, that business can expand by globalizing its brand from state-to-state, country-to-country, or wherever their product will sell.

Assessing the situation:

One airline in particular is American Airlines; once known as American Airways, “now American Airlines”, was founded in 1930. With an operating income of more than 300 million dollars, and total revenue of 22 billion, they are the United States number one operating airline. Although final mergers pertaining to complete destination routes, and plane makeovers, American Airlines, and US Airways will create a monstrous foundation to keep the number one spot atop the airline rankings.

Assessing the situation, an unlimited amount of information is available, and discussion amongst the two airlines merging is viewable via the company’s web site, or via an Internet source. As a strategist, assessing any given situation can be tricky; mainly because of the pros and cons presented to the business. American Airlines and US Airways operated under different methods of intelligence. These methods pertain to the airlines focusing on demographics; demographics are quantifiable statistics of a given population. As both airlines initially serviced multiple countries, unwanted problems can arise at any time. These unwanted problems are usually not seen by the innovators because an innovator cannot be everywhere at the same time.

Identifying of the problem and opportunity:

Identifying unwanted situations can only upgrade the opportunities for the airline as a whole. Merging US Airways with American Airlines will bring the fleet size up to more than 800 aircrafts. Some people may take notice of the 800 aircrafts as a positive statement to the business, whereas others who travel for a living may beg to differ; this is mentioned because of air traffic. A fact in which some people may not know is; the owners of an airline company is not guaranteed air slots or space, all proposals must be discussed and brought to the attention the Federal Aviation Administration (FAA). Conjoining two airlines and clogging the friendly skies with airplanes is sufficiently unsafe. A good aspect and opportunity of the merger is the notion of the airline having what I like to call, “cap space”. In my own definition, cap space will allow the airline to have a certain amount of aircrafts on standby incase of mechanical or passenger overbooked situations.

Creative concept development:

Creating concept development is an area of interest that should be pondered by top executives; reasoning is because strategic innovation should be created through the knowledge of experience, motivation, and the will to survive as a business. A concept in which should focus on a low risk-high reward outcome can foresee the ideation of a profit to an organization. Another form of development to ensure a well-greased machine is to map out the all lucrative destinations and look at the big picture. Taking notice of the big picture helps foresee which destinations are most popular. As American Airlines headquarters is in the south region, with five major hubs, and New York City as the top focal point of interest; compared to US Airways headquarters in the west region of Arizona with four major hubs.

Prototype development:

Prototype development is common on all business boards. The development of a new product, plane, or disguise must go through its testing phase before making a public appearance to the consumer. For instance, American Airlines has the same great customer service, but a new development has been implemented for the consumer. With available resources, I find American Airlines, and US Airways have developed strategic identity for the ages; the same great “American” color (red, white, and blue), with a small twist in the body design and appearance is decoded.

Implementation, Validation, and Refinement:

The fifth and final step of the Innovation Business Development Model is implementation, validation, and refinement. This step focuses on appropriate enhancements, improvements, and an exit strategy. An exit strategy pertains to a business leaving one project, and start gathering information on another project. One must take notice that an exit strategy cannot be utilized until the prior obligations are met in full. American Airlines and US Airways use the law to protect them from the United States halting their merger. Some government officials claim that the merger between the two companies will bring a head load of higher fares, higher fees, less service, and less competition.

I personally agree with the government, but only partially. Although fares may increase, by combining American Airlines and US Airways gives the customer a wide-range of options to choose from. Instead of two separate airlines, with their own innovation strategies, now there is one monstrous airline with a deep pocket of options. Combining the two validates more than 1,000 aircrafts available, more than 400 major destinations, and close to 10 international markets to travel to and from. Other improvements as the two airlines validate their stamp in the industry are their commuter cities. Commuter cities service small cities across the United States; handling aircrafts as small as 44 passenger seat planes, up to 70 passenger seat planes. The improvement gives the airlines a boost in revenue because of major airports are limited in the United States. By offering small airplanes to service urban areas, suburb areas, etc, the airlines stock should rise because of a steady flow of revenue.


As most businesses should use exercise the unique nuance of innovation strategy development, the airline industry has a heavy stake for their sake. The Innovation Business Development Model is followed as planned, but to ensure a unique nuance, American Airlines and US Airways use a self-service system called Nuance communications. Two vital systems were implemented for use, one Natural Language Understanding (NLU), and two, Interactive Voice Response (IVR). In event created 400 individual jobs via three reservation centers in the United States.


AAdavantage Geek. (2013). AAdvantage Geek. Retrieved from

American Airlines. (n.d.). American Airlines. Retrieved from

Nuance. (2013). Nuance. Retrieved from x

US Airways. (n.d.). US Airways. Retrieved from

Glimpse by Comparison
America Airlines
US Airways
Fleet size – More than 400
Destinations – 132
Four major hubs – Charlotte International (CHA), Philadelphia International (PHI), Phoenix Sky Harbor (PHX), Ronald Regan National (IAD)
Fleet size – 621
Destinations – more than 260
Five major hubs – New York (JFK), O-Hare International (ORD), Miami International (MIA), Los Angeles (LAX), Dallas/Ft. worth (DFW) “Headquarters”

Glimpse by Comparison
America Airlines
US Airways
•Fleet size –More than 400
•Destinations –132•Four major hubs –Charlotte
International (CHA), Philadelphia International (PHI), Phoenix Sky Harbor (PHX), Ronald Regan National (IAD)•Fleet size –621
•Destinations –more than
•Five major hubs –New York
(JFK), O-Hare International (ORD), Miami International (MIA), Los Angeles (LAX), Dallas/Ft. worth (DFW) “Headquarters”

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