Your Business Portfolio
Throughout your journey in the program, you have completed many deliverables that could be added to a professional business portfolio to share with future employers. It is recommended that you add one core assignment to the business portfolio in each course within the program. These assignments will demonstrate your strategic thinking in each area, and they will also reflect your own growth and development.
This will be your business portfolio assignment for this course.
Overview
Throughout this course, you have created assignments for a business consulting pitch deck. In your Week 3 assignment you shared important data and insights about your company. In Week 6 you analyzed the data and provided a targeted recommendation for the challenge or opportunity faced by the company. In this assignment, you will continue in your role as a hired consultant and compile an implementation plan that addresses communication, collaboration, motivation, and return on investment. This is your final (cumulative) pitch deck presentation.
Instructions
The goal of this assignment is to convince leadership at the company to accept your recommendation and implement the strategies in your proposal.
Important: In this assignment you will combine the three assignments (PPT decks) together into a single, final pitch deck that could be presented to your company leadership. Be sure you have made the necessary changes to your previous assignments based on instructor feedback. You will also update your Sources slide to include all resources used throughout the project.
The assignment must be completed in the provided PowerPoint template.
Download and save the Week 9_Assignment_Template [PPTX] Download Week 9_Assignment_Template [PPTX].
Follow the guidelines provided in the Strayer Library:
SWS Guidelines for Slideshow Presentations
.
Review the rubric carefully before you begin working on the assignment.
Review and incorporate the instructor feedback from your week 3 and week 6 assignments. Those slides will be incorporated into this deck and submitted as part of this assignment for the full presentation.
Using the template, complete seven additional slides that will be the final part of a pitch deck for the company that hired you as a business consultant. Each slide should include 1-2 paragraphs of speaker notes that will be utilized to explain the content to the company leadership.
Important note: This final presentation will be 20 slides in total: five content slides from assignment #1 [exclude the title and sources slides], six slides from assignment #2 [exclude the title and sources slides], and nine slides from this assignment [including a title slide and cumulative sources slide].
Slide 1: Title slide. Add the name of the company as a subtitle and your name and the date.
Slide 3: Evaluate the potential return on investment (ROI) for acting on this challenge or opportunity. Use data to support your explanation. (Detailed explanation should be placed in the speaker notes.)
Slide 4: Implementation strategy that advises the company’s leadership on how to create a sense of urgency and shared mission around implementing the business consulting plan. (Detailed explanation should be placed in the speaker notes.)
Slides 5-8 will come from your Week 7 communication plan. (Note: Be sure you have addressed and incorporated instructor feedback.)
Slide 5: State the overall objective of the communication plan and the key stakeholders who are directly or indirectly impacted by the recommended strategy. Indicate if the stakeholder will be leading or following the change(s). (Detailed explanation should be placed in the speaker notes.)
Slide 6: Determine the appropriate stakeholder communication channels to provide information and actively listen to concerns or recommendations. Explain how this is inclusive and motivating to the organizational culture. (Detailed explanation should be placed in the speaker notes.)
Slide 7: Provide a timeline for the implementation including important milestones and deadlines. (Detailed explanation should be placed in the speaker notes.)
Slide 8: Summarize the next steps in the recommendation and specify the key individuals or departments responsible for executing and overseeing the implementation plan. This promotes accountability and clarity in the process. (Detailed explanation should be placed in the speaker notes.)
For help with research, writing, and citation, access the
library
.
Resources
SWS Guidelines for Slideshow Presentations
The following tools available in the Strayer Library will help you with your research:
SWOT analyses can be found under the publication type.
Library of Congress Research GuidesLinks to an external site.
(See their left-hand menu.)
The following websites can provide helpful data on budgets and spending:
Government spending (Mind map)
USA SpendingLinks to an external site.
Video tutorial on adding speaker notes to PowerPoint presentations:
Propose a leadership implementation and communication strategy that is inclusive and motivating to the organizational culture.
Business Consulting Plan Part 1
SpaceX
Catoria Wooten
BUS499 Business Administration Capstone
Dr. Keller
April 26, 2024
Company Background
• Business consulting plan for SpaceX
• Company founded in 2022 (Howell, 2).
• Principal activities are manufacturing, developing, and designing
advanced spacecraft and rockets.
• Customers: NASA commercial and satellite corporations
• The mission is “to revolutionize space technology, with the ultimate
goal of enabling people to live on the planets.”
• The vision is “to make life multi-planetary by establishing a selfsustaining city on Mars.”
2
Operations
• The CEO of SpaceX is Elon Musk
• The other major executives are the
company’s CFO, Bret Johnsen and
the president and COO, Gwynne
Shotwell.
• Headquarters is in Hawthorne,
California
• SpaceX has 4 launch facilities
• Number of employees are 13,000+
3
Key Financial Data
• SpaceX’s Annual Revenue in 2023 was $8.7 billion (Khur &
Islam, 3)
• The company has a proper cash flow
• Tesla’s Q4 2023 net income was $7.9 billion
• Previous years have showed financial strength and
profitability.
• Dividends in 4th quarter of 2023 was $0.66 per share
• Takes opportunity from debt through the resulting strong
cash flow
4
SWOT Analysis
Strengths
Weaknesses
• Technological Innovation
• Limited Product Diversity
• Strong Brand Influence
• Competition in Target Audience
Opportunities
Threats
• Expansion into New Markets
• Regulatory and Political Risks
• Market Consolidation
• Competition from Rivals
5
Challenges or Opportunities
•
•
With increased debt level, the
financial resources can be strained,
which affects investment
creditworthiness or capabilities
(Sage, 4).
However, strong cash flow provides
opportunities for strategic
investment and growth.
• Fluctuating revenue poses a
challenge maintaining stable
profitability and financial health.
• Debt financing can provide
opportunities for expansion,
innovation, or strategic investments
6
Sources
• Cai, J., Liu, Z., Su, Z., & Wang, G. (2024). SWOT
Analysis. https://markets.sh/stories/spacex-swot-analysis-insights-202404-04-09-11-24
• Howell, E. (2022, April 27). SpaceX: First private flights to space
station. Space.com. https://www.space.com/18853-spacex.html
• Kuhr, J., & Islam, M. (2024, January 26). Estimating SpaceX’s 2023
revenue. Payload. https://payloadspace.com/estimating-spacexs-2023revenue/
• Sage. (2023). U.S. National Debt: Implications for
Organizations. https://search.credoreference.com/articles/Qm9va0FydG
ljbGU6NDMxMjk2?cid=6268
7
Business Consulting Plan Part 2
SpaceX
Catoria Wooten
BUS499 Business Administration Capstone
Dr. Keller
May 12, 2024
PRESENTATION TITLE
Challenge or Opportunity
• The main challenge that SpaceX is limited product
diversity.
• The company is exposed to market fluctuations due to
dependence on few high-demand consumers.
• The narrow focus derails innovation beyond present
offerings.
• Lack of provision of everyday product restricts growth
opportunities.
PRESENTATION TITLE
2
Competitor Solutions
Insert Image Here or Remove
Insert Image Here or Remove
Blue Origin
Rocket Lab
• Blue Origin deals with the issue of
limited product diversity through
targeting different market segment
• Rocket Lab’s major solution to
limited product diversity is
diversifying its services.
PRESENTATION TITLE
3
Competitor Solutions (Continued)
• Blue Origin solves the issue of limited product diversity through
strategic partnerships and collaborations.
• Also, Blue Origin, diversifies its products through suborbital
tourism.
• Rocket Lab has small deployment services using Electron
rocket.
• Also, Rocket Lab has lunar exploration initiatives.
PRESENTATION TITLE
4
Beyond the Stars:
SpaceX’s Odyssey to
Diversity
PRESENTATION TITLE
5
Recommended Approach
• The best approach that SpaceX should incorporate is Ansoff
Matrix (Peterdy, 2023).
• This approach will have the company focus on market
penetration through increasing market share.
• SpaceX should focus on market development through
identifying and targeting new market segments.
• The company should develop new products to meet the
evolving needs of customers.
PRESENTATION TITLE
6
Recommendation
Focus
• The major focus of the approach is
diversification where the company
should focus on introducing new
products on the market.
PRESENTATION TITLE
7
Sources
• Blue Origin. (2023, July 13). SLD national team. https://www.blueorigin.com/bluemoon/sld-national-team
• Lab, R. (2023, May 9). Rocket lab to launch small satellite swarm for NASA. Rocket
Lab. https://www.rocketlabusa.com/updates/rocket-lab-to-launch-small-satelliteswarm-for-nasa/
• Peterdy, K. (2023, August 4). Ansoff matrix. Corporate Finance
Institute. https://corporatefinanceinstitute.com/resources/management/ansoff-matrix/
• Tracxn. (2021, August 17). Blue origin – Company profile – Tracxn. Technology &
Data for Venture Capital, Corp Dev, Investment Banks |
Tracxn. https://tracxn.com/d/companies/blue-origin/__wflz8LJw_VnrlmkaA5ZldCjZzoWaDs72iQ6FwfSH28
PRESENTATION TITLE
8