Competitive Marketing Analytics

 Assignment 1A – Create a flat file database using Excel Must have 10 records with 5 fields each. Make up the information, or use your classmates; review this link to understandhowto setupExcel:10 http://spreadsheets.about.com/od/datamanagementinexc el/ss/excel_database.htm 

 Assignment 2A – Create a matchkey for two addresses Assignment 2B – Claritas and Zip Code Analysis 

 Assignment 4A – Identify a Zip code and analyze it using census and Claritas data