CLA 2 Comprehensive Learning Assessment 2 – CLO 4, CLO 5, CLO 6
CLA-2 should be the assiduity of your PA1, CLA1 and PA2.
Demographic variables are broadly acclimated by marketers to apprentice about their customers’ differences in
terms of age, income, gender, generations…etc. address a minimum of 7 pages APA formatted paper
discussing the differences amid bearing Y (Gen Y) and bearing Z (Gen Z) in agreement of
their arcade behavior, affairs habits, and attitudes against brands and companies.
Gen Y: Gen Y, or Millennials, were built-in amid 1980 and 1994. They are currently between
25-39 years old.
● Gen Y.1 = 25-29 years old (31 actor bodies in U.S. as of April, 2020)
● Gen Y.2 = 29-39 (42 actor bodies in U.S. as of April, 2020 )
Gen Z: Gen Z is the newest bearing to be called and were built-in amid 1995 and 2015.
They are currently amid 4-24 years old (nearly 74 actor in the U.S.)
How would you use Hofstede Cultural Dimensions to apprentice about bearing Y and Z in different
cultures?
Please accomplish abiding accommodate a abrupt allegory amid Generational amount to the Hofstede cultural
dimension
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