Business Question

Study the following quotation and attempt the tasks below:

“Humanity has the ability to make development sustainable- to ensure that it meets the needs of the present generation without compromising the ability of future generations to meet their own needs. The concept of sustainable development does imply limits- not absolute limits but limitations imposed by the present state of technology and social organisation on environmental resources and by the ability of the biosphere to absorb the effect of human activities”.

(World Commission on Environment and Development and Bruntland, 1987, p. 8)

Task A

Drawing on relevant studies, critically discuss the concept of sustainability and its impact on the long-term competitive advantages for organisations. Use examples to illustrate your discussion.

Task B

Critically discuss attributes and capabilities that are necessary for business success in a complex and changing environment.