Part B: Your Marketing Plan ***CANDLE COMPANY ***

  Overview Using the aforementioned bookish aggregation from Allotment A: Your Business Plan, for this assignment, you will focus on the company's branding strategy, primary and accessory ambition markets, accession statement, and customer behavior. Note: You should accomplish all assumptions bare for the achievement of this assignment. Instructions Create the added allotment of your business plan in 8–12 pages: Describe or account the acknowledgment you accustomed on Allotment A of your business plan. Explain how you will use the acknowledgment to advance your plan. Develop a branding action for your artefact or account that covers the cast name, logo, slogan, and at atomic one cast extension. Thoroughly assay the primary and accessory markets that you appetite to target. Thoroughly accommodate the demographic contour (age, gender, ethnicity, and so on), psychographic profile, able profile, geographic profile, and any alternative articulation you account necessary. Prepare a accession statement. Accommodate a perceptual map that shows your company's position adjoin its competitors. From this map, actualize a account that depicts your position. Examine the accordant customer behavior for your ambition market. Explain the capital affidavit why the cast name, logo, slogan, cast extension, and accession account are appropriate for the articular ambition market. Use at atomic three bookish assets as quantitative business analysis to actuate the achievability of your artefact or service. These assets should be industry specific and chronicle to your called artefact or service. Use the Allotment B Business Plan Template [DOCX] to complete the assignment. Note: Wikipedia and alternative agnate websites do not authorize as bookish resources. This advance requires the use of Strayer Writing Standards. For abetment and information, amuse accredit to the Strayer Writing Standards articulation in the left-hand card of your course. Check with your assistant for any added instructions. The specific advance acquirements outcomes associated with this appointment are: Develop a branding action for a ambition bazaar based on accordant customer behavior. By appointment this paper, you agree: (1) that you are appointment your cardboard to be acclimated and stored as allotment of the SafeAssign™ casework in accordance with the Blackboard Privacy Policy; (2) that your academy may use your cardboard in accordance with your institution's policies; and (3) that your use of SafeAssign will be after recourse adjoin Blackboard Inc. and its affiliates.

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