Business Question

Requirements:

This is an individual course assignment. You are required to write a well-researched essay (see the following links on how to prepare and structure an essay https://www.sheffield.ac.uk/ssid/301/study-skills/…, http://www.sheffield.ac.uk/ssid/301/study-skills/w…, & https://prezi.com/wcvdp88w7hee/essay-structure-and…) on the following subject:

Please, identify a multinational enterprise which has succeeded in offering its product/service in a number of international markets. Drawing on relevant theories and empirical evidence, you need to examine the company’s current global operation, and provide analysis, conclusions, and recommendations with respect to the questions outlined below.

In this essay, you are expected to discuss the following questions:

How and why does globalization matter for the company’s foreign investment and operation?

How does the company leverage its resources and capabilities in the process of internationalization?

In your opinion, what are the relevant challenges for your case company moving forward? Suggest ways that you believe the case company may address those challenges?