CocaCola CSR Issues

Write the introduction for a paper. It should be one page. DO NOT USE AI.

• Briefly describe the company, its industry, and its products/services.
• Describe the current CSR issues for the industry and the company.

CSR Issues:

1. Overconsumption of water

2. Single-use plastic

3. Marketing of unhealthy products

The attached documents have info about the company for reference. Reference any sources used. Reference the document “Analysis Cocacola” section B for detail descriptions of the CSR issues.

Analysis, Recommendations, and Success Metrics
Instructions: After this assignment, your team will have a draft list of recommendations and success metrics for the company. Work through Section A. In
Section B, use the results to complete a short table for each CSR issue and opportunity identified. Submit this file via Canvas before the deadline.
SECTION A: Recommended workflow
1.
Gather, examine, and analyze all relevant and important information about the industry, the company and the company’s corporate social responsibility
(CSR) performance over time. (Much of what you need should be in the work your team has done independently and in previous team project
assignments.) Look for patterns and trends. Compare current data on the company with historical trends. Look for any data that goes against your
expectations. Identify the assumptions your team is making.
2.
Do a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company’s CSR. A SWOT analysis can help your team see the current
state of CSR at the company and help you develop recommendations for the company. Strengths and Weaknesses are internal, while Opportunities and
Threats are external. For example, an action the company could take to eliminate or improve a weakness is not an opportunity. It is simply an action that
the company could take related to the listed weakness.
a. Strengths (internal) – list here the things the company does well in CSR.
Control over suppliers, brand representation, global reach, large amount of products offered
b. Weaknesses (internal) – list the things the company does not do well in CSR or does not do as well as its competitors do.
over usage of water, dependency on plastic packaging, health concerns (high amount of sugar per serving)
c. Opportunities (external) – changes occurring outside the company that the company could take advantage of to improve its CSR, such as changes in
regulations, social changes, technological advancements, government incentive programs and funding.
Expansion of ready-to-drink coffee beverage market, Coconut water market is expected to reach US$8.3 billion by 2023, Savory snack market will see
tremendous growth over the next 3 years
d. Threats (external) – factors that could result in setbacks or deterioration in the company’s CSR efforts. These factors are usually outside the
company’s control. They include things like trends in the market and society, government regulations, economic downturn s.
Changing consumer preferences, environmental concerns, technological disruptions, health and safety concerns
3.
Quantitatively and qualitatively consider how the company’s CSR performance compares to that of its competitors. Is the company an industry leader, a
laggard, or somewhere in between? The answer is likely to vary depending on the CSR initiative or issue, e.g., social (labor relations, worker health, and
safety, DEI, etc.), environmental (water consumption, pollution, greenhouse gas emissions, etc.), or governance (ethics, policy making, auditing, etc.). List
your results here.
CSR efforts include comprehensive initiatives in diversity, equity, and inclusion, labor relations, community engagement, env ironmental sustainability,
and governance.
In environmental issues such as water consumption, Coca-Cola is higher than its competitors with Coca-Cola consuming 183,616 megaliters while Pepsi
consumed 30 billion liters in 2022. With social CSR issues, Coca-Cola is in between in terms of child labor, Nestle could be considered the leader.
4.
Working as a team, brainstorm1 the CSR issues and opportunities for the company and its industry. (Your understanding of the issues and opportunities
should be greater now than it was several weeks ago when you completed the CSR Issues and Research Plan assignment.) Enter yo ur list of issues and
opportunities here.
Their issues include the environmental impact, health concerns, fair labor practices, and political disruption. These can be changing into opportunities
including sustainable packaging, a larger product diversity with health-friendly options, renewable energy used in manufacturing and distribution
processes, and increased workplace diversity requirements.
5.
Evaluate the results of the team’s brainstorming. Pare down the list of issues and opportunities by combining items or elimin ating them. When you finish
this, the list should be at least three and not more than eight issues/opportunities. (You will pare it down further over the next week.) Enter your pareddown list of issues and opportunities here.
–
1
Using sustainable packaging
Health concerns
Fair labor practices
Increase renewable energy use
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a p rompt. Stress is typically placed on the volume and
variety of ideas, including ideas that may seem outlandish or “off-the-wall”. Brainstorming does not include evaluation of the ideas. That is a separate step after brainstorming.
–
6.
Limit overconsumption of water
Identify additional research and data collection needed. List here the research and data with the team member(s) responsible for completing the work
and the deadline.
Further research and develop recommendation ideas and finalize statistics to be used for analyzing each CSR issue.
Overconsumption of water – Ashley Rubio, David
Single-use plastic – Kate, Yuqian Ma
Marketing of unhealthy products – Shelly, Megety
7.
Consider changes in public policy that would impact an issue or opportunity and assess the likelihood of and timeline for pot ential changes. Also consider
market trends, changing customer preferences, technological advancements, and any other factors that may impact the company’s CSR issues and
opportunities. List your observations here.
Some changes in public policy that could cause an issue or opportunity could include new regulations over plastic packaging, especially with growing
societal concern for climate change, causing Coca-Cola to implement new recyclable packaging systems and reduce the overall waste caused by their
company. Another possibility is new health and safety regulations, including an issue for Coca-Cola that may force them to change their recipe.
SECTION B
Information to include in the Issue/Opportunity tables below:
Issue/Opportunity
Analysis
Recommendation(s
)
Success Metric(s)
Stakeholders
Overconsumption of water
Coca-Cola’s operations in water-scarce regions have been criticized for their high water consumption. There is a pattern of community
backlash and negative media coverage related to water usage, especially in drought-prone areas.
Implement advanced water-efficient technologies across all production facilities.
Reduce overall water usage by 25% over the next five years, measured in liters per product produced.
Farmers, NGOs, Government, and regulatory bodies, Coca-Cola’s shareholders and investors, employees, communities that are affected
by the overconsumption of water
Data/Information
to be collected
Collect data on the total volume of water used in Coca-Cola’s production processes across all facilities.
Responsible: Sustainability Team.
Deadline: 3 months.
Issue/Opportunity Single Use Plastic
Analysis Coca-Cola’s reliance on single-use plastic bottles has contributed significantly to plastic pollution, garnering negative attention from
environmental groups and the media.
Recommendation(s) Increase the use of recycled materials in packaging and develop alternative sustainable packaging solutions.
Success Metric(s) Achieve 50% recycled content in plastic bottles by 2025.
Stakeholders consumers, NGOs, Government regulations, Local Communities, Investors
Data/Information to Collect data on the total amount of plastic used in Coca-Cola’s packaging globally.
be collected Responsible: Sustainability Team.
Deadline: 3 months.
Issue/Opportunity
Analysis
Recommendation(s
)
Success Metric(s)
Stakeholders
Data/Information
to be collected
Marketing of unhealthy product
Stakeholders range from consumers and health advocacy groups to regulatory bodies and the company itself. Research consistently
links high consumption of sugary drinks like Coca-Cola to several health problems, including obesity, type 2 diabetes, and cardiovascular
diseases. There is a growing trend among consumers towards healthier dietary choices, which includes a decline in the consump tion of
sugary sodas. A major barrier to addressing these health concerns is the conflicting interests between corporate profits and public
health objectives. Coca-Cola’s substantial influence over health research and its marketing power make it difficult to shift public
perception and consumption habits. Regulatory changes, like proposed soda taxes and size limits, face strong lobbying from the
industry. Legislation such as soda taxes or bans on large-size sodas, like the one proposed in New York City, aim to curb sugary drink
consumption. These regulatory measures directly impact Coca-Cola’s business model.
Reduce advertisements to children, including through advertisements on movies and TV shows marketed for children. Stop
advertisements on platforms made for children such as “YouTube Kids” to honor the company’s pledge to not market to children under
the age of 12. Develop alternative healthier formulas for the product.
30% decrease in annual advertising budget for the unhealthy product within two years.
Consumers, Health advocacy groups, regulatory bodies, the company itself, and investors.
Collect detailed data on the nutritional content (sugar, fat, calorie count, etc.) of all products marketed by Coca-Cola.
Responsible: Product Development Team.
Deadline: 2 months.
Company Data
Coca Cola
Competitor Data for Pepsi
Competitor Data for Dr. Pepper
Competitor Data for Nestle
2023
2022
2021
2023
2022
2021
2023
2022
2021
2023
2022
2021
Total Revenues $ 45,754
Total Expenses $ 35,040
Net Income $ 10,714
$ 43,004
$ 33,462
$ 9,542
$ 38,655
$ 28,884
$ 9,771
Total Revenues $ 91,471
Total Expenses 82,397
Net Income
9,074
$ 86,392
77,482
8,910
$ 79,474
71,856
7,618
Total Revenues $ 14,814
Total Expenses $ 12,633
Net Income $ 2,181
$ 14,057
$ 12,622
$ 1,435
$ 12,683
$ 10,538
$ 2,145
Total Revenues $ 92,998
Total Expenses 81,489
Net Income
11,509
$ 94,424
84,828
9,596
$ 87,088
69,892
17,196
2022
2021
2022
2021
2022
2021
2022
2021
Common metrics by Category
Environmental (E)
1. Greenhouse Gas (GHG) Emissions:
Total GHG emissions (Scope 1, 2, and 3)
Scope 1 GHG emissions
Scope 2 GHG emissions
Scope 3 GHG emissions
Carbon intensity per unit of revenue or production
Emissions reduction targets
Performance to date since announcement of
Analysis of performance to date, e.g., on track to
2. Energy Consumption:
Total energy consumption (electricity, gas, etc.)
Energy consumption
Renewable energy use
3. Water Usage:
Total water consumption
Water usage intensity
Water recycling and conservation efforts
4. Waste Management:
Total waste generated
Total waste generated
Waste recycling rate
Hazardous waste management
5. Biodiversity and Habitat Protection:
Conservation measures for biodiversity
Habitat restoration efforts
Impact assessments on local ecosystems
Social (S)
1. Diversity and Inclusion:
Workforce diversity (gender, ethnicity, etc.)
e.g., workforce percentage by gender
Women
Men
e.g., executives percentage by gender
Women
Men
e.g., workforce percentage by race
African American and Black
Hispanic American and Latinx
Inclusion initiatives and programs
Pay equity assessments
Skills development and career progression
2. Labor Practices:
Occupational health and safety performance
Employee turnover rate
Employee satisfaction
Fair labor practices and compliance
3. Community Engagement:
Community investment and philanthropy
Community participation and involvement
Stakeholder engagement initiatives
Employee volunteer program participation
Contributions to local economic development
4. Product Safety and Quality:
Product safety incidents and recalls
Quality control measures
Customer satisfaction ratings
Customer retention rate
5. Human Rights:
Human rights policies and adherence
Supply chain due diligence for human rights
Conflict-free sourcing
Governance (G)
1. Board Composition and Structure:
Board diversity and independence
Women
Men
CEO/Chair duality (same person in both roles)
Units of Measure
2023
########
324,804
1,606,445
8,382,431
0.129
MT of CO2e
MT of CO2e
MT of CO2e
MT of CO2e
metric tons CO2e per million
2023
61.3
3.5
0.8
57
million metric tons
million metric tons
million metric tons
million metric tons
(e.g., per unit of output, dollar
of revenue, dollar of profit)
(e.g., percentage of total
(e.g., per unit of output, dollar
of revenue, dollar of profit)
(e.g., percentage of total
183,616 170,358
1.79
1.81
291B liters 293.3B liters
megaliters
Liters of water used per liter of
water returned to
(per unit of….)
Units of Measure
Units of Measure
2023
2022
2021
32
million metric tons
(per unit of….)
1.3
Units of Measure
MTCO2E
MTCO2E
MTCO2E
MTCO2E
MTCO2E
30
2023
######## ######## ########
260,934 298,188 294,455
225,680 258,310 231,493
######## ######## ########
(e.g., per unit of output, dollar
of revenue, dollar of profit)
(e.g., percentage of total
80%
billion liters
(per unit of….)
billion liters of water
Units of Measure
29
Units of Measure
MTCO2e
MTCO2e
MTCO2e
MTCO2e
######## ######## ########
3,160,000 3,270,000 3,380,000
310,000 740,000 1,400,000
######## ######## ########
gigajoules
######## ######## ########
gigajoules
gigajoules
7326M
7463M
1.82
1.82
liters
liters of water per liter of
Million cubic meters
(per unit of….)
1.1
(per unit of….)
2023
2022
2021
Units of Measure
2023
2022
2021
Units of Measure
43%
57%
44%
43%
56% 57%%
percentage
percentage
19%
80%
18%
81%
percentage
percentage
percentage
percentage
39%
39%
61% 61.3%%
percentage
percentage
41%
59%
44%
56%
43%
57%
percentage
percentage
31%
68%
28%
71%
percentage
percentage
percentage
percentage
22%
15%
percentage
percentage
9%
10%
8%
10%
percentage
percentage
19%
21%
19%
21%
percentage
percentage
74
82
71
80
percentage
percentage
percentage
percentage
percentage
percentage
percentage
percentage
percentage
percentage
percentage
percentage
Units of Measure
percentage
percentage
2023
2022
2021
Units of Measure
percentage
percentage
39
2023
2022
2021
2023
2022
2021
(per unit of….)
percentage
percentage
percentage
percentage
43.9
1.18
44%
43%
56% 57.1%%
percentage
percentage
47.2
8.7
percentage
percentage
21%
14.80%
2023
75
86
2023
2022
2021
33
67
32
68
29
71
Units of Measure
percentage
percentage
2023
2022
2021
Units of Measure
percentage
percentage