CST 11o Thought 6

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In order to be more effective using persuasion in your upcoming persuasive projects study the following two commercials below. For each commercial:

1) Identify and define which technique(s) (ethos, pathos or logos) is being applied in each example.

2)  Secondly, discuss who the “TARGET AUDIENCE” is for each commercial.

3) To what extent is the use of ETHOS, PATHOS or LOGOS you identified impacting/effecting that TARGET AUDIENCE?  Give examples you believe demonstrate “impact” on the audience.

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4) Which commercials based on their persuasive technique applies to you more and why?

Commercial 1:

Paul Harvey Dodge Ram Truck Super Bowl Commercial “God Made A Farmer” on Vimeo

Commercial 2:

Life Call Commercial “I’ve fallen and I can’t get up!” – YouTube

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