DUE TOMORROW 1/19/20- Target Market Profile

DUE TOMORROW 1/19/20 BY 13:00!

ASSIGNMENT: 

For this assignment, you will identify the target market for the product/service you chose (telehealth at Mercer Virtual Care Center, https://www.mercyvirtual.net) and conduct research in order to understand the customer needs and complete a target market profile. 

Defining your target market will help you to better understand the customer needs and will assist you in developing your initiatives for your strategic marketing proposal. 

Use attached sheet 

HCM 325 Module Two Short Paper Worksheet

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

1. Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

2. Geographic segmentation:

3. Demographic segmentation:

4. Psychographic (lifestyle) segmentation:

5. Health risk segmentation:

6. Usage segmentation:

7. Payer segmentation:

8. Benefit segmentation:

Part III. Use the information from the work completed in Part II to answer the following question:

9. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.