Business Article

In Chapter 4, Global Communication and Diversity, cultural intelligence is described as important for global businesses to develop and be successful beyond borders.

Assignment 1 is an article review of global communication. Read a magazine article about a global business that includes issues about cross-cultural differences. Use the following online sources for an article:

• BloombergLinks to an external site.
• Time MagazineLinks to an external site.

After reading an article about global business, address the following:

1. Article information: article name, source, date/edition, pages, web address
2. Summary: a short summary of the article (one half-page)
3. Cultural lessons: one paragraph that describes one or two aspects of culture that are illustrated by the article

Grading Rubric:

Followed APA format appropriately. Provided at least three (3) scholarly citations from one article. Article information provided.

Contained the appropriate article topic and background based on the chosen news/articles. Provided an excellent introduction.

Provided a well-written and thoughtful conclusion.

Provided excellent content and demonstrated an understanding and analysis of global and cross-cultural differences. Emphasized the importance of recognizing global and cross-cultural differences. The paper was within one to two pages in length.