Business Question

BUSI 691ASSURANCE OF LEARNING EXERCISE: CONCIERGE AND DIRECT PRIMARY CARE
MODELS ASSIGNMENT INSTRUCTIONS
OVERVIEW
Concierge and Direct Primary Care models are relatively new business model options. Concierge
medicine practices charge patients a flat fee either on an annual basis or monthly. Concierge
models provide enhanced services and greater access to care. Direct Primary Care (DPC) models
charge a monthly or annual fee to the consumer for enhanced access and services. DPC models
do not bill insurances. Both models derive most of their revenues from membership fees.
INSTRUCTIONS
You will read the case study “Move to Concierge Model or a Direct Primary Care-Medicine
Business Model?” in the Walston Strategic Healthcare Management: Planning and Execution
course text. You will then write at least a 5-page paper in current APA format that clearly
addresses the advantages and disadvantages of business models for primary care physicians and
describes its value, input, processes, and revenue changes. To accomplish this, you will address
the case questions presented in the assignment below. Your answers must be supplemented with
research from your course textbooks (Walston – Strategic Healthcare Management: Planning
and Execution, and Wayland & McDonald – Strategic Analysis for Healthcare: Concepts and
Practical Applications), peer-reviewed articles, and other quality sources.
In your paper, please answer the following questions:
1. What are the advantages and disadvantages of the General Medical Clinic moving its
primary care physicians to concierge or DPC models?
2. How would General Medical Clinic’s business model need to change if it moved to either
model? Specifically, how would its value, input, processes and revenues change?
3. Given the direction of healthcare, what would you recommend if you were Michael?
The following items must be included:
•
•
•
•
Minimum of 5 scholarly, peer-reviewed references published with last 5 years
Course textbook must be used to support your responses in the paper
Use proper grammar and spelling
Correct APA format is required
o Answers must not be numbered; you must use titles and subheadings to guide the
reader through the narrative
o Remember to write in 3rd person
Submit to the assignment link by 11:59 p.m. (ET) on Sunday.
Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.
Assurance of Learning Exercise: Concierge and Direct Primary Care
Models Grading Rubric | BUSI691_D01_202430
Criteria
Ratings
Strategic
55 to >50 pts
Assessment
Advanced
Points
50 to >45 pts
45 to >0 pts
0 pts
Proficient
Developing
Not Present
Clearly
addresses the
advantages and
disadvantages
of business
models for
primary care
physicians and
describes its
value, input,
processes and
revenue
changes.
Addresses the
advantages and
disadvantages of
business models for
primary care
physicians without
minimal description of
how the models
provide value, input,
processes and
revenue changes.
Minimally addresses the
advantages and
disadvantages of business
models for primary care
physicians and/or
sufficiently describes how
the models provide value,
input, processes and
revenue changes.
Does not address the
advantages and
disadvantages of
business models for
primary care
physicians nor
sufficiently describes
how the models
provide value, input,
processes and
revenue changes.
Supported
by Current
Literature
and Industry
Best
Practices
50 to >45 pts
45 to >41 pts
41 to >0 pts
0 pts
Advanced
Proficient
Developing
Not Present
All 5 supporting
references are
scholarly and
are within the
last 5 years.
The course
textbook is
included.
Biblical
integration is
present and
provides strong
supportive
detail.
Most of the supporting
references, excluding
the textbook, are
scholarly and/or are
within the last 5 years;
and/or fewer than 5
references are
included. The course
textbook is included.
Biblical integration is
present with moderate
support.
Some of the supporting
references, excluding the
textbook, are scholarly
and/or have been peer
reviewed within the last 5
years; and/or fewer than 4
references are included.
The course textbook is not
included; and/or Biblical
integration is present but
lacks supportive
application.
Less than half of the
supporting references
are scholarly and/or
have been peer
reviewed within the
last 5 years; and/or
fewer than 3
references are
included. The course
textbook is not
included. Biblical
integration is not
present.
Page
Length
15 to >13 pts
13 to >12 pts
12 to >0 pts
0 pts
Advanced
Proficient
Developing
Not Present
Explained in at
least 5 pages.
Explained in 3-4
pages.
Explained in 2 pages.
Explained in one or
fewer pages.
15 to >13 pts
13 to >12 pts
12 to >0 pts
0 pts
Advanced
Proficient
Developing
Not Present
No APA
formatting
issues are
identified.
One or two APA
formatting issues are
identified.
Three to five APA
formatting issues are
identified.
Six or more APA
formatting issues are
identified.
APA
Formatting
55 pts
50 pts
15 pts
15 pts
Assurance of Learning Exercise: Concierge and Direct Primary Care
Models Grading Rubric | BUSI691_D01_202430
Criteria
Ratings
Grammar
15 to >13 pts
and Spelling
Advanced
No grammar
and/or spelling
issues are
identified.
Points
13 to >12 pts
12 to >0 pts
0 pts
15 pts
Proficient
Developing
Not Present
One or two grammar
and/or spelling issues
are identified.
Between three and five
grammar and/or spelling
issues are identified.
At least six grammar
and/or spelling issues
are identified.
Total Points: 150