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80
B
Rubric: Week Two – Social Media Paper
A-to A
90-100%
B-to B
80-89%
Learner thoroughly researched and analyzed the incident involving a misuse
of social media for posting company information including the nature of the
incident and the outcome of the incident.
Learner assessed the challenges and implications for companies that use
social media to communicate with public and stakeholders.
Learner identified solutions to overcome these challenges and implications of
using social media to communicate with the public.
Learner correctly identified the U.S. Securities and Exchange Commission’s
(SEC) position on public companies’ use of social media for company
communications and provided analysis on why the SEC has adopted this
position.
All contributions were substantive, relevant, and demonstrated critical
thinking.
The paper has a clear purpose; addresses all aspects of the assignment.
The paper makes its case through logical ideas.
Mechanics of writing are strong; few if any errors.
Assignment cites sources using style appropriate to the discipline.
Learner researched the incident involving a misuse of social media for posting
company information including the nature of the incident and the outcome of
the incident.
Learner explained the challenges or implications for companies that use social
media to communicate with public and stakeholders but not both the
challenges and implications.
Learner identified solutions to overcome these challenges and implications of
using social media to communicate with the public.
Learner correctly identified the U.S. Securities and Exchange Commission’s
(SEC) position on public companies’ use of social media for company
communications.
The majority of the contributions were substantive, relevant, and
demonstrated critical thinking.
The paper has clear purpose but may not address all aspects of the
assignment.
The paper makes its case although at times logic may be weak.
000
000
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