BUS498- Industry/Firm Report Format

Industry and firm report separate reports  the total not exceeding 3000 (three Thousand) words. The report will be completed and graded as teamwork. The industry aspect of the report consists of researching and analyzing an assigned industry US ICE CREAM. The firm aspect report consists of researching and analyzing an assigned firm in the industry. The report will be broadly evaluated on incisive analysis, the application of appropriate concepts and frameworks, and the logic of arguments (qualitative and quantitative). Exhibits are highly recommended to enhance the text.  Graphics, tables, and bullets will help to make points in the most concise way and to clarify issues discussed in the text. Exhibits should be germane to the analysis and arguments, and should be referenced as appropriate in the text.  Note, however, that the point of the information presented in the exhibits must be covered in the writing of the report.  Please make sure all appropriate materials are referenced, use a broad range of references, and provide current and complete references (title, source, date, etc.).  Each team should have their reports analyzed for plagiarism issues at SafeAssign (through Blackboard). before submitting the report .

General Objective for the combined report covering industry Analysis and firm Analysis.

The main purpose of the projects is to develop your ability to analyze the current trends of an industry and based on these projections identify the future direction of the industry. In addition, it is expected that you will able to generate a strategic plan for the firm assigned to you and use the industry analysis ideas in your strategic plan. The plan should be clear, comprehensive, and forward-looking.  The plan should focus onspecific strategic decisions (i.e., problems or opportunities) facing the company and conclude with a set of strategic recommendations.