Industry Analysis

Industry Analysis: The industry analysis is a comprehensive examination of the industry, not the business that you have selected as the subject of your term project.

The analysis consists of 10-15 pages that provide:

An industry synopsis

Competitive analysis

1. Three to four companies. It includes the company you will be eventually selecting for the marketing plan.
2. Market segments overview

Identify what segments are served by all the companies who compete in this industry. Can you offer information about each segment regarding its: size (numbers of consumers), purchasing power and profitability level, accessibility, and key differentiators?

Environmental and Financial standards for the industry

1. Annual growth or lack of, demand trends, how companies market their goods/services, processes the industry has adopted to be more efficient, number of businesses competing, revenue and profits, profit margin.

Consumer (who is the overall consumer(s)? Demographics, psychographics, relevant buying patterns

Industry ranking of the selected company and the future of the industry,