CMN 140 Recognizing Immediate Effects Worksheet

EXERCISE 3.2RECOGNIZING IMMEDIATE EFFECTS
Think about the differences among cognitive, belief, attitudinal, physiological, emotional, and
behavioral effects. Then think about what has happened to you in your life after particular
media exposures.
On a blank sheet of paper, divide the page into six rows, labeling them cognitive, belief,
attitudinal, physiological, emotional, and behavioral effects.
For each row, see if you can list at least two effects that have happened to you immediately
after being exposed to the media. Name the immediate effect, and then describe a specific
example of how the media have affected you or someone you know.
Use the list below to guide your thinking.
Cognitive: Media can immediately plant ideas and information.
Belief: Media can illustrate beliefs that we accept.
Attitudinal: Media can influence our evaluative judgments.
Physiological: Media can arouse or calm you.
Emotional: Media can trigger an immediate emotional reaction, such as fear, attraction,
sadness, and laughter.
Behavioral: Media can trigger behavior.
Exercise 13.2 Recognizing Immediate Effects
Think about the differences among cognitive, belief, attitude, emotion,
behavior, and physiology effects. Then think about what has happened to
you in your life after particular media exposures.
On a blank sheet of paper, divide the page into six rows and label them
cognitive, belief, attitudinal, emotional, behavioral, and physiological.
For each row, see if you can list at least two effects that have happened to
you immediately after being exposed to the media. Name the immediate
effect, and then describe a specific example of how the media have
affected you or someone you know. Use the list below to guide your
thinking.
a. Cognitive: Media can immediately plant ideas and information.
– Change how I perceive a certain cause, as a result of media
exposure
– Black Lives Matter and “looting”; media portrays as very
barbaric, negative perspective when root of action is because
peaceful protests have been historically unsuccessful for
African Americans
– Inform my knowledge of a topic, leading me to believe the information
presented
– When the news reports on a story with an episodic frame, I
have little knowledge of the situation and believe the facts given
to me
b. Belief: Media can illustrate beliefs that we accept.
– Provides me informational evidence that supports my belief
– Statistics for college acceptances, tuition prices
– Makes me change my belief because of empirical evidence
– Spread of COVID-19 and data supporting it
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