InstructionsYour Competitors Analysis should include all of the elements listed below. The information found in each section will prompt you…

what about the answer to this question?

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1.2.1 Profile Competitor Strategies and Predicted Moves (20 Points)

Company

Strategic Intent

Market Share Objective

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Competitive Position / Situation

Strategic Posture

Competitive Strategy

Andrews

Strongly committed to low-end segment and significant market capture.

Market share leader.

High capacity, excellent alignment with strategy.

Successful execution through addition of capacity.

Focused Low-Cost

1.2.2 Predict Competitor’s Next Moves (20 Points)

· Andrews will continue its aggressive pursuit of the _______ and may begin a price war with other competitors, namely ____ and _____ in the ______ market. The company will continue to ________ production, particularly in ____ segment. It is possible that they will also introduce a new product based on ______. Andrews is likely to re-evaluate forecasting methods as it had excess inventory last year.

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