Bus 470- Applied business project

The purpose of this assignment is to finalize an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.

Throughout the course, you have completed most of the necessary research and assignments needed to generate the final business proposal. Refer to the “Business Proposal Project Summary” document, as needed. The key sections you will focus on creating are the Executive Summary and the Conclusion/Call to Action.

Using feedback from the assignments in Topics 5-7, create your final business proposal document. Evidence of revision from instructor feedback will be assessed on the final business proposal, which should include each of the sections listed below.

1. Executive Summary (250 words) provides a short summary of the entire proposal so key stakeholders can see an overview of the proposal and understand it without reading the entire document.
2. Purpose Statement (100-250 words) provides clear statement of why the business proposal is being made.
3. Problem Statement (topic one) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment.
4. Data and Research Findings (250-500 words) should include a summary of what you learned from conducting research related to what has already been done to address the organizational problem. This part of the proposal should include the graph/chart/data you collected in Part 2 of the Topic 2 assignment.
5. Proposed Solution (250-500 words) should include a summary of the top three problem solutions you considered to address the problem. In addition to including the graph/chart/data you collected in Part 3 of the Topic 2 assignment, this section should provide a succinct discussion of the pros and cons of implementing each of the top three solutions being considered to address the problem.
6. Stakeholder Analysis and Benefits (500 words, revised as needed from Topic 3 assignment feedback Feedback was that there were no sources so perhaps add a sources here) summarizes all data and information related to the key stakeholders affected by the proposed problem solution along with a summary of benefits to be gained by stakeholders if the problem solution is implemented.
7. Change Management Plan (250-500 words) clearly articulates specific methods and strategies to be utilized to manage organizational changes associated with the selected solution implementation.
8. Implementation Methods (250-500 words) summarize specific strategies that will used to implement the problem solution, including time and costs associated with implementation of the solution.
9. Evaluating Success (250 words) summarize specific measures you will use to evaluate the success of the problem solution.
10. Conclusion/Call to Action (100 words) provides specific steps you would like key stakeholders and sponsors to take in the implementation of the proposed solution.

It is important to include specific data throughout the business proposal. Include statistics that support the problem statement that can be used to establish and track goals; relate to specifics of implementation, timing, and cost; and illustrate stakeholder benefits. The proposal is an internal document that will be read by stakeholders within the organization where the problem exists, so keep this in mind and focus on this audience as you write. Within the Word document, include subsection titles to organize content according to the categories listed above to provide easy reference points for the reader.

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Final Business Proposal – Rubric
Executive Summary
21 points
Criteria Description
Executive Summary
5. 5: Excellent
21 points
Executive summary is thorough and includes substantial explanation and relevant
supporting details
4. 4: Good
17.85 points
Executive summary is complete and provides a clear overview of the proposal.
3. 3: Satisfactory
15.75 points
Executive summary is included but lacks clarity about the proposal.
2. 2: Less Than Satisfactory
13.65 points
Executive summary is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Executive summary is not included.
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Purpose Statement
15 points
Criteria Description
Purpose Statement
5. 5: Excellent
15 points
Purpose statement is thorough and includes substantial explanation and relevant
supporting details
4. 4: Good
12.75 points
Purpose statement is complete and includes a clear statement of why the proposal
is being made.
3. 3: Satisfactory
11.25 points
Purpose statement is included but lacks clarity about why the proposal is being
made.
2. 2: Less Than Satisfactory
9.75 points
Purpose statement is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Purpose statement is not included.
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Problem Statement
15 points
Criteria Description
Problem Statement
5. 5: Excellent
15 points
Problem statement and supporting graph or chart is thorough and includes
substantial explanation and relevant supporting details
4. 4: Good
12.75 points
Problem statement is complete and includes specific data and a related graph or
chart.
3. 3: Satisfactory
11.25 points
Problem statement is included but lacks specific data or a related graph or chart.
2. 2: Less Than Satisfactory
9.75 points
Problem statement is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Problem statement is not included.
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Data and Research Findings
21 points
Criteria Description
Data and Research Findings
5. 5: Excellent
21 points
Data and research findings and supporting chart or graph is is thorough and
includes substantial explanation and relevant supporting details
4. 4: Good
17.85 points
Data and research findings are complete and include details related to what was
learned from conducting the research and a related chart or graph.
3. 3: Satisfactory
15.75 points
Data and research findings are included but lack details related to what was learned
from conducting the research or a related chart or graph.
2. 2: Less Than Satisfactory
13.65 points
Data and research findings are incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Data and research findings are not included.
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Proposed Solution
21 points
Criteria Description
Proposed Solution
5. 5: Excellent
21 points
Proposed solution and pros and cons of each, including the related a graph or chart
is thorough and includes substantial explanation and relevant supporting details
4. 4: Good
17.85 points
Proposed solution summarizing top three solutions and the pros and cons of each
is complete and includes details, explanation, and a related graph or chart.
3. 3: Satisfactory
15.75 points
Proposed solution summarizing the top three solutions and the pros and cons of
each is partially complete and lacks details, explanation, or a related graph or chart.
2. 2: Less Than Satisfactory
13.65 points
Proposed solution is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Proposed solution is not included.
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Stakeholder Analysis and Benefits
21 points
Criteria Description
Stakeholder Analysis and Benefits
5. 5: Excellent
21 points
Stakeholder analysis and benefits are thorough and includes substantial
explanation and relevant supporting details.
4. 4: Good
17.85 points
Stakeholder analysis and benefits are complete and include explanation and
relevant details.
3. 3: Satisfactory
15.75 points
Stakeholder analysis and benefits are partially complete but lack explanation and
relevant details.
2. 2: Less Than Satisfactory
13.65 points
Stakeholder analysis and benefits are incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Stakeholder analysis and benefits are not included.
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Change Management Plan
21 points
Criteria Description
Change Management Plan
5. 5: Excellent
21 points
Change management plan is includessubstantial explanation and details related to
employee buy-in, resources, and methods for addressing resistance to change, is
thorough and includes substantial explanation and relevant supporting details
4. 4: Good
17.85 points
Change management plan is complete and includes explanation and details related
to employee buy-in, resources, and methods for addressing resistance to change.
3. 3: Satisfactory
15.75 points
Change management plan is included but lacks explanation and details related to
employee buy-in, resources, and methods for addressing resistance to change.
2. 2: Less Than Satisfactory
13.65 points
Change management plan is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Change management plan is not included.
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Implementation Methods
21 points
Criteria Description
Implementation Methods
5. 5: Excellent
21 points
Summary of implementation methods is thorough and includes substantial
explanation and details related to the time and costs associated with
implementation.
4. 4: Good
17.85 points
Summary of implementation methods is complete and includes explanation and
details related to the time and costs associated with implementation.
3. 3: Satisfactory
15.75 points
Summary of implementation methods is included but lacks explanation or details
related to the time and costs associated with implementation.
2. 2: Less Than Satisfactory
13.65 points
Summary of implementation methods is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Summary of implementation methods is not included.
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Evaluating Success
21 points
Criteria Description
Evaluating Success
5. 5: Excellent
21 points
Discussion of qualitative and quantitative methods that will be used to evaluate the
success of the proposed solution in addressing the problem is thorough and
includes substantial explanation and supporting details.
4. 4: Good
17.85 points
Discussion of qualitative and quantitative methods that will be used to evaluate the
success of the proposed solution in addressing the problem is complete and
includes explanation and supporting details.
3. 3: Satisfactory
15.75 points
Discussion of qualitative and quantitative methods that will be used to evaluate the
success of the proposed solution in addressing the problem is included but lacks
explanation and supporting details.
2. 2: Less Than Satisfactory
13.65 points
Discussion of qualitative and quantitative methods that will be used to evaluate the
success of the proposed solution in addressing the problem is incomplete or
incorrect.
1. 1: Unsatisfactory
0 points
Discussion of qualitative and quantitative methods that will be used to evaluate the
success of the proposed solution in addressing the problem is not included.
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Conclusion/Call to Action
15 points
Criteria Description
Conclusion/Call to Action
5. 5: Excellent
15 points
Conclusion/Call to action is thorough and includes substantial discussion of specific
steps for stakeholders and sponsors to take in solution implementation.
4. 4: Good
12.75 points
Conclusion/Call to action is complete and discusses specific steps for stakeholders
and sponsors to take in solution implementation.
3. 3: Satisfactory
11.25 points
Conclusion/Call to action is included but lacks discussion of specific steps for
stakeholders and sponsors to take in solution implementation.
2. 2: Less Than Satisfactory
9.75 points
Conclusion/Call to action is incomplete or incorrect.
1. 1: Unsatisfactory
0 points
Conclusion/Call to action is not included.
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Thesis Development and Purpose
30 points
Criteria Description
Thesis Development and Purpose
5. 5: Excellent
30 points
Thesis is comprehensive and contains the essence of the paper. Thesis statement
makes the purpose of the paper clear.
4. 4: Good
25.5 points
Thesis is clear and forecasts the development of the paper. Thesis is descriptive and
reflective of the arguments and appropriate to the purpose.
3. 3: Satisfactory
22.5 points
Thesis is apparent and appropriate to purpose.
2. 2: Less Than Satisfactory
19.5 points
Thesis is insufficiently developed or vague. Purpose is not clear.
1. 1: Unsatisfactory
0 points
Paper lacks any discernible overall purpose or organizing claim.
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Argument Logic and Construction
30 points
Criteria Description
Argument Logic and Construction
5. 5: Excellent
30 points
Clear and convincing argument presents a persuasive claim in a distinctive and
compelling manner. All sources are authoritative.
4. 4: Good
25.5 points
Argument shows logical progression. Techniques of argumentation are evident.
There is a smooth progression of claims from introduction to conclusion. Most
sources are authoritative.
3. 3: Satisfactory
22.5 points
Argument is orderly, but may have a few inconsistencies. The argument presents
minimal justification of claims. Argument logically, but not thoroughly, supports the
purpose. Sources used are credible. Introduction and conclusion bracket the thesis.
2. 2: Less Than Satisfactory
19.5 points
Sufficient justification of claims is lacking. Argument lacks consistent unity. There
are obvious flaws in the logic. Some sources have questionable credibility.
1. 1: Unsatisfactory
0 points
Statement of purpose is not justified by the conclusion. The conclusion does not
support the claim made. Argument is incoherent and uses noncredible sources.
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Mechanics of Writing
30 points
Criteria Description
Mechanics of Writing (includes spelling, punctuation, grammar, language use)
5. 5: Excellent
30 points
Writer is clearly in command of standard, written, academic English.
4. 4: Good
25.5 points
Prose is largely free of mechanical errors, although a few may be present. The
writer uses a variety of effective sentence structures and figures of speech.
3. 3: Satisfactory
22.5 points
Some mechanical errors or typos are present, but they are not overly distracting to
the reader. Correct and varied sentence structure and audience-appropriate
language are employed.
2. 2: Less Than Satisfactory
19.5 points
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in
language choice (register) or word choice are present. Sentence structure is correct
but not varied.
1. 1: Unsatisfactory
0 points
Surface errors are pervasive enough that they impede communication of meaning.
Inappropriate word choice or sentence construction is used.
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Paper Format
9 points
Criteria Description
Paper Format (use of appropriate style for the major and assignment)
5. 5: Excellent
9 points
All format elements are correct.
4. 4: Good
7.65 points
Appropriate template is fully used. There are virtually no errors in formatting style.
3. 3: Satisfactory
6.75 points
Appropriate template is used. Formatting is correct, although some minor errors
may be present.
2. 2: Less Than Satisfactory
5.85 points
Appropriate template is used, but some elements are missing or mistaken. A lack of
control with formatting is apparent.
1. 1: Unsatisfactory
0 points
Template is not used appropriately, or documentation format is rarely followed
correctly.
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Documentation of Sources
9 points
Criteria Description
Documentation of Sources (citations, footnotes, references, bibliography, etc., as
appropriate to assignment and style)
5. 5: Excellent
9 points
Sources are completely and correctly documented, as appropriate to assignment
and style, and format is free of error.
4. 4: Good
7.65 points
Sources are documented, as appropriate to assignment and style, and format is
mostly correct.
3. 3: Satisfactory
6.75 points
Sources are documented, as appropriate to assignment and style, although some
formatting errors may be present.
2. 2: Less Than Satisfactory
5.85 points
Documentation of sources is inconsistent or incorrect, as appropriate to
assignment and style, with numerous formatting errors.
1. 1: Unsatisfactory
0 points
Sources are not documented.
Total 300 points
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