Building a Brand

Building the Brand
In this research assignment, research a brand Pittsburg Steelers NFL team. Why are they so
valuable? How much are they worth? Are they becoming more valuable? Why? What steps
does a franchise have to take to become more valuable? How do they protect the brand? How
much do the players have to do with their brand? Offer some history and insight into what the
future holds for this brand. 3 pages minimum