Discussion Post

Please notice that you are assigned to answer only one of the four discussion questions, and everyone is required to post at least one reply. During each assigned module, you will post one answer and at least one reply for discussion forum assignments.

Your assignment is to select one of the four questions below and answer one of the given questions individually. This approach eliminates the saturation of having everyone in the course post an answer to the same question. You will need to provide an answer that is academically rigorous, at least 200 words, and in APA format when you create citation(s) and/or reference(s). Also, you will need to respond to at least one of your peers with a rigorous contribution. Simply agreeing with or “liking” another’s post will not qualify for full credit.

When you click on the discussion link, you will be required to create your initial post before you are able to see your peers’ posts. When you create your initial post, please designate which of the four questions you are answering in the subject line. For instance, if you are answering question “1a” in the list, post in the subject line question “1a”.

Your peer responses do not have to be on the same question that you initially answered. However, do not forget to make an initial post and at least one response by the due date! A rubric is provided below for your review.

Discussion Forum 4

Choose one of the following questions and answer:

4a. Why and how should the four Ps of marketing be aligned to support the organization’s business strategy?

4b. What are the relationships among corporate-level, business unit, and functional strategies?

4c. What is the value chain? How is it useful to strategy formulation?

4d. Should an organization change strategies when performance declines? Explain.