Unit 5 Individual Project | |
Deliverable Length: | The body of the paper should be 3-4 pages |
Details: |
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically: Describe the main line of business of the company. Throughout class, you have been working with a product of your creation that dealt domestically. This week, we will switch gears and address a REAL COMPANY that does global business. Please refrain from using assignments from other classes you have taken. The Analysis Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:Describe the main line of business of the companyNames four of the countries in which the company operatesExplains, in detail, the implementation of the 4P’s marketing mix concept by the company including:competitiontarget marketproduct strategydistribution strategycommunication strategypricing strategyDescribes any differences observed in the implementation of this concept, from one country to another This assignment will be assessed using additional criteria provided here. Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 3-4 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6-8 pages in length. Please submit your assignment as a Word document in APA format using the attached Template. Congratulations and Good Luck with your marketing endeavor! During this course, you created a Marketing Communications Plan. This is a skill that should be added to your resume. Large and small companies hire people to write plans like the one that you have worked on over the last five weeks. If your career path includes a focus in marketing, you may wish to join the American Marketing Association as a collegiate member. Please check out http://www.marketingpower.com. Send your completed application to submissions@themarketingscene.com for a signature. Submitting your assignment in APA format means, at a minimum, you will need the following: TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALSABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice.BODY. The body of your paper begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3-4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.REFERENCE PAGE. References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper and lower case usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation. Please submit your assignment. Grading Criteria Describe Main Line of Business of the Company10Name Four Countries in which the Company Operates10Implementation of Competition15Implementation of Target Market15Implementation of Product Strategy15Implementation of Distribution Strategy15Implementation of Communication Strategy20Implementation of Pricing Strategy15Differences Observed In The Implementation Of This Concept, From One Country To Another15Business Program Content5Effective Communication5Critical & Creative Thinking, Problem-Solving5Information Literacy & Research5Grade for Unit 5 Individual Project150Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). |
For assistance with your assignment, please use your text, Web resources, and all course materials.
Unit Materials