Business Question

Module 5:

Case Study Assignment 5.3: Mining for Lies

Unstructured data offers a wealth of business intelligence, but how reliable is the data collected on the web or social media? According to research conducted by Dan Misener of CBC (see Everyone Lies on the Internet, According to New ResearchLinks to an external site.), “people reported lying about all kinds of things — their age, their gender, their appearance, activities, and interests. Of the different types of sites measured, people were most likely, to be honest on social media sites like Facebook. Nearly 32 percent of people said they were ‘always honest’ on social media.” What if anything can be deduced from this research finding? And is it possible to reliably mine for lies online? This case study assignment will explore the social issues associated with these questions.

To complete this assignment, see page 262 in Business Intelligence, Analytics, and Data Science: A Managerial Perspective. In about one paragraph each, address the three questions associated with this case.

To successfully complete this assignment, view the

Case Study Assignment Rubric document.

Download Case Study Assignment Rubric document.

MIS 6305: Business Intelligence: Tools and Concepts
Case Study Assignments Guidelines and Rubric
Overview:
Throughout this course, you will complete case assignments in which you will address application-based questions about real-world scenarios.
Prompt:
To complete each case study assignment, see the assignment details in Blackboard directing you to specific pages in your text, ​Business
Intelligence, Analytics, and Data Science: A Managerial Perspective.​ Then, in about one paragraph each, address the three questions listed in
the text that are associated with the assigned case.
Specifically, your submission will be graded based on the following criteria for each assignment submission:
● Answer all the case study questions thoroughly
● Apply creative or innovative thinking in your responses
● Ensure your responses are viable, given the scenario
● Identify clearly the contributors of key performance management indicators that can help reach effective business decisions
Submission Guidelines​:
Your assignment must be submitted as a Microsoft Word document, three paragraphs in length, with a header that identifies the case title, course
name, your name, and date.
Instructor Feedback:
This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
MIS 6305: Business Intelligence: Tools and Concepts
Rubric
Criteria
Exemplary (100%)
Needs Improvement (75%)
Not Evident (0%)
Value
Completeness
Thoroughly answers all the case
assignment questions.
Answers all the case assignment
questions, but may lack in detail or
clarity.
Does not answer all the assigned
questions.
23
Creativity and
Innovation
Demonstrates sophisticated knowledge
of BI systems through the application of
creative or innovative thinking in
responses.
Responses are somewhat creative or
innovative.
Responses are not creative or
innovative.
23
Viability
Responses are viable.
Responses are somewhat viable.
Responses are not viable.
23
KPIs
Clearly identifies contributors of key
performance management indicators
that can help reach effective business
decisions.
Contributors of key performance
management indicators that can help
reach effective business decisions are
unclear or inaccurate.
Does not identify contributors of key
performance management indicators
that can help reach effective business
decisions.
23
Mechanics
No grammar or spelling errors that
distract the reader from the content. All
sources used are cited using APA Style,
sixth ed.
Minor errors in grammar or spelling that
distract the reader from the content. All
sources used are cited using APA Style,
sixth ed.
Major errors in grammar or spelling that
distract the reader from the content
and/or errors made in citing sources
using APA Style, sixth ed.
8
Total =
100%