MGT 521 Week 4 Individual Business Analysis Part I

Write a paper no more than 2,200 words in which you assume the role of a mutual fund manager deciding whether to invest in a specific company. You will conduct a business analysis in the remaining weeks based on the company you select.


Select one company from the list below:



Motorola Mobility

·         Apple

·         Ford

·         Bank of America

·         Merck


Conduct a SWOT analysis for the organization you selected. Based on the information you have gained from this analysis which parts of the SWOT analysis are most relevant to your decision of whether or not to invest in this company?


Identify the company’s internal and external stakeholders.


Describe their wants and needs.


Explain how the company is fulfilling those needs. If the company is not fulfilling those explain why the stakeholders’ needs are not being met and what the company needs to do to ensure they are.


Format your paper consistent with APA guidelines.

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