A2: Intermediate Applied Report

BEX5060 – Challenges in global agribusiness

BEX5060 – 2024
ASSESSMENT 2 – Intermediate Applied Report
Assessment Criteria
Weighting: 25% of the total marks for the subject
Due Date: September 20, 2024
Word Count:
Maximum 1500
Submission:
Upload report to Moodle
Mode:
Individual
Learning Outcomes Assessed
This task will assess your achievement of all learning outcomes for the unit through an
integrated report.
Assessment requirements
BEX5060 Assessment 2 requires the application of knowledge and analysis based on one of
the three component areas of the unit: Economics, Business & Trade Law, and Global Business
Strategy. Using content drawn from the case on Marou Chocolate, and the relevant readings
for the topic address the specific requirements of one of the component areas below:
A. Economics
1. Will there be any shocks to their supply or demand over the next three years that they need
to plan for now? If so, what changes would you suggest they implement and what will be the
timing of these?
2. Are there any current or potential barriers to trade that will affect the business over the next
3 years? These might be direct effects on the firm itself or indirect effects on their supply chain
or distributors. How will this impact consumers?
3. Is there any evidence to suggest that the firm’s competition might increase in the next 3
years? If so, will there be any effect on the prices it can charge for its goods? Hint: consider if
the firm operates in a perfectly competitive market or are there elements of monopolistic
competition present?
B. Business & Trade Law
Question 1: Analyze the effectiveness of the international trade law system as illustrated in the
provided case study. While your response does not need to be structured in the following way,
your response does need to
a. Identify and evaluate the stated goals of the international trade law system and specific
rules relevant to the case and
b. Critically discuss any successes or failures of the system and its rules as demonstrated by
the case.
In the course of your response, you must use concrete examples from the case study
Question 2: From the perspective of the business featured in the case study: Identify and
analyze how international trade law has influenced or is likely to influence its business
strategies. While your response does not need to be structured in the following way, your
response does need to
a. Examine how specific international trade rules create market access opportunities for the
business and simultaneously how these same rules impose conditions or requirements
that the businesses must meet to capitalize on these opportunities.
b. Critically assess the balance between the potential benefits and the compliance
challenges presented by these trade rules for the businesses in question.
In the course of your discussion, you must use specific examples from the case studies to
illustrate your points, demonstrating how the business has or can navigate both the advantages
and constraints of the international trade law system.
C. Global Business Strategy
1. Apply the CAGE framework to identify and explain specific global opportunities and threats
that may affect the case organisation’s (potential) international activities and/or plans.
2. Apply Bartlett & Ghoshal’s extended typology to identify the existing strategy and formulate
a future (new) international strategy of the chosen case.
3. Conclude with three main strategic priorities that need to be addressed by the case
organisation to effectively execute their new strategy.