CR006_BUSM4689_A2_2000words

Assessment Task 2: Long Individual Essay: Industry Case Study
2024/9/19 11:41
Assessment Task 2: Long Individual Essay: Industry
Case Study
Due 27 Sep by 23:59
Points 100
Submitting an external tool
Type:
Individual essay
Weighting: 40%
Length:
2,000 words (+/- 10%)
Due date:
Week 9 – Friday 27 September 23:59
AEST
Overview
The middle weeks of this course have discussed the shift towards intangible capital in the economy
the related rise of (and reaction to) digital platform business models. This second assignment
focuses on this subject by asking you to consider the social and political context of major digital
platforms and consider the likelihood that these models will be forced to change in the near future
due to pressures emerging from that context.
In a 2,000 word individual essay, you will build an argument that responds to the following
question:
Is the business model of major digital platforms politically sustainable?
The question will require you to draw from the content of weeks 5-8. Please review lectures 6-8 in
particular for a detailed discussion of the essay topic and the material that the essay should cover.
Case study
Unlike assignment 1, this essay requires you to conduct a case study analysis of a selected
industry. Further to discussing platforms and their political context generally, you should use this
one case study industry to emphasise and illustrate the points that you’ve made in response to the
question.
Your case study industry must be one of the following:
Online intermediary services (this refers to the sector dominated by Google, Apple IoS app
store, and other platforms that host and enable e-commerce. It does not refer to e-commerce
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itself).
Retail
Ride share/delivery
Structure
Please review the advice that we’ve given you on essay writing in tutorials, and also available here
(https://rmit.instructure.com/courses/125609/pages/course-resources) . Note that the structural
format for A1 and A2 is identical (other than the question/topic and the case study requirement in
A2) so that you can build feedback from your A1 into your A2 preparation.
For this essay, we advise that you use the following structure:
1. Introduction (~150 words): introduce the topic, state your argument, and provide a map of how
you will structure your essay
2. Theory/Context (~700 words): what are digital platforms and why do some in the literature
suggest that they operate on an unsustainable political footing?
3. Case Study Analysis (~1,000 words): what evidence can we see that the digital platforms in
your chosen industry are being threatened by political pressures?
4. Conclusion (~150 words): return to your argument, restate it in light of the evidence that you
have provided.
Further Guidance
Further guidance for this question:
It is essential that your essay shows an awareness of what “digital platforms” are, and does not
mistake these for e-commerce more generally. See the week 6 lecture and reading materials for
a precise definition of a 3-sided platform business model.
Note the precise usage of the word “sustainable”. This is not the same thing as ecological
“sustainability” that relates to the use of resources in an environmentally sound way. Here, the
term “politically sustainable” refers to the ability of the platform business model to survive in the
face or political pressures against it. See lectures and reading materials in week 7 and week 8
for a precise understanding of these political pressures.
A strong essay on this topic will utilise a broad range of scholarly sources on relevant topics.
You can visit the readings lists of the relevant modules for a starting place for these, however it
is expected that you will do your own research to build this theoretical base for both the
theoretical and case-based elements of your essay. There is no set number for how many
scholarly sources you should cite, as succeeding in the relevant rubric item relates more to the
quality of your sources and how well us use them, rather than how many you cite. However, as
a guide you should note that a strong essay of this length will cite approximately 8-10 good
quality scholarly sources in addition to case based sources (which may be non-scholarly).
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Assessment Criteria
This assessment will measure your ability to:
Construct solutions based on comprehensive theoretical knowledge (20%)
Evaluate and integrate existing ideas, engaging critically (20%)
Clarity and effectiveness of argument, prose, and structure (20%)
Evaluate the implications of technology at various scales (20%)
Use correct referencing of all sources using in-text citations and an alphabetised reference list
(20%)
Note that these are the same criteria as Assignment 1.
Learning Outcomes
The targeted Course Learning Outcomes for this assessment are:
CLO1: Articulate and apply the core concepts and theories in the political economy of
international business.
CLO2: Integrate the key historical developments in international political economy so as to
contextualise and respond to current issues and problems in international business.
CLO3: Critically analyse and synthesise your conceptual knowledge of how international
business and organisations impact on politics, culture and economics.
CLO4: Develop independent and critical research skills to synthesise theoretical and empirical
data relating to real world issues of international political economy and the role of international
business therein.
Referencing guidelines
Use RMIT Harvard
(https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-
printing) referencing style for this assessment.
You must acknowledge all the courses of information you have used in your assessments.
Refer to the RMIT Easy Cite
(https://www.lib.rmit.edu.au/easy-cite/) referencing tool to see
examples and tips on how to reference in the appropriated style. You can also refer to the library
referencing page for more tools such as EndNote, referencing tutorials and referencing guides for
printing.
Academic integrity and plagiarism
Academic integrity
(https://www.rmit.edu.au/students/student-essentials/assessment-and-
results/academic-integrity) is about honest presentation of your academic work. It means
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acknowledging the work of others while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have
quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your
assessment through the appropriate referencing methods. Any copied text must be presented
in quotation marks AND be accompanied by a reference.
Provided a reference list of the publication details so your reader can locate the source if
necessary. This includes material taken from Internet sites
If you do not acknowledge the sources of your material, you may be accused of plagiarism
because you have passed off the work and ideas of another person without appropriate
referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
Failure to properly document a source
Copyright material from the internet or databases
Collusion between students
For further information on our policies and procedures, please refer to the University website
(https://www.rmit.edu.au/students/student-essentials/assessment-and-results/academic-integrity) .
Assessment declaration
When you submit work electronically, you agree to the assessment declaration
(https://www.rmit.edu.au/students/student-essentials/assessment-and-results/how-to-submit-yourassessments) .
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Assessment Task 2: Long Individual Essay: Industry Case Study
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POLITICAL ECONOMY OF GLOBAL BUSINESS (24 50)
Assessment Task 2: Long Individual
Essay: Industry Case Study
I have read and agreed to the collection notice and privacy policy
GO TO CADMUS
Due: 2024年9⽉27⽇ 星期五 GMT+8 下午9:59
Weighting: 40% of the unit
Word limit: 2,000 words excluding references
Referencing: Harvard style
Political Economy of Global Business AT2 2023
Criteria
Ratings
Pts
Constructs
solutions
based on
comprehensive
theoretical
knowledge
(#AoL3a
Adaptive).
20 to >16.0 Pts
HD
16 to >14.0 Pts
D
14 to >12.0 Pts
C
12 to >10.0 Pts
P
10 to >0 Pts
N
Evaluates
theoretical
constructs and
their application
in multiplke
frameworks to
develop
solutions to
problems.
Relates
theoretical
constructs to
develop
solutions to
problems
Describes the
theoretical
concepts.
Identifies the
theoretical
concepts.
Fails to
align
solutions
with
relevant
theoretical
constructs.
Evaluate and
integrate
existing ideas,
engaging
critically
(#AoL6
Critically
20 to >16.0 Pts
HD
16 to >14.0 Pts
D
14 to >12.0 Pts
C
12 to >10.0 Pts
P
10 to >0 Pts
N
Evaluates
diverse
information
sources and
explains how it
Applies skills to
synthesise
information
from diverse
sources to build
Combines
diverse
information
sources
improve
Identifies
diverse
information
sources.
Fails to
amalgamate
diverse
information
sources.
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20 pts
20 pts
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Engaged).
can be used to
build
comprehension
and
understanding.
comprehension
and
understanding.
comprehension
and
understanding.
Clarity and
effectiveness
of argument,
prose, and
structure
20 to >16.0 Pts
HD
16 to >14.0 Pts
D
14 to >12.0 Pts
C
12 to >10.0 Pts
P
10 to >0 Pts
N
Presents a
clear and
consistent
argument
throughout the
piece which is
exceptionally
well nuanced,
sophisticated
and thoroughly
explained via
an efficient and
well-sequenced
structure.
Presents a
clear and
consistent
argument
throughout the
piece with fits
the research
task; structure
allows for a
well-sequenced
explanation of
argument.
Presents a
satisfactorily
clear and
consistent
argument in
response to the
research task,
but some
implications are
neglected
and/or underdeveloped.
Presents an
argument in
response to the
research task,
but argument is
either applied
inconsistently
or does not
clearly match
research
question.
Does not
present or
maintain a
clear
argument in
response to
the core
research
question;
structure
does not
allow for
balanced
approach to
research
task.
Evaluates the
implications of
technology at
various scales
(#AoL4
Digitally Adept)
20 to >16.0 Pts
HD
16 to >14.0 Pts
D
14 to >12.0 Pts
C
12 to >10.0 Pts
P
10 to >0 Pts
N
Critically
analyses the
impact and
implications for
businesses in
global contexts.
Describes the
implications
technology has
on businesses
of different
scales and
contexts.
Outlines the
impact of
technology on
business
contexts and
the implications
for business.
Defines the
impact of
technology in
business
contexts.
Fails to
express
insight into
the impact
of
technology
in business
contexts.
Correct
referencing of
all sources
using in-text
citations and
an
alphabetised
reference list
20 to >16.0 Pts
HD
16 to >14.0 Pts
D
14 to >12.0 Pts
C
12 to >10.0 Pts
P
10 to >0 Pts
N
Flawlessly
consistent and
stylistically
appropriate
referencing in
both the in-text
Adheres to the
correct
referencing
style with minor
omissions,
errors, and
Adheres
generally to the
correct
referencing
style, but
includes some
Some attempt
to follow the
correct
referencing
style, but with
numerous
Literature is
not cited in
a consistent
and clear
way; in-text
references
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20 pts
20 pts
20 pts
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