BUSINNESS COMMUNICATION Business communication it is the communication between the people in the organisation for the purpose of carrying out the business activities. It is a process of exchange of facts, ideas, opinions and as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. Communication adds meaning to human life. It helps to build relationship and fosters love and understanding. It is two types of communication formal and informal.
FORMAL COMMUNICATIONS- example of formal communication are board meetings , letters. They are formal methods because when we using them we have to use specific formats and follow rules INFORMAL COMMUNICATIONS-example of informal communication are conversations , emails and text messages . Informal communications do not follow any prescribed conventions or formats and often happen spontaneously. I talked about types of communications used by Tesco Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom.
Related reading: Tesco Communication With Customers
Tesco is the fourth-largest retailer in the world measured by revenues, after Wal-Mart, Carrefour and Metro. The second-largest measured by profits after Wal-Mart. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand. There are few types of communication; verbal, written, on- screen, web-based, multimedia. VERBAL-FACETO FACE -Nothing can replace the value of face-to-face communication.
It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Tesco customers communicate with the staff members they can ask questions if they don’t understand the instructions clearly. Effectiveness of meetings: When there’s an issue that requires a decision, you’re able to reach a consensus more quickly. When there are many people in a meeting, there’s more energy and opportunities to participate and creatively contribute. Oftentimes there’s also a synergy that’s achieved which ignites discussion and innovative thinking.
You can brainstorm more easily and solve a handful of problems Nonverbal communication: Someone who is frequently checking their watch or yawning, would tell you very easily that it’s time to wrap things up or make an effort to change the quality of your voice to be more engaging (or at least change the subject. ) And the very opposite is also true; if colleagues are smiling, nodding or leaning forward, you know that they’re invested and have their buy-in. There isn’t much guesswork involved. A personal touch:. There’s a feeling of community because we’re better able to socialize and interact with one another.
We quickly build a bond that sets the foundation for trust and ultimately, lasting business relationships. WRITTEN –LEAFLETS-Written communication has great significance in today’s business world. Effective written communication is essential for preparing worthy promotional materials for business development. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Written communication helps in laying down apparent principles, policies and rules for running of an organization.
Leaflets- this type of communication in Tesco is that one can get all the information from a Tesco leaflet that he or she needs and can verify back to it if he or she did not understand the information clearly. And also a good thing because staff can easily give customers written documents that might be more helpful for people who don’t understand some staff members English accent and etc. ON- SCREEN AND MULTIMEDIA; for example TV- a large number of people can watch the presentation for example promotions or if there is any discounts or and new system introduced by the organisation.
Multimedia information can be text, graphics, audio, animation, video, data and many more. It is media and content that uses a combination of different content forms. Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerised and electronic devices, but can also be part of a live performance. WEB BASED-ADVERS-This communications are a very common thing in the retail industry. Retailers find this way of Selling or Advertising a product or even displaying a upcoming product.
This is beneficial to Tesco because Tesco don’t need to take up storage in there stores the products can be directly sent form a warehouse and there’s much more of a chance of a customer noticing it on a internet site than walking past it in a store. NON-ELECTRONIC METHODS FOR COMMUNICATION-Non electronic methods of communication are ways of communicating through non-electronic sources such as letters, reports, memorandums, etc. Before the invention of electricity, Communication was slow and difficult. Some messages took days, weeks and even months to arrive to its destination.
It was also not as effective and less people were able to receive these messages at once. There four different non-electronic types of communication verbal, non-verbal, memo and letter. -MEMO; an internal form of communication and used for short messages. This is usually not a signed document. -REPORT; a common written communication in a business. The task might be given a formal reply depending on what task has been given. PUBLICITY MATERIALS; this can come in many forms. It is used to attract attention, inform and enhance corporate image. INVOICE; this document is to confirm the details on goods purchased and details on the payment. ELECTRONIC METHODS FOR COMMUNICATION-electronic methods of communication are to using the computer to communicate with some one half around the world e. g-electronic fax also facebook chatting with other via the use of the internet or as simple as using your cell phone to communicate with others. Popular form of electronic communication is email, which is a more formal way of sending messages to others. This form of communication is more popular is school, business and even with family.
It can range in form from a formal letter to a few quick phrases to just a picture. One of the oldest forms of electronic communication is the telephone. Not a lot of people consider the telephone electronic but it still uses electricity to change our voice into electronic signals from one device to another. Electronic methods of communication; -TOUCH SCREENS; is computer technology which is used by customers to touch certain areas of the screen. -TELEPHONE CALLS; it is a method of fast communication through a telephone handset. DVD; is the video medium of choice for business these day( can be used to show presentations to staff) -FAX; it is a method that needs a reproduction machine and telephone line to send pictures and documents. WEBSITE; a site that can be found on the world wide web ELECTRONIC AND NON-ELECTRONIC METHODS FOR COMMUNICATION WITH DIFFERENT TYPES OF AUDIENCE: * Age and attention p Most people who are younger can concentrate for less time whereas older or more educated people can focus or listen for a longer period of time.
Younger people respond more to videos, images and PowerPoint presentations, whereas older people can read for a long time such as reports etc. * Age, gender and ethnicity To illustrate your explanations, it’s a good way to interact with the audience by reflecting on their ethnic background, interest and their experiences. Also draws from the experiences of men and women in a positive ways. * Readability It is important to know who your audience are, this is looking at younger or older people.
Younger people may prefer to have simple language than something that is difficult to understand, but older people may understand the language of technical terms, phrases and jargons. * Interest Most people lose interest so it important to get key points across quickly and explain the topic that is related to the audience. Sometimes to be humorous can help to maintain interest but if no-one laughs at your joke then it will put off the audience, so it is important to know when to be funny. Also to interest your audience you can put up some activity for them to do and this will help them engage with you.