marketing

2000 words with referencing, and SAP part b 400 words futures of erp related to sap

7001MKT Corporate Communications: Assignment 2 Template

Company Communications Report: Company CSR and Corporate Communication Strategy

Semester 2 2013 Gold Coast

Purpose:

The aim of the temple is to help you to develop skills in understanding and using the relevant components for business reports

How to use this template:

1. Read all the sections and ensure that you understand what is required

You are very welcome to discuss any queries either in class in open discussion or in consultation with the Course Convenor

2. Start working on sections early so that you will have sufficient time for editing, proof reading and reference checking

Gathering information

1. Read all the requirements to help you to plan what types of information you will need.

2. Prepare a data (information) collection plan

3. Get started early on library and media searches

4.

DO NOT CONTACT THE COMPANY

YOU DO NOT HAVE ETHICAL CLEARANCE TO DO THIS.

WHAT YOU NEED TO KNOW WILL BE PUBLISHED ON WEBPAGES OR COMMENTS IN THE MARKETING OR FINANCIAL / MANAGEMENT PRESS and YOUR EVALUATIONS AND INTERPRETATIONS OF THIS INFORMATION

5. Techniques like mind mapping are often helpful – check the Library (INS) website and the GBS Resources Bank

6. Enjoy the search process, use critical thinking

Finalizing your assignment:

* Delete this instruction page

* DELETE THE BLUE and RED FONT

The assignment is a black font, Times New Roman 11pt or 12pt, 1.5 spacing, standard margins

* Re-read the instructions, review the template: have you completed all parts?

* Reference check: make sure that the details of each reference are very accurate; also make sure that the Reference list and the in-text citations (within the report) are consistent

* Proof read your assignment: this means looking for errors in spelling, grammar, punctuation; proper paragraph structure (for example no one-sentence paragraphs)

* Then:

1. Print your assignment double-sided where possible

2. Attach a completed Department of Marketing Individual Assignment Cover Sheet

3. Your assignment as per the following template

4. Attach the Feedback form (download from the website)

5. In total: One hard copy, stapled in the top left hand corner WITHOUT any fancy folders or plastic covers (make sure that you keep a hard copy and an electronic copy for yourself)

Submission:

Place your completed assignment in the Department of Marketing Assignment Box marked: 7001MKT. The boxes are located in G01 Level 2. Submission is NO LATER than
1600 Friday 27 September 2013
and you can submit earlier if you would like to.

Celebrate your achievement of handing in another completed assignment on time

7001MKT S2 2012: Assignment 2 (Individual)

Company Communications Report: Company CSR and Corporate Communication Strategy

Student Name
Insert

Student Number
Insert

Assignment 2: Due Week 10: 1600 Friday 27 September 2013
, submitted in the Department of Marketing Assignment Box G01 level 2.

Use examples and illustrations appropriate to your nominated company

Use Figures and Tables (anywhere and often) to contain the word count

Max 2600 words plus tables, figures and references, Executive Summary and one page of Reflections

Report 2

Executive Summary

Start this section on a new, separate page, which will be numbered i (Small Roman one)

Note that you should write an Executive Summary AFTER the report is finalized. It should summary in NO MORE than one page the purpose and main aspects of the report.

It is NOT an Introduction, so do not use words like “This report will…” Better to say, “The aim of this report was to investigate ….

Table of Contents

Start this on a new, separate page.

Start this section on a new, separate page, which will be numbered ii.

Use Word to do this automatically, or compile manually

1
Introduction

Start this section on a new, separate page, which will be numbered 1.

The purpose of this report is…
(Approx 100 words)

Explain the purpose of the report briefly

2
Theory of Corporate Communications

Identify and discuss the theories relating to corporate communications. Concentrate on two or three and compare and contrast their main features. Includes stakeholder management theory of corporate communications – cite your sources appropriately
Min 260 words

3
Application to the organization

Briefly give examples of how corporate communication works on practice (Min 200 words)

4
Theory – CSR

In this section you present a definition and discussion of the theory surrounding CSR (and cite the sources).
Min 350 words

5
The role of CSR within the organization

Assess the main features of CSR communication within the company. Examine communication activities and tools to illustrate and provide examples throughout your discussion and evaluation of the company corporate communications in this regard. Make sure that you include key stakeholders in relation to the CSR program issues communicated by the company.
Min 350 words

6
Consistency of company communication messages

Examine and discuss the consistency of the messages being communicated to key stakeholders by the company in terms of company image, CSR activities and green marketing or greenwashing. This should include comparisons with Marketing Advertising
Min 460 words

7
Overall evaluation of Communication in the organization and your specific Recommendations

Min 500 words

Your evaluation and opinion of the reputation and communication practices of the organization

Explain your views in terms of communication theories

8
Conclusion
Min 250 words

Reference List

Use APA or Harvard referencing style – be consistent in style, and ensure the Reference List and the in-text citations are consistent

This project requires references:

You should ensure that you have a wide variety of references for this piece of assessment including:

Company Website and relevant pages within the site

10 or more academic journal articles

3 Theoretical text book/s

10 News, media, magazine articles overall

Use figures and Tables throughout to contain the word count

Appendix 1: Reflections

This section should contain one page about your personal experience of doing this assignment. What processes did you go through? What have you learnt about your skills including generic skills like time management, project management … you might choose to contrast this experience with your first assignment experience.

In this section ( but not in others), you CAN use first person e.g. (I was surprised that …; I found that I need to ….)

DEPARTMENT OF ACCOUNTING, FINANCE & ECONOMICS

7

1

5

0AFE Business Information Systems

SAP PROJECT

2

This project requires you to demonstrate your knowledge of the SAP ERP System. It covers the General Ledger, Accounts Receivable and Accounts Payable

PREPARATION

Review SAP lectures and workshop materials (weeks

4

–

8

) and complete any outstanding workshop activities prior to commencing with this project. Also review all supplementary SAP readings and/or documents (these documents are available in the Course Activity Centre).

ASSIGNMENT PART 1

Task	Details
1	In SAP, create a company code G### where ### is your number given to you Menu Path: Tools > Customising > IMG > Execute Project When window opens, click: SAP Reference IMG Select: Enterprise Structure > Definition > Financial Accounting Now execute by double-clicking on Edit, Copy, Delete, Check Company Code Execute by double-clicking Copy, delete, check company code Now select Organizational object > Copy org. Object When dialogue box appears, enter the following From Company code: GU01 To Company code: G### (### is your no.) Press ENTER When dialogue boxes appear, click the following responses Copy G/L account company code data: Yes Change local currency: No Disregard warning messages Press ENTER [Confirm any error messages and continue] Press ENTER [Confirm any error messages and continue] Click BACK Change the definitions of your company code G###: Menu Path: IMG > Enterprise Structure > Definition > Financial Accounting > Edit, copy, delete, check company code Select Edit company code data Use Position to locate G### Double-click on your company code G### When window opens, change the following fields: Company name: Griffith ### Ltd Check the following fields are correct: City: Brisbane Country: Australia Currency: Australian dollar Language: English Click SAVE
2	Create a new GL master record for Special Equity (71###) for company code G### using a reference master record (7 10 00) (the ### is your number). Note: you will have to delete the Alternative Account No. in the Control Data Tab (currently 71000). This is because multiple accounts can’t share the same alternative account no. from another chart of accounts . Create another GL master record for Authorised Expenses (47 6 ###) for company code G### using a reference master record (476 9 00). (follow steps from the Note above to delete Alternative Account No. 476900) Check these accounts are correctly classified as Balance Sheet vs Profit & Loss. Expense accounts must have a Tax Category of Only Input Tax allowed.
3	Now post a general ledger document to your new Special Equity account in company code G### Record a journal entry for the receipt of cash of AUD$700,000 GL account 11 3100 is the relevant Bank account Record the document number .
4	Create a new customer 9###1 in account group CUST – ‘Customers’ in company code G###. Use Reconciliation acct. 14 0000, and Payment terms 0002 (3% in 14 days, 2% in 30 days, and no discount thereafter) Create a second customer 9###2 in account group CUST in company code G### Use Reconciliation acct. 140000, and Payment terms 0006
5	You are going to post an invoice to each of your customers, then record their incoming payments. You are to demonstrate your knowledge of payment terms by setting the posting and document dates so the customers receive different discount rates. Post an invoice for AUD$22,000, including GST, to customer 9###1 Use 10 days ago as the document date. Record the document number.
6	Record an incoming payment from your customer 9###1 Use today as the posting date and document date such that the customer is able to take the 3% discount The incoming payment amount is AUD$21,340 Record the document number
7	Check your customer Account Balances and verify that they are correct.
8	Post an invoice for AUD$11,000, including GST, to customer 9###2 Use 20 days ago as the document date. Record the document number
9	Record an incoming payment from your customer 9###2 Use today as the posting date and document date such that the customer is able to take the 2% discount Adjust the incoming payment amount accordingly Record the document number
10	Create a new vendor 9###1 in account group LIEF – ‘Vendors’ in company code G### Enter the following fields in Create Vendor: Address screen: Name: Vendor ### Search term: ### Postal code: 4000 City: Brisbane Country: Australia Enter the following in Create Vendor: Accounting information Accounting screen Reconciliation acct.: 160000 Cash Managt. group: A4 Enter Payment terms: 0002 Click SAVE
11	Post a vendor invoice of AUD$10,000 including G.S.T. to vendor 9###1 for expenses Use 10 days ago as the document date. Enter the following Line Item (Debit) Account: 476### (Authorised expenses) Amount: AUD$10,000 Text: Stationery Record the document number. Check your posting.
12	Record an outgoing payment to vendor 9###1 Use today as the posting date and document date such that you are able to take the 3% discount Use the following Bank Data Account: 1 13 100 Amount: Adjust the outgoing payment amount to take the 3% discount Value date: today’s date Check the discount calculation and automatic posting then POST your payment. Record the document number
13	Check your vendor Account Balances and verify that they are correct.
14	Produce a Line Item Journal that summarises postings to the General Ledger, your customers and your vendor. Use the following information: Company Code: G### Fiscal Year: Current fiscal year Posting Date: From beginning of semester to Today’s date Now, extract a copy of your line item journal in HTML format. Name the output file lastname_student_id _line_item_journal and save it to your USB. (Note: replace lastname, student_id in the filename with your personal information) Ensure the Line Item Journal is saved as a HTML file. Open it and verify that it opens in your web browser. Check your results. Return to the main menu.

ASSIGNMENT PART 2

Write a concise report (350-400 words), addressing the following: “What are the features of enterprise resource planning (ERP) software like SAP? What are the arguments for and against its use by a large organisation?”

Reference you report appropriately. References are not part of the word count.

Create a PDF file of your report. Name it
lastname_student_id_project_2_report

SUBMISSION REQUIREMENTS

SUBMIT

1. Copy of your Line Items Journal, saved as a HTML file.

2. Copy of your answer to Part 2, saved as a PDF file.

3. Assignment cover sheet.

END OF PROJECT

1
1