Attempting to Keep Supply Ahead of Demand

please see attached 

178 I CH APTER 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform

CASE STUDY

Al

n 2020, the amount of Internet traffic generated by YouTube alone is greater than
the amount of traffic on the entire Internet in 2000. Because of video streaming
and the explosion in mobile devices demanding high-bandwidth applications,
Internet traffic has more than quadrupled since 2011 and is predicted to double

from 2019 to 2022 (see Figure 3.18). Internet video is now a majority of Internet traffic
and will reach over 82% by 2022, according to Cisco. Mobile platform traffic is expected
to gro,v sevenfold bet,veen 2017 and 2022. Cisco estimates that annual global Internet
traffic will be around 4.8 zettabytes in 2022: that’s 4,800 exabytes, or, in other words,
48 ,vith 19 zeroes behind it!

FIGURE 3.18 THE GROWTH OF INTERNET TRAFFIC

5000

4000

3000

2000

1000

How big is an exabyte?

1 exabyte is equivalent to
100,000 times all the printed
material in the U.S. Library of
Congress ( commonly estimated
to be about 10 terabytes)

4.8 zettabytes “‘­
•

3.8 zettabytes “‘­
•

3.0 zettabytes “‘­

•
2.4 zettabytes “‘-/

1.9 zettabytes “‘- /•

1.5 zettabytes “‘- /•

/.
/.

====-==•�·
.�•=-

0 I I I I I

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

SOURCES: Based on data from Cisco, 2018.

PLEASE READ AND ANSWER 3 QUESTIONS AT THE END. 5-7 SENTENCES PER
QUESTION.THANK YOU

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